I’m a results-driven social media and digital marketing professional with a proven track record of building and engaging communities while driving business growth. At Summit Racing, I’ve helped grow our social media presence to 2.5M+ followers and led successful app marketing and SMS initiatives that boosted demand dollars consistently YOY.Key highlights of my work include: • Implemented the Bazaarvoice shopping experience, integrating user-generated content (UGC) to enhance the customer journey and drive loyalty. • Expanded our influencer network, fostering partnerships that increased brand awareness and engagement. • Led the launch of “My Garage,” a niche social platform for automotive enthusiasts, contributing to strategy, design, and content. • Launced our SMS program for Summit Racing and our sister company. Developed and executed SMS campaigns, doubling demand dollars and improving click-through rates.I’m passionate about leveraging data to optimize strategies, stay ahead of industry trends, and deliver measurable results. Let’s connect if you’re looking for a strategic partner to elevate your brand’s digital presence!