Digital Asset designs and delivers technology that reshapes legacy systems and workflows into efficient, secure, and interconnected applications.

We equip low-income youth with demand driven skills in technology and link them to tangible opportunities in the market.

HiveWise is a first-in-class collective intelligence platform designed to optimize the way organizations analyze complex problems, make better decisions and measure results.

Built a global partnership program and supported the launch of the global Developer Marketplace, hackathons and accelerator framework. Supported marketing efforts for global payment products including email, social, influencers and customer retention.

Joined as employee #20 and helped grow the business to a $2.5B valuation. Developed a value realization and customer engagement program for top tier global accounts: JPMorgan Chase, Wells Fargo, Microsoft, McDonald’s, P&G, Nike, Walmart.Managed team responsible for the implementation of customer 360 software (Salesforce/Gainsight) and lead generation playbooks.

Worked to reduce churn, empower healthy engagements and provide a comprehensive view of the customer. Led efforts in: - Health and adoption tracking- Non-technical support and community engagement- Internal and external communication touchpoints- Escalation and triage of customer pain

Worked with the Nike Digital Brand teams to launch Nike's social presence, establish a digital strategy and scale globally. #makeitcount

Launched, grew and maintained the Virgin America Social Media presence. This included brand comms, customer service, ancillary revenue drivers and crisis management. Major successes include:- Launched and maintained Virgin America’s social media presence including Facebook, Twitter, Youtube, and LinkedIn sites. - Recognized as industry leading innovator for social media at industry conferences, broadcast interviews and trade publications- Drove brand PR initiatives across online media platforms to maximize Virgin America’s exposure within social media communities- Produced content photo & video for all social media channels and supported marketing programs and campaign initiatives- Served as spokesperson and assisted with emerging issues, media relations and guest care as they relate to the evolving social media news cycle - Worked cross-functionally top optimize brand engagement across all digital channels- Collaborated with Membership and Email Marketing teams to turn online followers into Loyalty Members

·Managed multiple ad networks and placed targeted ads to a global audience.·Participated in product ideation; published a new product from start to finish.·Organized and lead focus groups; worked company promotions at major venues.