Global Director with +15yrs of solid track-record on strategy & business development across CPG industries and +7 categories such as Spirits, Beverages, Beauty, Health, Baby & Home Care. Passionate about driving disruptive consumer-centric innovation and strategies generating direct impact on brand building, digital transformation and trade execution.Solid commercial and financial acumen to manage P&L priorities and lead ROI efficient initiatives for modern and traditional go-to-market models in retail, e-commerce and distributors. Broad experience in Merger & Acquisition to drive business growth. Strong leadership skills recognized for developing high performing multi-cultural/functional teams while building solid relationships as part of C-suite teams.Lived and worked as expat for diverse markets (Mexico, Brazil, Argentina, Colombia, Peru, Venezuela, Central America, Caribbean) and led global projects for US, Europe & Asia. Master in International Marketing, Shopper Psychology trainer, product launch speaker with +10 P&G regional awards.Expertise Areas: Business development / Brand & Trade Marketing Strategy / P&L Management / Lean Innovation / Brand launches / Campaign optimization / Digital Strategy / Design Thinking / Portfolio management / Consumer & Shopper Insights / Brand & Sales Fundamentals / Retailers Joint Business Plans / Pricing Strategy / Market Trends / Data Analytics / Market Research / Consumer Segmentation