Nicolás López Béjar Email & Phone Number

Buenos Aires Province, Argentina

Argentina

During this position I have been involved in:- Key metrics I have been optimizing: devices sold, TPV (number of transactions per device) and ROAS- I have managed the development of investment plans for the execution of Online Paid Media campaigns for Mercado Pago on various channels (Meta, Tik Tok and Google) to meet the company's objectives for Argentina and Uruguay.- Analyzed and interpreted large volumes of data and information to improve customer acquisition processes.- Study user behavior and actively participate in audience segmentation and market trend analysis.- Manage online advertising channels to generate effective results.- Maintain consistent reporting with countries and business units to track metrics and align objectives.- Identify opportunities for improvement and implement process automation to scale and optimize results.- Collaborate with various business stakeholders to optimize channels and achieve objectives.- Tools that I used daily: Google Ads, Facebook Ads, Tik Tok Ads, Mercado Libre Ads, Bigquery to perform SQL queries and Looker to view reports

Argentina

During this position i've deveolped a lot of project and participated in few others. I've been involved in:- Responsible for the Communication budget at POS and Promotions. Actively participate in the definition of prices and offers with pricing team.- Working as a team with Trade Marketing and Sales to accelerate development in the different marketing channels.- OKRs - I've developed with the Sr Manager and Director of Marketing, an OKR visual in excel to track every progress of the team due specific goals per quarter, understanding KPIs, impact in actions and tactics- Insider launching campaigns - Creating with the retention team, performance campaigns, oriented to specific goals, with numerous audiences and conditions for Argentina- OOH - I lead the OOH implementation in one of the most shown spots in CABA (Av Gral Paz y Panamericana, next to DOT Baires Shopping)- SEO - I lead the vertical dealing with BullMetrix agency, proposing content each Q, briefing and approving their content, supervising their metrics, organizing their workflow, dashboards for data visualization and reporting.- Mailing - Together with an intern from the team and the retention team, we design the communication calendars by brand emails and those oriented towards business objectives, to be sent monthly, according to the aon and eventual tactical campaignsTools i learned to use- Tableau- Looker Studio- Notion- Insider- Twillio

Argentina

In charge of supporting the needs of the area and creating synergy to improve the workflow with other sectors, for Argentina and giving support to HSA (Chile, Colombia, Perú) in some projects. Also managing the relationship and executing activations with sponsors in Argentina (AFA, TC2000, TN and Manu Ginóbili), also leading projects in Offline channels (TV, OOH and Sales Centers)Projects in which I participated:- Purchase of second KAVAK crane- Implementation - KAVAK patent holder- Car delivery in AFA with Mascherano- Delivery kit modification (gifts to customers)- Production of photos for billboards on public roads- "Autos KAVAK" campaign - Social media & productions with influencers- Brief to content agencies and management of social networks, growth reportsProjects I lead- Changes of parts on public roads of the company- Realization of the World Cup Commercial on Public TV and TyC Sports- Project management and brand activations to generate awareness- Reorganization and control of the brand and performance budget structure, reports to P&L and alignment with accounting.- Managed the SEO project in conjunction with an external agency, optimizing keywords in search engines, improving the structure of reports for greater visibility and proofreading and blog notesActivations carried out:- Implementation of stands in hubs- Race between Jorge Malatini and Facundo Chapur (TN San Nicolás)- Pit Stop and Static Car activation of Checo Perez with Red Bull México at Shopping Interlomas, in Mexico City- Activation at Showrun Red Bull - Guadalajara, Mexico

Argentina

I worked as an intern in the area, assisting the Argentina manager in the following tasks and participating in the following projects:- Shooting with Manu Ginobili- Office branding and Christmas hubs- Change of delivery kit (gift to customers who buy a car)- KAVAK Route (project where we take the crane to the Argentine coast)- Presentation of market research (Quilmes & sponsors of the selection)

Buenos Aires, Provincia De Buenos Aires, Argentina

• Facturación.• Carga de facturas.• Negociación con proveedores.• Prospección de nuevos clientes.• Diseño de página web usando HTML, CSS y Js.• Gestión, creación y calendarización de contenido en redes sociales.• Redes gestionadas: LinkedIn, Google My Business, Instagram, Facebook.• Implementación y seguimiento de google Analytics, Search Console y pixel de Facebook.• Creación de sistema contable y de análisis y comparación de precios con competencia en Excel.Enlace del sitio web: elnomadesaludable.com

Libertad 151

• Atención al Cliente• Trato con proveedores • Manejo de sistema ERP Tango Gestión • Creación de e-commerce con TiendaNube• Gestión de campañas en Google AdWords• Distribución de productos por e-commerce• Manejo de herramientas de Google Analythics • Innovación y mejora de procesos generales, parametrización general en Tango Gestión (ERP) e implementación de CRM Go.

Argentina

• Gestión y seguimiento de campaña en kickstarter• Redes gestionadas: LinkedIn, Instagram, Facebook• Diseño de campaña en google ads y Facebook ads.• Gestión, creación y calendarización de acciones en redes sociales• Coordinación de equipo de filmación, armado de storyboards, contratación de servicio de filmación, actores y editores.

Buenos Aires

Proyecto personalCreé una cuenta en instagram para inspirar emprendedores a traves de las redes sociales a comenzar su propio proyecto.Comencé a los 16 años y lo finalice a los 19 cuando emprendí otros proyectos, durante mi experiencia adquirí habilidades de diseño gráfico, gestión de redes sociales, planificación estratégica y redacción• Generador de audiencia orgánica • Canales de venta y distribución • Manager y gestor de proyecto • Manejo de redes sociales • Relaciones públicas • Habla en público Facebook: https://www.facebook.com/emprendedor.argentino/YouTube: https://www.youtube.com/channel/UC99aKYmXlaD3t99TMnuhkXg

Buenos Aires, Provincia De Buenos Aires, Argentina

- Llamadas en frío y prospección a clientes de México.- Trabajo por objetivos diarios, semanales y mensuales.- Manejo y actualización de CRM y uso de herramientas para comunicación interna del equipo.

Education record

What I've Learned Growth Strategies: - Define retention metrics. - Create engagement loops. - Develop balanced monetization.

Licenciatura, Public Relations/Image Management

Curso: Experto En Project Management, Project Management, Curso: Experto En Project Management

Me inscribí para continuar mi desarrollo profesional y mejorar la gestión de los proyectos asignados. Objetivo principal: - Aportar un.

Curso: Administración Y Contabilidad Para No Especialistas, Business Administration And Management, General

Me inscribí en el curso en un momento que me asignaron el budget a mi, después de la salida del manager y necesitaba entender la dinámica.

Academia Sap Fi, Sap

Cursé la academia SAP FI en Buffa Sistemas, en las oficinas de microcentro

Curso De Problem Solving