Social Media Marketing Team Leader
CurrentServe as the social media expert, staying ahead of trends and leveraging new features to enhance the company’s social media presence.Lead a team of social media specialists to meet and exceed marketing objectives, ensuring consistency and alignment with brand goals.Analyze social media data, creating reports and presentations to evaluate campaign performance and guide future strategies.Oversee Summit Racing’s app marketing and SMS initiatives, shaping long-term vision while managing daily posts, analytics, and performance tracking.Monitor trends in social media tools and applications to optimize engagement and drive innovation.Lead social media activities for all SRE brands and business units, ensuring cohesive brand messaging across platforms.Manage the company’s presence on Facebook, Twitter, Instagram, TikTok, and other relevant platforms, including posting on blogs and engaging in social applications.Set and monitor benchmarks to measure the impact of social media programs, analyzing effectiveness and optimizing campaigns for maximum results.Share insights and feedback from social media monitoring with the Marketing team, contributing to overall marketing strategy.Respond to social posts and collaborate with customer service to resolve issues, enhancing customer satisfaction.Partner with the Content Marketing Manager to develop new features and programs centered around social media engagement and growth.Led the implementation of the Bazaarvoice shopping experience on the homepage, integrating user-generated content (UGC) to enhance the customer journey from awareness to purchase and drive long-term loyalty.Fostered and managed long-term relationships with influencers across multiple platforms, driving brand awareness and engagement. Collaborated with a cross-functional team to design, develop, and launch “My Garage,” a niche social platform for automotive enthusiasts and Summit Racing customers.
