Nick Sotolongo Email & Phone Number

Sunnyvale, Ca, Us

- Lead LinkedIn's Advanced Analytics Clean Room offering, proving value for our largest advertisers in a privacy-safe environment- Manage cutting-edge B2B Insights projects across cross-functional, global teams, influencing millions of dollars in revenue while consistently improving on speed-to-insight- Advise senior client executives on marketing strategy, connecting business objectives to a deep knowledge of LinkedIn's Economic Graph - Collaborate with LinkedIn’s B2B Think Tank to create industry-leading Insights, pushing the envelope in Brand metrics and models- Serve as strategic partner on Insights projects, building internal connections among functions and lines of business, while promoting visibility of teammates and advising on stakeholder management- Foster a culture of innovation and scale amongst a global team of analysts, coaching best practices in automation through SQL, python and GitHub to increase team efficiency and collaboration- Evolve team culture to inspire more inclusion, belonging, and peer-to-peer learning

Sunnyvale, Ca, Us

Client Insights Analyst for LinkedIn Marketing Solutions- Consultative partner to LinkedIn's Strategic Technology clients, working to derive actionable insights from marketing data- Launched and managed a standardized code and narrative library to ensure consistent outputs across global insights teams spanning LinkedIn’s business lines. - Onboard and mentor a fast-growing team of analysts, serving as a subject matter expert in LinkedIn’s unique tech stack and consultative mindset required for the role- Drive innovative analysis in B2B marketing, including revenue-based measurement, sales and marketing alignment and career pathing trends- Scale and automate data-driven narratives to impact LinkedIn's clients across verticals and segments, reducing speed to Insight by two-thirds and saving thousands of resource hours per year- Synthesize Big Data through advanced knowledge of tools such as SQL, Python, and Tableau

Worldwide, Oo

Part of of Deloitte’s Marketing Analytics team. My role connected technical data skills and marketing strategy to uncover actionable insights for B2B marketing teams.• Consult with marketing teams to create data solutions to inform planning, optimize digital and social campaigns, and tell the story of marketing’s impact to leadership • Nurture a global team of Analysts, coaching technical skills alongside best practices in data storytelling• Create complex ETL solutions through SQL and tools such as Alteryx to bring together diverse data sets into one cohesive story • Develop data visualization solutions in Tableau, including self-service analytics tools to enable insights across marketing, sales, and leadership teams• Manage projects across a cross-functional team of analysts, data scientists, and engineers, as well as non-technical stakeholders from marketing, sales, and agency partners • Create data-driven presentations for marketing leadership and agency partners, starting with a consultative approach to translate business and marketing objectives into a research plan and actionable insights• Lead data storytelling playbooks for marketing teams, while establishing KPI guidelines and best practices for B2B marketing measurement• Pilot data science projects, partnering with data science team to create scalable machine learning solutions such as topic modeling, content recommendation and churn modeling

Co-founded Caravana, a branding agency that leverages consumer insights to build extraordinary brands for unique clients in the U.S. and Chile.- Created and developed a rebrand for a wine targeted at millennials for one of the world’s leading wineries. Rebrand resulted in a 60,000 case increase in sales and was the only positive growth brand for the winery in 2016. - Created and implemented a virtual reality campaign for a new wine brand which resulted in a 25% growth in sales and a 7X increase in new listings. The campaign focused on activating key accounts and distributors throughout the U.S.- Executed a digital audit for a major winery, analyzing their current positioning and performance in SEM and SEO as well as social media presence and advertising. This resulted in a restructuring of their digital presence based on a customer acquisition funnel.

Evanston, Il, Us

Research fellow for the Spiegel Digital and Database Research Center.

Santiago, Rm, Cl

Built DAf’s creative agency by leveraging a specific focus on the wine industry. Worked to build a global client list from one Chilean winery to over twenty clients, including many of the world’s leading wineries.- Collaborated with clients to develop brand strategy and positioning based on insights drawn from market research.- Built and managed a team of designers and digital creatives, creating traditional and digital advertising campaigns for all of DAf’s clients. Campaigns won various national and international awards.- Worked on projects for icon and luxury wine brands such as Taittinger, Bollinger, Don Melchor (Concha y Toro), and Seña (Viña Errázuriz).- Assembled and directed a social media team for a wine brand, growing their Facebook community from scratch to nearly a million fans, continually ranking among the industry leaders in engagement. - Managed budgets and timelines for deliverables with DAf's post-production and digital areas, along with external providers in photography and video production. - Partnered with leadership to participate in new business efforts, positioning DAf as the creative agency for the wine industry, bringing in over twenty key clients from the U.S., Australia, Argentina, Chile and France.

Master Of Science (Ms) In Integrated Marketing Communications

Bachelor Of Arts (B.A.), Journalism And Mass Communication

Periodismo