Strategic Insights Analyst
Current- Translate market, competitive and industry data into compelling storytelling presentations with meaningful conclusions and recommendations
- Aggregating and analyzing marketing data from multiple sources and distilling findings into useful insights
- Digest, compare, segment and cross-tabulate complicated data and synthesize it in a way that extracts insights to drive action towards client metrics and goals
- Audience analysis and insight: Demographic, geographic, psychographic, and behavioral research to develop detailed audience personas for clients. Includes cross-tabulating data from multiple sources to build a.
- Competitive audits: Conduct analyses of multiple competitors to identify positioning, gaps, opportunities, and rankings
- Local market insights: develop comprehensive, hyper-local opportunity scorecards for clients based on competitive, demographic and consumer spending data analysis/insights