Relab is a digital design agency specialising in UI/UX design solutions for complex eCommerce and transactional digital projects.Portfolio of brands including Levis, Porsche, Property Reviewed, and more. Designed user flows, wireframes, prototypes, and high-fidelity mockups for a variety of projects. Worked closely with clients to understand their needs and goals and translate them into effective design solutions.

Led the redesign of the company's platform, resulting in a 25% increase in sales. Conducted user research and usability testing to inform design decisions and improve the user experience. Collaborated with development teams to ensure designs were implemented accurately and efficiently.

Collaborated closely with the Brand & Communications team to implement compelling graphic design solutions across digital formats. Developed branding, concepts, and creative assets for various digital platforms, including emails, social media, landing pages, and graphics. I also played a key role in developing graphics and assets for their e-commerce store, contributing to an engaging and visually appealing online shopping experience.

Portfolio of brands including Nike, Cricket Australia and more. Supported the development of visual identities for digital formats, overseeing the entire process from inception to completion. Developed comprehensive style guides to ensure consistent branding and cohesiveness across all digital products. Created wireframes, prototypes, mockups, and innovative creative concepts for a diverse range of clients.

Portfolio of brands including Cotton On Typo, Factorie and more. Conceptualized new ideas and produced assets for their e-commerce website and landing pages, enhancing the overall visual appeal and user experience. Designed retail-focused assets for digital campaigns, encompassing eDMs, social media content, web banners, and digital ads.

Portfolio of brands including Ford, Banana Boat and more. Generated multiple design concepts, showcasing my creativity and innovation. Executed ideas, focusing on design, layout, and typography to create visually stunning outcomes for advertising campaigns, websites, and social media ensuring an engaging user experience and driving brand awareness.

Played a key part in the design process by developing wireframes, style guides, and user flows that served as guiding principles. Provided clear direction to other team members, and ensured consistency in design execution. Additionally, I created visually compelling content for advertising campaigns, websites, and mobile apps, contributing to their overall success. Collaborated closely with the digital experience team, pushing boundaries and exploring new design solutions.

Developed advertising campaigns with a focus on social media apps, websites, TV commercials, and OOH. Presented and defended design decisions, created storyboards, and developed UI mockups and prototypes to meet client requirements.