Nick Smith Email & Phone Number

United Kingdom

London, England, United Kingdom

Wembley Stadium

The Football Association is the governing body of association football in England, responsible for overseeing all aspects of the amateur and professional game in its territory. As PR & Campaigns Manager I am responsible for proactive communications, increasing the brand perception of The FA and its activities. Some of the highlights of my role to date have seen me lead on the following:FA Competitions: Lead press officer for the oldest domestic cup competition in world football – Emirates FA Cup, working with all clubs, running media sessions and managing press activities at the Final. Supporting the delivery of our mental health campaign, Heads Up. Promotion of the Women’s FA Cup securing live broadcast draws and creating unique promotional content for the final that saw a record crowd of over 45,000. Women’s Football: Launching and promoting the inaugural Women’s Football Weekend that saw a record 75,000 fans attend matches. Promotion of The FA WSL as the only fully professional women’s league in Europe (at the time of launch). Nationwide campaign with all 23 Lionesses ahead of the FIFA Women’s World Cup.Participation: Delivery of promotional campaigns for The FA people’s Cup, creating content that secured over 2million views, securing national coverage and driving an increase in sign-ups. Leading the promotions of girls only participation programme, Wildcats, providing comms guidance for the thousands of deliverers across the country.RESPECT campaign: Working with Gareth Southgate and members of all the England teams to create ‘We Only Do Positive Coaches Handbook’ and 21 days of Positivity campaign, producing content that received national and international media coverage, 1.5 million views & shortlisted for two CIPR Excellence Awards. I have included a selection of content that I have managed the creation of to support a PR campaign or activation launch for use on owned and earned channels.

Weybridge

A sports marketing agency based in Europe and the Middle East. I worked in the PR & Marketing division working with clients globally. My job role included:• Implementing PR & marketing campaigns to position clients as global leaders • Activating sponsorships through PR & marketing activities• Negotiating & activating partnerships with key influencers, sports stars and celebrities • Launching new projects & initiatives• Developing creative & innovative campaigns to engage traditional & social media • Organising & running media events• Compiling new business documents to present to potential clients & using personal contacts to secure new business • Managing & progressing a small teamHighlights of my role included:• Led a campaign to position The Belfry (4-time hosts of the Ryder Cup) as the best in the country, resulting in them being named England’s Leading Resort at the World Travel Awards, having never been previously nominated• Account lead on promoting Sport in Abu Dhabi - engaging with leading clubs to consider Abu Dhabi and engaging consumers to visit the destination to partake in or spectate at their flagship sporting events • Supporting commercial partners of The Boat Races working with eight leading UK brands, ensuring each stakeholder was happy in the lead up to and during the event • Management of Joe Root shoot and PR around Village Hotels sponsorship• Securing Las Colinas as ‘Leading Villa Resort’ at the World Travel Awards having never been nominated before as well as securing Denise Van Outen as an ambassador delivering her PR activities at the resort• Management of social media activation at celebrity charity golf event in aid of Unicef - Costa Smeralda Invitational, Sardinia with celebrity guests including Del Piero, Zola, Schevchenko and Di Matteo• Management of media trips to Europe, Middle East & AsiaI have included an example of how I helped activate The Belfry's sponsorship of Stuart Broad:https://youtu.be/ibVrxRO6EnA

Putney

Starting as an Account Executive and working up to Manager resulting in managing the PR for major worldwide destinations such as Malaysia, Oman, Antigua and Barbuda, Poland and Lithuania. This included working across all Sports Tourism projects. As a result I have developed relationships throughout the industry with key tourism stakeholders, working closely with Directors of Tourism, Ministers, Tourism Ambassadors and key spokespeople and representatives from nations across the world and developed strong relations with International media.Highlights:- Organised and ran press trips with national media to all destinations that included securing a SKY TV crew to visit and film a destination feature in Poland in line with the Poland v England European qualifier and a BBC film crew to Oman- Secured Antigua and Barbuda Tourism Ambassador Sir Viv Richards to appear on Sky Sports, BBC Radio and Talk Sport promoting the destination- Scheduled interviews for Jimmy Choo with OK! Magazine and The Daily Telegraph to promote his native Malaysia- Organised and presented at media events - Sourced national competitions for clients- Secured national coverage for clients in publications such as, Sunday Times Travel, Telegraph, Daily Express, The Sun, National Geographic Traveller Magazine, Cosmopolitan, Marie Claire and OK! Magazine- Managed clients at Trade Shows, organising media interviews, securing extensive coverage- Managed the social media platforms

UK All Sports Ltd, a sports coaching agency provided the UK and Overseas with qualified, specialist sports coaches. The company worked directly with the media, professional clubs, universities, schools, coaching companies, leisure centres & the armed forces.Responsible for:- Developing strong business to business communications- Building a portfolio of influential clients in the industry both in the UK and Overseas - Maintaining outstanding client relationships, to ensure continued custom- Establishing strong brand identity through effective Marketing - Creating additional revenue streams- Managing professional athletes- Planning & delivering elite events run by our Sport Ambassadors- Negotiating contracts between clients, coaches & elite athletes- Compiling a database of over 2,500 qualified personnel - Managing the accounts, with efficient cash flow forecasts, budgets and bookkeeping- Managing the website and its daily content, to include support sections & Sports Blog- Developing strong social media platformsHighlights:- Recruited football coaches for Fulham FC & Chelsea Soccer Schools- Sourced UEFA A & B coaches to run the Powerade academy at London 2012- Secured our Judo Ambassador, Olympic medallist Neil Eckersley on BBC The One Show- Ran specialist squash academies with our Ambassador Ian Robinson at Bath & Reading Universities- Sourced nutritionist and sport science professionals for Surrey Cricket youth players- Ran Specialist badminton academies with our Ambassador, Commonwealth Games medallist, Tracey Hallam at Nottingham University- Supplied coaches for schools UK wide- Responsible for recruiting for some of the biggest Sport Camps in the country- Developed Sport Companies by recruiting Area Managers and franchise leads

2:1 (Hons), Sport Science With Management

Uefa Certificate In Football Management, Distinction