Hundred is a communication platform for community sports.- By myself, I designed and developed the entire platform to get more people playing more sport. It equips community sporting clubs to seamlessly run competitions and connect with their players.- Designed and developed 58 pages, both desktop and mobile, with the backend housing 55 data types and 249 fields *as of Aug, 2024- Conducted thorough market research and user experience research to inform product design and feature prioritisation.- Managed relationships with key stakeholders including customers and decision-makers at clubs to drive adoption and growth.- Developed the entire brand, messaging, UI Design, and design systems.

As a Creative Strategist at Paramount, I worked with a high-calibre team to construct creative responses to client briefs. My role was to ideate, build the creative concepts, and ensure a cohesive and compelling strategy.Some of my favourite achievements were:- A market-first eBay x MTV Cribs series- UberEats "Get almost, almost anything" x The Bachelors campaign- Tourism NZ platform partnership

In my role as Creative Strategist at PwC Australia, I facilitated workshops for many of Australia's top companies to solve varying challenges. My role was to facilitate sessions, structure the workflow, drive effective conversation, capture insights, and then craft a clear and actionable plan. I was also responsible for the digital experience of each session.Some of my favourite projects were:- Microsoft x CSIRO: Ideating a groundbreaking National Environmental Infrastructure- National AI Centre: An AI leadership summit to boost understanding and adoption of AI in Australia.- Australian Retirement Trust: Leadership and culture alignment for the merging Sunsuper & QSuper

UNCAP was my own web design agency, where I handled the full stack from design to development. For each client, I researched competitors, sketched wireframes, created multiple mockups, then built the custom site, all while communicating each step effectively with the client. I created eCommerce sites, marketing sites, and landing pages for clients across categories.Other key skills I sharpened:- Branding & Guidelines- Account Management- Marketing & Advertising

Tech-immersed business sales & digital marketing.Welcome to #TheNewBreed of business.

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