📈 Nicola V. work email
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📈 Nicola V. personal email
With over 24 years of marketing experience, I have developed a diverse and versatile skill set that enables me to create and execute effective and innovative marketing strategies for startups and established businesses alike. I am the CEO and Founder of Eskalatu, a boutique marketing consultancy that specialises in fractional marketing solutions, and the Fractional CMO of My Black Dog, a peer-to-peer online support service and charity for people struggling with their mental health.As a growth marketing expert and a marketing communications specialist, I leverage data, technology, and creativity to optimise marketing performance and customer experience across multiple channels and platforms. I have a proven track record of delivering against aggressive growth targets, launching new products and services, and building and managing strong brands. I hold a Professional Diploma in Marketing by the Chartered Institute of Marketing and a Women in Leadership certification by O2. My mission is to help startups unlock their growth potential and make a positive impact in their communities.
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Vp Marketing Uk And EuCrowdcubeUnited Kingdom
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Fractional CmoReceiptable Jan 2024 - PresentManama, BhReceiptable is a fintech innovator committed to revolutionising retail transactions with its digital receipts platform. Based in Bahrain, Receiptable is at the forefront of delivering eco-friendly, consumer-centric solutions in the retail and fintech sectors. -
Fractional CmoMy Black Dog Nov 2023 - PresentLondon, GbMy Black Dog is a peer to peer chat support service and charity for people struggling with their mental health, run by volunteers who get it. -
Ceo And FounderEskalatu Nov 2023 - PresentA boutique marketing consultancy specialising in fractional marketing solutions, Nicola brings over 24 years of expertise to help startups unlock their growth potential. -
Fractional Marketing LeadNduo Nov 2023 - Oct 2024London, Gb-London, GbHelping Apple-based businesses with ambitious growth plans to break free from their technological tethers -
Fractional CmoVaultree May 2024 - Sep 2024Cork, Ie -
Fractional CmoOwl + Lark May 2024 - Aug 2024London, England, Gb -
Marketing DirectorKroo Oct 2021 - Sep 2023London, England, GbResponsibilities• Support all regulatory requirements from a marketing point of view for getting UK Banking licence granted• Development and implementation GTM marketing strategy, develop consistent brand identity, voice, tone and establish across online channels to launch current account• Grow a team of 6 people to grow affiliates, social media, paid channelsAchievements• Drive #1 Financial services iOs store, Truspilot 4.4, iOs store 4.8 and Google Play 4.7 • Launch current account waiting list to create FOMO in readiness for launch• Implement referral program generating 20% of customer acquisition• Hyper growth of 140,000 new current account customers in 2023 -
Chief Marketing OfficerSo-Sure Mar 2021 - Oct 2021London, England, Gb• Define marketing channel strategies and manage a continuous testing plan• Developing segmentation and personalisation strategies based on customer profiling, purchase cycle and churn analysis• Leading a team of designer, social content manager and agencies delivering paid search, paid social and affiliate network• Implementation of new affiliate network to drive 2x volume of quotes• Successfully launch Contents Insurance as a new revenue generating channel• Addition of paid channels including native, Tiktok, Youtube and reduction of CAC by 10% -
Chief Marketing OfficerVibepay Jul 2019 - Feb 2021United Kingdom, England, Gb• Build and launch VibePay app and B2B checkout solution• Development and implementation Marketing strategy• Grow a team of 11 people • Rapidly grew waiting list for people to test beta app from zero to 10,000 in 6 weeks• Gained 45,000 new users within 3 months with minimal marketing budget• Implemented and growth of social media channels to for our target audience organically to 65K followers and #1 twitter trending mostly every Friday -
Head Of Marketing, UkClearscore Nov 2018 - May 2019London, England, Gb• Deliver new subscribers and retention strategy for UK market and support recruitment of B2B merchants• Ownership of P&L and substantial yearly marketing budget to drive acquisition and revenue• Work with Exec team to develop business strategy• Led and developed new go-to-market strategy for new products including ATL• Introduced new digital acquisition channels at target CPA• Achieved record monthly sales numbers with new campaigns -
Head Of MarketingGiffgaff Dec 2015 - Nov 2018Uxbridge, Greater London, Gb• Build and launch new financial services business, giffgaff gameplan• Grow non-mobile revenue • Management Digital Marketing budget • Development and Implementation of performance driven activity across multiple digital channels -
Head Of MarketingLebara Limited Nov 2014 - Nov 2015London, Gb• Delivery of global new subscribers and revenue from online channels• Management of digital marketing budget • Build marketing team locally and internationally• Responsible for increasing revenue and reduction of churn• Launched new VOIP app globally through digital channels -
Chief Marketing OficerMyjar Sep 2012 - Sep 2014• Development and implementation of marketing plan • Ownership of P&L and delivery of company revenue targets MoM• Development and execution of acquisition and retention strategy• Liaison and management of third party stakeholders (media buying agencies, PR agency etc.)
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Client Services DirectorAbsorb Oct 2009 - Mar 2012Soho, London, GbImplementation and management of marketing acquisition campaigns across multiple channels and markets for a variety of clients including Lastminute.com, Ladbrokes.com, Cupid.com, Quickcashpayday.co.uk -
Marketing DirectorWonga.Com Oct 2008 - Oct 2009London, GbRole• Ownership of P&L and development of strategy to achieve numbers• Monthly reporting and presentation of KPIs and numbers to VC• Lead DEV team for site build, user experience, branding, SEO optimisation• Monetised exit traffic through business development• Liaison and management of third party stakeholders, creative agencies and affiliate networks -
Senior Marketing ConsultantBskyb Oct 2007 - Oct 2008Middlesex, England, GbMarketing Consultant for BkyB, main responsibilities include:• Developing the Sky online acquisition marketing strategy• Ownership of sales targets and development of strategy to achieve numbers• Management of online media agencies, media owners and internal stakeholders• Evaluation of online advertising results and generation of recommendations • Presentation of reports and results to Sky senior management team -
Brand Marketing ManagerUswitch.Com May 2007 - Sep 2007London, London, Gb -
Customer Development ManagerUswitch.Com Nov 2005 - Apr 2007London, London, Gb
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Marketing ManagerUswitch.Com Jun 2004 - Oct 2005London, London, Gb
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Marketing ManagerOddschecker.Com Feb 2003 - May 2004London, Gb• Development and implementation of marketing plan• Management of on-line and off-line marketing activities• Responsibility for marketing budget (circa £150k per annum)• Development and execution of search engine optimisation strategy• Implementation of consumer research initiatives to drive customer centric web site -
Marketing ManagerQxl.Com May 2001 - Nov 2002Poznan, Pl• Developed and managed affiliate marketing and network strategy including negotiation of contracts with UK’s leading online brands such as MSN, Granada and NTL• Ownership of CRM Email marketing • Responsible for web site promotional content on internal and external sites• Management of media buying on strategic web sites and offline media• Development and execution of search engine optimisation strategy • Control and evaluation of marketing activities -
Community Marketing ManagerCiao | Shopping Guide Gmbh Apr 2000 - May 2001Munich, Bavaria, De• Planning and deployment of retention and customer acquisition programmes• Created and maintained website content fresh and up-to-date• Use of various online marketing techniques (viral marketing, guerrilla marketing, banners, affiliate programme, etc) to create stickiness and increase traffic to the website• Development of Community strategy and operational management of community (editorial, interactivity with users, etc) and Category and Content Managers Management of all online incentives, competitions, promotions and bonus programmes
📈 Nicola V. Skills
📈 Nicola V. Education Details
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Cim | The Chartered Institute Of MarketingStrategic Mktng Decision -
Universitat Pompeu FabraMarketing And Finance
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Ies SitgesCollege
Frequently Asked Questions about 📈 Nicola V.
What company does 📈 Nicola V. work for?
📈 Nicola V. works for Crowdcube
What is 📈 Nicola V.'s role at the current company?
📈 Nicola V.'s current role is VP Marketing UK and EU.
What is 📈 Nicola V.'s email address?
📈 Nicola V.'s email address is ni****@****o.co.uk
What schools did 📈 Nicola V. attend?
📈 Nicola V. attended Cim | The Chartered Institute Of Marketing, Universitat Pompeu Fabra, Ies Sitges.
What skills is 📈 Nicola V. known for?
📈 Nicola V. has skills like Digital Marketing, Online Marketing, Online Advertising, Email Marketing, Mobile Marketing, Strategy, Ppc, Affiliate Marketing, Marketing Strategy, Crm, Seo, Management.
Who are 📈 Nicola V.'s colleagues?
📈 Nicola V.'s colleagues are Hollie Andrews, Christopher Phyall, Jacob Symes, Abde M'zaouki Kesseksou, Sadie Smith, Safa Rehman, Cosmin Joldis.
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