Nicolas White Email & Phone Number

France

Responsible for defining and managing the global strategy for a differentiated & market leading portfolio of products to strengthen the BU’s competitive advantage, and for promoting and facilitating knowledge sharing both internally and externally, in order to maximize value creation for the BU and to assure its sustained growth.Product Portfolio Management:Defines the strategy and roadmap for a differentiated portfolio of solid and liquid fertilizers to provide cost-effective solutions for growers & optimize profitability for the BU.Marketing Strategy & Business Development:Acts as a marketing & technical reference for Regional Marketing & Sales Directors for the development of regional marketing and business development (BD) plansInnovation:Participates actively on the BU innovation committee and leads innovation projectsKnowledge Management:Delivers a rich set of educational material to create content and tools that communicate a compelling and differentiated value proposition for the portfolioIntellectual Property (IP) Management:Participates actively on the BU’s IP committee and responsible for commercially related IP mattersPublic Relations:Represents with BU externally within the global fertilizer community. Be a global expert in the market with respect to the competitionPeople Management:Responsible for the management of Senior Technical Managers

Brussels Area, Belgium

• Define, develop and implement the fertilizer business unit’s strategy, commercial plan and budget, in line with group objectives.• Manage strategic business related projects and initiatives involving external consultants.• Nurture & develop a customer-focussed approach throughout the commercial team.• Responsible for identification & assessment of business development opportunities.• Lead the business unit’s Intellectual Property (IP) strategy definition & implementation.• Director of several non profit organisations promoting the benefits of fertilizers in agriculture.• Spokesperson for the fertilizer business unit at international symposia and conferences.

Brussels Area, Belgium

• Responsible for sales & marketing of the portfolio of fertilizer products totalling net revenue of 200 million euros in over 80 countries.• In charge of the commercial team of sales managers, area sales managers and technical managers.• Implement and monitor sales objectives aimed at maximizing profitability.• Project management of new product introductions including budgeting, resource allocation, development, registration trials and promotion.

Brussels Area, Belgium

• Responsible for the marketing of fertilizer products with a total gross margin of 17 million euros.• Development and management of the marketing strategy and tactics for fertilizer products using techniques such as strategy mapping, segmentation, balanced scorecard & KPI’s.• Responsible for the market intelligence gathering process and database as well as publicity.

Brussels Area, Belgium

• Responsible for a portfolio of products totalling net sales of 40 million euros in 30 countries.• Development and management of marketing strategy and tactics for fertilizer products in Africa and the Middle East.• Maintain regular contact with around 80 customers in order to strengthen partnerships, develop loyalty and consolidate business.

London, United Kingdom

• Responsible for a portfolio of crop protection products totalling net sales of 2.2 million pounds in various field crops.• Development and management of marketing strategy and tactics for more than 10 products, including all aspects of the ‘marketing mix’.• Interaction with the international product development team in order to anticipate and plan the introduction of new products in the UK market. • Maintain regular contact with both clients and suppliers.

London, United Kingdom

• Management of a 1.8 million pound budget for the promotion of all products as well as for Aventis CropScience in the UK. • In charge of marketing communication campaigns (totalling 0.3 million pounds) integrating advertising, sales promotions, direct mailing, PR and brochures for Aventis CropScience products.• Direction of the promotional activities surrounding the launch of Aventis CropScience (merger between Rhône-Poulenc and Agrevo) in the UK including communications to distributors, farmers and advisors.

London, United Kingdom

• Management of budgets and relations with advertising and publicity agencies of key importance to the marketing department (totalling 0.6 million pounds). • Implementation of marketing communication campaigns (up to 0.3 million pounds).• Promotion of Rhône-Poulenc products in the UK market.

London, United Kingdom

• Development of several innovative chemical synthesis programmes targeted towards the discovery of new active molecules & supervision of a team of graduates and technicians.

Cim Diploma In Marketing (Dipm), Marketing

Advanced Certificate In Marketing, Marketing

Phd Degree (Doctorate) In Chemistry, Synthetic Organic Chemistry

Ba Degree In Sciences, Chemistry, Physics, Maths, Geology, 1St Class Honours