Nicola Knight Email & Phone Number

Longworth, England, Gb

Watford, England, United Kingdom

Managing IGD’s research programme on Eating Out and Food-To-Go, in the U.K. and globally.

Watford, England, United Kingdom

Watford, United Kingdom

London, United Kingdom

Horizons is an insight company with over 30 years' experience in the foodservice industry. In both roles, I have been responsible for the design, implementation and on-going development of Horizons’ key data and insight based services for businesses and organisations with an interest in foodservice. These services include menu analytics, foodservice trends, consumer research, market and operator analysis, food study tours, visual analytics and industry training. During my time at Horizons, I… Show more Horizons is an insight company with over 30 years' experience in the foodservice industry. In both roles, I have been responsible for the design, implementation and on-going development of Horizons’ key data and insight based services for businesses and organisations with an interest in foodservice. These services include menu analytics, foodservice trends, consumer research, market and operator analysis, food study tours, visual analytics and industry training. During my time at Horizons, I have managed, written and produced some of the company’s key industry reports, most notably:• Horizons Menurama and Menu Trends Report – seasonal menu analysis www.hrzns.com/facts/menu-trends• Horizons What’s Hot on Menus – biannual food trends report www.hrzns.com/facts/whats-hot-on-menus • Horizons Ones To Watch Report – small, fast-growing operators www.hrzns.com/facts/ones-to-watch• Horizons Eating Out-Look – out-of-home eating habits consumer research www.hrzns.com/facts/eating-outlook• Horizons Delivery Report – one-off special report into new food delivery services and their impact on the foodservice market, published in January 2017 Show less

Oxford, United Kingdom

Evo3 is a team of social media professionals specialising in providing social media strategy, training and implementation to B2B clients. Working as a team we combine our wealth of experience in sectors as broad as professional services, retailing, manufacturing, foodservice, education and engineering to extract every bit of value out of social media for our clients. In my role at evo3, I worked predominantly with businesses in the foodservice market who needed support understanding… Show more Evo3 is a team of social media professionals specialising in providing social media strategy, training and implementation to B2B clients. Working as a team we combine our wealth of experience in sectors as broad as professional services, retailing, manufacturing, foodservice, education and engineering to extract every bit of value out of social media for our clients. In my role at evo3, I worked predominantly with businesses in the foodservice market who needed support understanding social media, preparing a strategy and embedding a consistent and planned approach to social channels across their business. Show less

Stokenchurch

Responsible for marketing strategy through to implementation, including all on- and off-line communications, event management, market research, website development, PR, advertising, social media strategy and brand management.

Stokenchurch, Bucks

- Reporting to the COO, Europe, to develop a market entry strategy to take ITN products and services from the UK and US into mainland Europe.- Leading a market research project to provide senior management with a detailed understanding of the accessibility, profitability and size of European markets, enabling them to make vital decisions about market entry strategies.- Sourcing and managing local agencies in target territories.

Key projects included:- Managing the development of the new Makella corporate brand, from agency selection, project scoping and name development to brand assets and tone of voice.- Development of the communication plan and launch materials for Makella- Co-ordination of internal and external communications for the Amphire/barbox takeover

Key projects included:- Management of the mymarket.com e-commerce product re-brand- Training of over 100 sales personnel- Bespoke CMS development to deliver new online modules for users- Content editor and management of contributing agencies- All corporate marketing strategy and communications

Responsible for 3663's Smart Choice, Coronet and Springbourne own label ranges (worth over £1m in annual sales), including NPD, packaging design and print, marketing communications, promotional campaigns, analysis and evaluation. Achievements include:- Increasing 3663 Smart Choice sales growth by 20% year on year to represent over 20% of 3663 total sales.- Launch of Springbourne water, achieving over 40% of 3663’s total water sales in year one, double the original target.- Extensive… Show more Responsible for 3663's Smart Choice, Coronet and Springbourne own label ranges (worth over £1m in annual sales), including NPD, packaging design and print, marketing communications, promotional campaigns, analysis and evaluation. Achievements include:- Increasing 3663 Smart Choice sales growth by 20% year on year to represent over 20% of 3663 total sales.- Launch of Springbourne water, achieving over 40% of 3663’s total water sales in year one, double the original target.- Extensive Coronet re-branding project including consumer research, improvements to product quality and new pack designs which grew sales 10% year on year (40% in National Accounts).- 3663 Smart Choice winning four awards at the annual British Frozen Food Federation Awards Dinner. Also, the BFFF ‘commended the 3663 Smart Choice outer case design as the industry example of good practice packaging design.- Presentation to representatives from over 150 own brand suppliers on the development, objectives and strategy of 3663 own brands at two annual supplier conferences. - Liaison with the Foods Standards Agency as part of the FSA’s project to improve food labelling and communication to consumers via catering outlets, Show less