Nicole Eich Email & Phone Number

Indianapolis, IN, US

Waltham, MA, US

East Greenwich, RI, US

Managed product merchandising, site experience, cross-channel calendar (email, paid media, product launches) and promotional plans to achieve top-line and gross-margin forecast and P&L management for a $65M e-commerce businessEstablished a robust A/B testing/CRO program with 20-40 tests per month, with a focus on high impact and visibility pages to improve.

Rockford, MI, US

Drove eCommerce seasonal storytelling and promotional calendar by collaborating with cross-functional teams, resulting in significant revenue growth while exceeding gross margin targetsEmployed data-driven insights to optimize product discoverability and enhanced critical site components: navigation, search functionality, product listing pages (PLP), and.

Created bottom’s up product level and category level sales plans and secured inventory according to those revenue targetsOrchestrated visual merchandising for emails, strategic story launches, and dynamic landing page experiencesExecuted seasonal direct mail campaigns to drive brand engagementDeveloped online exclusives to fill category needs and create a.

Utilized sell-in data (analyzer), sell thru at retail and market research to influence product development and assort the product line for Hush Puppies US ($19.1M)Executed wholesale pricing based on internal margin goals and competitive pricingOrganized and communicated product and marketing changes to national sales team and communicated feedback to.

Columbus, OH, US

Promoted to Associate Merchant for the Justice International Division at Tween Brands in September 2013.Ownership of assortment decisions and strategy for Casual Tops ($8.1M), Casual Bottoms ($5.5M), and Active ($3.9M) for six international regions (55 stores) - Australia, Central America, Colombia, Venezuela, Peru, Indonesia.Key responsibilities: Open to.

New Albany, Ohio, US

Supported Woven Tops buyer in customer intimacy, trend research, sales analysis. Ownership of the purchase order process, product lifecycle management system and assortment sheets. Cross-functional work with tech design, product development and Ecommerce.

Columbus, OH, US

2009-2011Assistant Merchant for shopjustice.com Supported Buyer for apparel, accessory and lifestyle product categories. Managed site hierarchy, email and header imagery and marketing, product copy and flat photography, assortment sheet and order process. Performed weekly reporting resulting in chase buys, markdown strategy and other inventory management..

Minneapolis, MN, US