Nicolas Morales Email & Phone Number

Barcelona, Catalonia, Spain

Barcelona, Cataluña, España

Latin America

Leverage primary and secondary research, advanced analytics and market insights to understand our buyers needs to create customer obsessed experiences.Main Responsibilities Marketing Intelligence. Provide competitive understanding of products, consumer demand, and trends to secure we’re focused on the things that matter and ahead of our competition. Behavioral Marketing. Support the company to accelerate revenue growth by identifying, prioritizing, and engaging prospects at the optimal points throughout the buying journey. Demand Management. Work towards having best in class processes to keep our client’s engagement throughout every instance of our customer journey.

Global Marketing

Reporting to the office of the COO of SAP Global Marketing, I drive the day-to-day strategy and execution of operational excellence processes and tools that enable SAP Marketers to conceptualize and develop insightful marketing plans. This role is broad and challenging due to its varied responsibilities. I analyze the degree of alignment between business needs and customer/client commitments using a self-created 360 degree analysis framework. Further, I continually refreshed SAP’s Performance System to ensure it reflects the ever-changing customer expectations while remaining true to corporate strategy, and at the same time, provide stakeholders with actionable information of business interest. Often, I manage large, special insight projects using a combination of traditional performance management analysis with advanced data analytics. Among my accomplishments while in this position: I redesigned the global marketing taxonomy to provide improved visibility of SAP's product marketing mix and to align it with industry standards, and discovered disparities in the behavior of SAP's propensity models resulting in a redesign of the processes and an increase in the models' predictability accuracy

Global Marketing

In this role I guided and advised SAP's Small & Midsize Business Group in the areas of strategy, business planning, and performance management. Specifically, I developed benchmarks and KPIs, monitored performance, and created insight driven models using leading indicators to improve forecasting. I worked with the IT team to implement process and system changes to enhance the group's business information systems and orchestrated the development of customized applications to improve the response time to special initiatives. I refined the CRM Marketing Planning Hierarchy at the worldwide level, thereby providing greater transparency to the business planning and budgeting processes, as well as enhancing cross-sectional analysis. Also, I developed and launched a new marketing planning tool for the business unit. As a result, forecast accuracy improved 8% in just the first year of implementation. Post-implementation survey results revealed the tool also solidified the interlocking collaborative process between the Global Marketing and Field Marketing teams.

Latin America

As the Performance Management Lead I drove KPI target-setting activities for SAP LAC and for each of the Market Unit teams. I also facilitated the Sales Teams' Process/SLA review meetings to achieve the goal of continuous Lead/Pipeline Management Performance improvement. In this role I interacted with the global sales teams to enhance their reporting platforms. Further, I developed and implemented standard best practices across the LAC market units, improving key areas such as Planning and Performance.

Philadelphia Y Alrededores, Estados Unidos

I was fortunate to be selected for a Career Development Rotational Assignment with SAP Americas. I was appointed Project Manager for its Sales & Marketing Harmonization Project. I coordinated and oversaw the project's timeline, resources and execution. Further, I documented all project information, data, and reports funneled to the Sales & Marketing team including content for stakeholders. I also designed original reports to establish the project's Demand Management framework.

Argentina

Developed accurate and actionable analysis and reports for the LAC Demand Hub for SAP. Analyzed data included new business lead generation, sales campaign effectiveness, sales team performances, financial analysis, new business/project cash flow analysis, account pricing, and product line profitability. I also was responsible for: Financial analysis and the development of new tools.  Developing models and provideing insight into the account pricing Cash Flow analysis and appraisal for new projects.

Argentina

It was my responsibility to carry out the reports that provide visibility of Telcos expenditures of our customers. I also verified the billing compliance of the contracts signed with Telcos and made proposals in order to optimize the IT budget expenditures in Telcos. My most important achievements in this company were; the assignment of strategic accounts and the design of a tool that enhanced the monitoring of deliveries.

Argentina

I participated in telecom market and regulatory research studies in several emerging markets around the world, such as India, Pakistan, Bangladesh, Singapore, South Africa and Turkey.

“Consultores del Sur” is an specialized organization of marketing and opinion studies. Initially, I was a surveyor and was later promoted to a consultant position, where my main tasks were data processing and analytics.

I conducted market research that evaluated the company participation in new markets in the brewing industry for Argentina, Brazil, Bolivia, Chile, Paraguay and Uruguay. I was in charge of running feasibility analysis, survey development and execution. Finally wrote the financial and economic valuation of the project.

I worked as a researcher for a Chapter in the book: “Comparative Trade Policies - Organizational Models and Performance (Argentina, Brazil, Chile, USA, México and EU) edited by Marcos Sawaya Jank and Simao Davi Silber.

Economist, Economics

Degree Thesis: “Implementation of valuation techniques in SMEs”

Data Science Specialization, Data Science Specialization, Coursera Online Education

This is a 9 months specialization covers the concepts and tools needed throughout the entire data science pipeline, from asking the right.