Getting the marketing fundamentals in place to set the business up for global growth while also launching into Australia.

- Marketing StrategyLaunching new propositions to an international customer base. - Category CreationDeveloping deep customer problem understanding, working with leadership to define our approach and clearly communicating new concepts both internally and to the market. - Lead GenerationWorking with a globally distributed sales team to deliver digital and physical campaigns to generate leads.- Brand ManagementOwner of the brand, developing a refreshed visual identity to align with an updated value proposition.- Partner MarketingWorked with partners to grow Montoux's brand presence across international markets, generating leads at the same time. - Digital MarketingRan digital campaigns to increase awareness of Montoux offering and generate leads. - People ManagementManaged the Marketing Manager - UK and US for 2 years. They were based in New York, US while I was based in Wellington NZ.

Product Manager of Z’s marketing automation platform.- Leading the change to data led Marketing. Working with stakeholders to set the foundations of strategy, data, Marketing Automation platform setup and operating model to transition to CX lead personalised communication to customers.- Leading a team of Marketing Automation specialists to deliver to present needs while setting up for long term success.

Developing acquisition and retention campaigns promoting the Z Card product to membership organisations.

An 8 week contract to assist with execution of marketing promotions.Delivering the Hurricanes v Bulls Super Rugby game in Napier from a Marketing perspective.Working with local council and sporting bodies to gain further exposure for the match. Achieved crowd numbers exceeding targets.

• Developed and executed an email communication strategy, in order to generate exhibitors, visitor pre-registration and visitor conversion. • Developed direct mail communications sent to a segmented database to increase exhibitor and visitor numbers. This process involved writing copy, briefing designer and feeding back on artwork. • Planned and executed social media communications. Using Linkedin and Twitter to communicate to prospective visitors and exhibitors. • Managed sponsorship fulfillment. Communicating to sponsors to ensure agreements were fulfilled both prior to show and onsite. • Contra agreement negotiation and fulfillment. Generating mutually beneficial agreements with media partners in order to promote the show. • Managed internal and external relationships with designers and other suppliers. Taking ownership of any issues that arose and worked them through to a satisfactory conclusion.

Stepped into the Marketing Manager role for Aircraft Interiors Expo Americas 2013 to cover sick leave in the final weeks leading into the show and while onsite in Seattle.• Managed all marketing activities while onsite including sign off of signage, dealing with exhibitor marketing queries and sponsorship fulfillment. • Managed 2 staff while onsite making sure all marketing goals onsite were achieved.

• Competitive analysis used to identify areas of website improvement. • Designed and delivered regular email campaigns to engage the customer database.• Ensured all website content was accurate and up to date, including approval of changes to restaurant listings and menus, creating blog stories and updating promotions.• Worked with the Social Media Manager to ensure content was effectively communicated through social channels.

A winter season spent on the slopes of Grouse Mountain, the Peak of Vancouver. A great experience.

Key responsibilities • Suppported the business plan through playing a major role in the conception and development of promotional and marketing campaigns ensuring that they had a significat effect on turnover.• Provided quality end-to-end execution of campaigns across multiple channels: online (banner ads,microsites, SEO), social media (managed the TAB Twitter channel), TAB TV channels (ranked in the top 8 sports channels in NZ), retail outlets (650+ stores), and above the line channels (mainstream TV & Radio, Press & magazines).• Advocated brand standards within the business, championing the appropriate use of our brand, played a major role in the development of a new brand, TAB Sport.• Monitored the performance of competitors within their own markets and ensured that the business attained and maintained a position as a leader in wagering communications. • Managed relationships with external parties such as Advertising and PR agencies to achieve the best outcome for the business. • Took ownership for any business issues that arose and worked them through to a satisfactory conclusion managing up to 10 projects at once.• Hired and sucessfully managed a staff member for a year and a half. Achievements• Successfully established the TAB Sport brand in the New Zealand market.• Established the TAB Twitter channel. • Delivered 166% increase on targeted turnover for the 2011 Ruby World Cup Campaign.• Achieved a 60% increase on tickets sold for the 2011 Super Rugby Campaign.• Provided the best Melbourne Cup Campaign result in the history of the TAB in 2010.

Key responsibilities • Assisted with the conception and development of promotional and marketing campaigns with a sporting focus that supported the business plan.• Involved in the development of the business Marketing Plan including exclusive work defining the customer segmentation.• Was the main executional contact for Advertising and PR agencies. Charged with solving any problems that arose as the campaign progressed.• Coordinated promotions across many channels (both above and below the line) which adhered to the TAB brand guidelines.Achievements• Drove a large increase in tickets sold during the 2010 Football World Cup, Trip to South Africa Campaign. • Delivered the most “first try scorer” bets ever placed on a particular player. During the “Who’s your money on” Rugby Campaign in 2010. • Created a customer segmentation which is still used business wide today.

• Analysing Data to provide insights into product promotions and channel performance.• Assistance with the fromuation of the business wide “Go to Market plan” used to align business efforts.