Nicolas Thiebaut Email & Phone Number

Geneva, Switzerland

Geneva, Switzerland

SeedGrowth helps Brands to grow and expand their footprint internationally as well as offering transition management services.• Assess the market potential and define international expansion strategies• Recommend and set-up the turnkey go-to-market model• Lead market(s) development(s) and manage the brand’s operations

Geneva, Switzerland

eCommerce, HFS, Convenience, Discount, Travel & Food Service ChannelsInternational customers managementMissions:- Lead Kellogg EMEA Channel Strategy to secure sustainable long-term growth: from design to engagement & execution- Lead EMEA Channel Go-to-Market Strategy: from design to implementation- Top Customers global/regional agreements: from mapping to negotiation- Build and Lead Kellogg EMEA Channel teamKey achievements:- EMEA Channel business: 6.7% YoY growth, from 33% to 40% of total business, adding $140M+ sales - First ever launch of Pringles into Vending channel: from packaging design to channel implementation - Top customer global/regional engagements: Accor, Amazon, Lagardère TR and Duty Free, Lidl, Selecta, Sodexo, WHS- Built and led a team of 30+ (vs. 20+) people across eCommerce, convenience, discount, Food service and Travel retail

Geneva, Switzerland

Missions:- Lead Kellogg EMEA Food Away from Home and Convenience channels: from design to engagement & execution- International/regional Customers engagements: from mapping to negotiation- Build a channel winning coverage- Lead Pringles sizing/pricing needs as part of 5Y Strategic Growth Model Key Achievements:- EMEA Channel business: 8.2% YoY growth, adding $65M+ sales- Top customer global/regional engagements: Accor, Lagardère Travel Retail, Sodexo- Engaged with RTM partners and distributors in core markets, leading to a channel coverage increase of 90K+ stores- Delivered a compelling business case for capital request to unleash Pringles small can capacity and capabilities which eventually led to the endorsement from CEO/CFO and agreement to invest $85M Capex

Geneva, Switzerland

Missions:- Lead EMEA Pringles Innovations, Commercial & Go-to-Market Strategy: design & deploy regional strategic growth plans & execution guidelines (fit for use & holistic activation toolboxes) - Lead Central Eastern Europe Pringles expansion plan- Lead Kellogg Snacks Sales & Operations Planning Key Achievements:- EMEA Pringles business: +11% YoY growth incl. successful launch of Pringles Tortilla (1.5% market share after 6M)- Appointed and managed transition to new distributor in 14 CEE markets whilst delivering a +25% net sales on Pringles- Designed new WoW and new tracking tools to create and lead S&OP 2.0 for Europe Snacks

Geneva, Switzerland

Missions:- Lead Carrefour World Trade negotiation for total P&G portfolio ($1.5Bln+ sales)- Lead Carrefour G5 negotiations on Fabric & Home care categories - Design and deliver breakthrough pan-European Category Management projects- Lead non-food international bids/agreements Key Achievements:- Delivered 2 consecutive years of international agreement without drift, including listing of M&A brands - Secured 2 consecutive years of G5 agreement including 3N convergence plans, delivering 5% YoY sales growth - Led Household universe project from design to implementation in Carrefour Planet concept stores- Led battery category international bid and locked 2011 Braun/Oral care global agreement without drift incl. G4 Euro 3N

Geneva, Switzerland

Missions:- Lead Pringles Innovations & Go-to-Market Strategy: design & deploy regional strategic growth plans & execution guidelines (fit for use & holistic activation toolboxes) - Develop & deploy bespoke winning commercial strategies for France, Italy, Iberia, Benelux and Greece- Lead European Display portfolio and capabilitiesKey Achievements:- WE Pringles business: +5.2% YoY growth including successful launch of Pringles Rice (1.2% market share after 6M)- Successfully led net pricing plans through upsizing/downsizing across France, Spain and NL- Led & designed new EU Display portfolio whilst enabling plant efficiency and simplification (#skus reduced by 34%)

Paris & Lyon

Food & Beverage Trade Marketing ManagerNational Key Account Manager Sales Recruiting & Training Manager Regional Field Sales Manager Sales Representative