Nicky Herbert Email & Phone Number

London, England, GB

London, England, United Kingdom

• Gathered insights from Dunnhumby’s data tools to analyse shopper behaviour and inform strategic decisions of brands at Tesco
• Owned and developed client relationships
• Project managed key strategic projects encompassing multiple internal teams from price and promo to customer research
• Redefined how Dunnhumby works with CPGs on commercial projects
• Developed marketing collateral to keep client engaged

Vancouver, Canada Area

• Mountain Equipment Coop is an outdoor retailer with 22 stores across Canada
• Part of the senior staff team at the flagship store in Vancouver with 30+ direct reports
• Streamlined operational processes and developed a new customer service framework rolled out across the chain
• Oversaw the apparel department - merchandising, inventory, sales KPIs, customer service, training etc
• Analysed data from Microsoft BI to inform buying and merchandising decisions

London, UK

• Creativebrief connects brand marketing teams with agencies.
• Devised and oversaw the development of a new digital platform focused on marketing trends.
• Project managed the entire process, from idea conception and web design to marketing and client engagement.
• Regularly spoke at leading industry forums on the topic of marketing trends.
• Advised CMOs at brands such as LinkedIn and eBay, on suitable agency partners

London, United Kingdom

• Alongside ongoing work on the development of BITE, advised CMOs from brands such as Virgin Atlantic and Asda on their agency rosters

London

GDR Creative Intelligence is a retail trends consultancy working with brands including Diageo, McDonald’s, Tesco and LVMH. Worked alongside brands on bespoke research leading to NPD and market growth. Led the research team to produce content for the consumer trends publication, The Global Innovation Report.

Researched the world’s best creative and marketing agencies to scout the most innovative case studies in retail and hospitality. Worked on bespoke research for brands on innovation briefs. Designed 'retail safaris' for clients.

London, United Kingdom

A design and branding consultancy with clients including the University of The Arts, London. Provided research support to the design team and led meetings with partners and investors.

Leicester, United Kingdom

A designer and importer of beachwear and lingerie. Provided fashion trend forecasts to aid the production of new ranges through visits to trade fairs and sources including WGSN and Drapers.

Ma Textile Design, Distinction

Short Course In Business Strategy

Ba Textile Design, 1St Class