Nicolas Adarraga Mesa Email & Phone Number

Paris

- Respond to client requests for proposals and enquiries by working closely with sales managers, AdOps and Marketing teams.- Identify key account opportunities and develop sound advertising recommendations to meet clients' needs and objectives.- Expand and develop customer relationships (retention, growth, renewal and satisfaction).- Conduct in-depth analysis of campaign performance and develop actionable insights/recommendations for future campaigns in the form of reports.-… Show more - Respond to client requests for proposals and enquiries by working closely with sales managers, AdOps and Marketing teams.- Identify key account opportunities and develop sound advertising recommendations to meet clients' needs and objectives.- Expand and develop customer relationships (retention, growth, renewal and satisfaction).- Conduct in-depth analysis of campaign performance and develop actionable insights/recommendations for future campaigns in the form of reports.- Collaborate with the AdOps team to ensure delivery.- Collaborate with the sales marketing team to create robust and effective media and information solutions.Markets:Spain, UK, Italy, UAE, Kenya.Clients:Publicis, Havas, Dentsu, PHD, Essence, Hello Media, Fisherman, Equmedia, Rocketmill, Labelium, Mediacom.Brands:AC Marca, Agrolimen, Avoris, Bet365, Canal+, Check24, Dell, Diageo, Disney, FXTM, Johson & Johnson, Loewe, L'Oreal, Mahou San Miguel, Mantequerias Arias, Milka, Nestlé, Iqos, Puig, Reckitt, Repsol, Santander, The North Face, Uber, Versace, Vodafone, Volskwagen, Warner, William Hill. Show less

Bogotá

- Assist in the planning, forecasting, execution, optimization and measurement of advertising campaigns on social networks such as Facebook, Instagram, Snapchat, Tiktok and Pinterest in the US consumer market.- Work hand in hand with multidisciplinary teams (creative agency, strategy, client, suppliers) to achieve the objectives of the digital campaign.- Following and optimizing performance cross-funnel (CPM, CPC, CPL, ROAS)Achievements:- I participated in the planning… Show more - Assist in the planning, forecasting, execution, optimization and measurement of advertising campaigns on social networks such as Facebook, Instagram, Snapchat, Tiktok and Pinterest in the US consumer market.- Work hand in hand with multidisciplinary teams (creative agency, strategy, client, suppliers) to achieve the objectives of the digital campaign.- Following and optimizing performance cross-funnel (CPM, CPC, CPL, ROAS)Achievements:- I participated in the planning, distribution of resources and execution of campaigns with monthly budgets of up to $3MM USD. Show less

Bogota

Luxury fashion multi-brand - Salvatore Ferragamo, Zegna, Kenzo, Valentino, Iceberg, Tod's, etc.- Lead high-impact digital projects in e-commerce, social networks and CRM.- Design and execute digital marketing strategies.- Manage and ensure the sales budget through digital channels.- Manage investment in advertising and digital strategies.Achievements: - I managed to meet the goal of digital sales by 80% and increased the performance of e-commerce by 70%.-… Show more Luxury fashion multi-brand - Salvatore Ferragamo, Zegna, Kenzo, Valentino, Iceberg, Tod's, etc.- Lead high-impact digital projects in e-commerce, social networks and CRM.- Design and execute digital marketing strategies.- Manage and ensure the sales budget through digital channels.- Manage investment in advertising and digital strategies.Achievements: - I managed to meet the goal of digital sales by 80% and increased the performance of e-commerce by 70%.- Increase sales of the digital channel by 118% per month compared to the previous year.- Manage a digital campaign budget of up to USD $7,000 with a return or ROAS of 7.- Participate in the launch of a new brand with inbound marketing and influence marketing strategies, reaching more than 50 thousand people. Show less

Bogota, Bogota, D.C., Colombie

- Support regional marketing projects in order to generate strategic alliances.- Plan and execute brand visibility and penetration strategies.- Create and execute digital marketing strategies to achieve leads.- Respond for the management of press and press releases with international standards.- Ensure the development and compliance of the different events and sponsorships.- Provide attention, service and follow-up to customers.- Generate marketing performance reports… Show more - Support regional marketing projects in order to generate strategic alliances.- Plan and execute brand visibility and penetration strategies.- Create and execute digital marketing strategies to achieve leads.- Respond for the management of press and press releases with international standards.- Ensure the development and compliance of the different events and sponsorships.- Provide attention, service and follow-up to customers.- Generate marketing performance reports for the headquarters in LATAM.Achievements:- I managed to close the negotiation that left the sponsorship of La Carrera Rosa, where the Maserati GranTurismo was the official car, achieving exposure of the digital brand to more than 2.6 million people and a free press valued at $90 million COP. - I managed to close the negotiation for the sponsorship of the International Fashion Week of Colombia. - Built three new strategic alliances with brands in the luxury sector.- Designed and executed the digital campaign in partnership with Banco Finandina to create attractive credits, achieving a 450% increase in prospects.- I managed to close the negotiation for the sponsorship of the MuyMia polo team for the 2021 season. - I executed the ATL foreign expectation campaign for the launch of the Maserati MC20. More than 200,000 people reached.- Managed a marketing and advertising budget of USD 2,000 in total Show less

- Design and execute brand creation and positioning processes for external clients according to their guidelines.- Create web design and e-commerce along with paid traffic strategies.- Carry out engagement studies on Instagram and audience segmentation.- Design and execute content grids.Customers:- Bruna & Fausta [Leather Goods - Colombia]- Nicolás Piñeros [Fine Dining - Colombia]- Mono & Morena [Beauty - Colombia]- Nuda [Food Delivery - Colombia]

Bogotá D.C., Colombia

- Create and clean databases for studies in neuromarketing and consumer behavior for major national and international brands in the food industry, soft drinks, insurance companies, media.- Assist the data scientist in writing basic code in R and Python. Achievements:- I multisensorily analyzed more than 200 packages to build a database that feeds a gondola performance prediction algorithm. - Participate in data cleaning and basic code writing for the construction of an… Show more - Create and clean databases for studies in neuromarketing and consumer behavior for major national and international brands in the food industry, soft drinks, insurance companies, media.- Assist the data scientist in writing basic code in R and Python. Achievements:- I multisensorily analyzed more than 200 packages to build a database that feeds a gondola performance prediction algorithm. - Participate in data cleaning and basic code writing for the construction of an emotion prediction algorithm. Show less

Bogotá D.C., Colombia

Participate in the management of guidelines for the achievement of participants.- Design and execute content grids for Instagram.- Create and execute activations and public relations plans.

Bogota

- Correct and qualify student deliverables.- Provide support to students with related topics of the subject

Bogotá D.C., Colombia

- Give informative talks to students.- Conduct experiments and participate in research.- Maintain eyetracking equipment and watches for heart rate measurement.

Master Of Science - Ms, International Luxury And Brand Management, 4,64

International Marketing And Logistics Management, Marketing, 4,51