Nicolás González Email and Phone Number
Designer from Bogotá – Colombia. Experience as a consultant, mentor, and designer of projects that involve the creation or improvement of products/services, from the discovery and research of the challenge to its development and implementation. It uses different methodologies that combine design thinking and business vision, focusing on creating innovative and human-centered products/services that facilitate business growth.
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Líder Ux Banca MayoristaItaú Colombia Feb 2024 - PresentBogotá, Distrito Capital, Colombia -
Líder De Chapter - Analítica UxItaú Colombia Aug 2023 - Feb 2024Bogotá, Distrito Capital, Colombia -
MentorPontifical Xavierian University Mar 2021 - Present-Mentor and workshop facilitator in charge of transferring knowledge and accompanying different business initiatives in programs such as "Return, Meet, and Start", and "12 Tools to accelerate your entrepreneurship". -
Independent ConsultantAutónomo Feb 2019 - PresentIn a constant search for new scenarios to implement his knowledge, he has been training and working as an independent consultant to grow as a professional and help the people behind the businesses meet their personal and work goals.-Mentor and workshop facilitator for more than 200 businesses, more than 25 universities, and more than 50 students with the purpose of guiding and accompanying them to incubate, improve and accelerate their business initiatives.-Speaker for more than 200 people on different topics related to innovation methodologies to create and improve entrepreneurships and intrapreneurships.-Founder of his own consultancy, Somos Empatía, in which he worked as a project manager for approximately two years. During this time, he supported everyone who wanted to materialize their entrepreneurship and innovation initiatives through content creation and providing consulting, education, and problem-solving services.Entities and programs with which he has worked as an independent consultant in the previously mentioned experiences:Seedstars & MinTIC (Expansion of digital businesses), Innpulsa (ALDEA), Connect (Agile: Materializing innovation in your institution), National Association of Entrepreneurs of Colombia (Innovation & Technology Masterclass), Bogota Chamber of Commerce (GoFest), Cartagena Chamber of Commerce (MISE), Pontifical Xavierian University (Return, Meet, and Start), University of Antioquia (Latin American Innovation Rally), CESA (Entrepreneurial Spirit), EAN (Innomarket), SENA (Productive stage), Chevyplan/Chevrolet (Phoenix Program), Medellín Urban Development Company (Innovation Program), Interacpedia (The interior is what matters), Todo se Diseña (Conference), Cota Town Hall.
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Ux Lead (Research And Innovation)Ab Inbev Feb 2022 - Dec 2022Bogotá, Distrito Capital, Colombia-Leadership and management of research, strategy, and innovation projects for implementing mainly digital products/services throughout the Middle Americas Zone. With this work, the team maintained an NPS above 80 with internal stakeholders (Brands and other core teams of the operation).-Accompaniment and guidance to the team (8 people) in their day-to-day challenges and projects on different topics such as sports, gastronomy, tourism, loyalty, and process improvement.-Creation of a research process for the constant understanding of the relevant context of each country to mitigate reprocessing and increase the probability of success of any initiative. For its first execution, more than 200 external stakeholders, 5 internal key teams, and the 6 main digital products in the 5 most important Middle Americas Zone countries were investigated and analyzed. The information obtained is today a point of reference for the entire Digital Products team at ABI.-Design of tools, support, and facilitation of workshops to prioritize current pains of the company and define possible solutions with the entire Digital Products team. Thanks to this process, 10 key improvement points were identified that were not visible to the different teams but did affect the development of multiple projects. -
Ux Designer Senior (Research And Innovation)Anheuser-Busch Inbev May 2021 - Feb 2022Bogotá, Distrito Capital, Colombia-Definition of more than 20 proposals of strategy and digital products for the portfolio brands throughout the Middle Americas Zone according to their 1YP (One-Year plan) goals and maintaining synergies with their offline efforts. For brands such as Pony Malta, Pilsener Light, Corona, Becks, and Club Premium.-Definition and execution of more than 10 research projects for brands in the portfolio throughout the Middle School Americas Zone to reduce uncertainty and increase the probability of success in implementing digital initiatives. For brands such as Stella Artois, Poker, BBC, Presidente, and Atlas Golden.-UX design of digital products for brands such as Corona, Pilsen Callao, and Cusqueña.-Research and definition of improvements for the company's internal research app, Membeer, to optimize consumer research processes, looking to achieve 80% savings in expenses and 70% faster market execution compared to the use of external solutions.-Research and creation of a plan to unify the user experience in the Owned Media of Colombia, thus reducing time and costs in constructing these products and improving the experience with multi-brand users. -
Co-Founder & Project ManagerSomos Empatía May 2020 - Jan 2022-Founder of his own consultancy, Somos Empatía, in which he worked as a project manager for approximately two years. During this time, he supported everyone who wanted to materialize their entrepreneurship and innovation initiatives through content creation and providing consulting, education, and problem-solving services. -
Innovation Professional SeniorBogota Chamber Of Commerce Jan 2020 - Aug 2020Bogotá, Distrito Capital, Colombia-Research and definition of the new business area, from the work methodology to the formation of the team and articulation with other areas, to bring the company's innovation processes to the generation of new income.-Methodological support for 5 new business initiatives within the Megai program framework, together with Innpulsa and 10x Thinking. 2 of these initiatives were approved by the presidency to continue developing.-Design 2 proposals for new services together with The Center of Arbitration and Conciliation. These came to be exposed to directors of the Center and prototyped to carry out pilots with real users.-Creation of content and tools for entrepreneurs registered with the CCB, together with Innovalab (Center for Innovation and Business Design of the CCB), to help entrepreneurs get ahead during the first few months of the pandemic. -
Project LeaderGrimorum - Company Builder Aug 2018 - Jan 2020-Leadership and project management from the research of the problem/opportunity to the creation of business models and their derived products/services to sell or implement. For clients such as Zue Beauty, Personal Marketing, BRM (AB InBev and Juan Valdez), INSA, and Peiky.-Management of the team (6 people) and search for optimizations at work through the creation of training and tools for use in projects.-Design of tools, support, and facilitation of workshops on innovation management systems, creation of intrapreneurships, and improvement of services. For clients such as the Bogotá Chamber of Commerce, Nutresa, Icontec, ANDI, Lafayette, and Medimás, achieving an impact on more than 200 people.-Leadership, research, definition, and development of 4 new businesses of the company. 2 of these managed to launch on the market, and one (Ekkofy) allowed its Founder to raise 150K in pre-seed investment and recognition in various media.-Creation and presentation of proposals for potential clients. -
Service DesignerGrimorum - Company Builder Jul 2017 - Aug 2018Bogotá, Distrito Capital, Colombia-Research, definition, and development of business models and their derived products/services to sell or implement for clients such as Bayer and El Tiempo. With the latter, a conversion of 22% of the interested parties was achieved in the first weeks of prototyping the new business.-Mentorships for entrepreneurs together with Apps.co – MinTIC, to guide them to solve problems or address opportunities in their businesses.-Research, prototyping, validation, and support in the operation of 5 new businesses of the company.-UX design of prototypes for different projects. -
Business DesignerEkkofy Feb 2019 - Sep 2019Bogotá, Distrito Capital, Colombia-Design, development, and implementation of a business model based on word of mouth marketing. -
Product DesignerReinhard Dienes Studio Feb 2017 - Apr 2017Bogotá, Distrito Capital, Colombia-Design physical and graphic products for different clients.-Development and implementation of the online store to increase brand awareness and B2C sales.
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Design InternAnthropologic Jul 2016 - Jan 2017Bogotá D.C., Colombia-Design and completion of physical and graphic products according to advertising campaigns and strategies. For clients such as Crepes & Waffles, Onda de Mar, EMI, Teatro Nacional, and El Equipo Mazzanti. -
Research AsisstantEmberek Jan 2015 - Dec 2015Bogotá D.C., Colombia-Analysis of information and editing audiovisual pieces to communicate research project results effectively. For Codensa and Bogota Chamber of Commerce.
Nicolás González Education Details
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Industrial Design -
Zona Cinco. School Of Film And PhotographyPhotography
Frequently Asked Questions about Nicolás González
What company does Nicolás González work for?
Nicolás González works for Itaú Colombia
What is Nicolás González's role at the current company?
Nicolás González's current role is Consultant, mentor, and workshop facilitator | Strategy for business and digital products | Entrepreneurship, and intrapreneurship | Innovation management | UX | Service Design | Design Research.
What schools did Nicolás González attend?
Nicolás González attended Pontifical Xavierian University, Zona Cinco. School Of Film And Photography.
Who are Nicolás González's colleagues?
Nicolás González's colleagues are J Alexander Gonzalez Delgado, Zulma Tapias, Catalina Ramirez Rendon, Oscar Javier Mariño Urrego, Diana Elizabeth Montaña Molina, Illiana Silva Maldonado, Hilda Marcela Garzón González.
Not the Nicolás González you were looking for?
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Nicolás González
Product Management | Innovation Leadership | Project Management | Digital Transformation | User Experience Design | Process Optimization | Strategic PlanningBogota, D.c. -
Nicolás González Bogotá
Colombia -
Nicolas Gonzalez
Bogota, D.c. -
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