Nicole Eich Email & Phone Number

Indianapolis, In, Us

Waltham, Ma, Us

East Greenwich, Ri, Us

Managed product merchandising, site experience, cross-channel calendar (email, paid media, product launches) and promotional plans to achieve top-line and gross-margin forecast and P&L management for a $65M e-commerce businessEstablished a robust A/B testing/CRO program with 20-40 tests per month, with a focus on high impact and visibility pages to improve site experience (CVR), cross-selling (AOV) and consumer journeysLaunched two site redesigns, with the most recent launch to a headless platform resulting in 30% increase in revenue (15% AOV, 15% CVR) and 80% decrease in page load time

Rockford, Mi, Us

Drove eCommerce seasonal storytelling and promotional calendar by collaborating with cross-functional teams, resulting in significant revenue growth while exceeding gross margin targetsEmployed data-driven insights to optimize product discoverability and enhanced critical site components: navigation, search functionality, product listing pages (PLP), and product detail pages (PDP) Orchestrated the integration of product narratives across all online touchpoints (site, email, social media, display, affiliate, etc.) in collaboration with content and design teams Collaborated with digital marketing team ensuring cohesive consumer messaging, UX, and SEOPerformed competitive research to identify emerging trends and site opportunities, translating insights into test ideas and implementing through the UX and development teamsManaged a team of Site Merchandisers, ensuring smooth process and nurturing professional growth

Created bottom’s up product level and category level sales plans and secured inventory according to those revenue targetsOrchestrated visual merchandising for emails, strategic story launches, and dynamic landing page experiencesExecuted seasonal direct mail campaigns to drive brand engagementDeveloped online exclusives to fill category needs and create a point of difference for our sitesDrove seasonal promotional planning and executionManaged and developed Assistant Site Merchandiser

Utilized sell-in data (analyzer), sell thru at retail and market research to influence product development and assort the product line for Hush Puppies US ($19.1M)Executed wholesale pricing based on internal margin goals and competitive pricingOrganized and communicated product and marketing changes to national sales team and communicated feedback to internal product team as neededAttended major conferences to understand consumer needs and identify upcoming trends - FFANY, PLATFORMImproved processes for exclusive product development which resulted in increased quality of product

Columbus, Oh, Us

Promoted to Associate Merchant for the Justice International Division at Tween Brands in September 2013.Ownership of assortment decisions and strategy for Casual Tops ($8.1M), Casual Bottoms ($5.5M), and Active ($3.9M) for six international regions (55 stores) - Australia, Central America, Colombia, Venezuela, Peru, Indonesia.Key responsibilities: Open to buy management, sales analysis and projections, category distortions based on history and trend, department and class planning, customer knowledge, inventory management and promotional strategy, international partner relations and consulting, international exclusive product development.Traveled to Peru in February 2014 to aid in the opening of the first Justice Store.Created the merchandising layout and implemented it during the opening.Trained management and associates on customer service, visual merchandising and Justice color stories and product details.

New Albany, Ohio, Us

Supported Woven Tops buyer in customer intimacy, trend research, sales analysis. Ownership of the purchase order process, product lifecycle management system and assortment sheets. Cross-functional work with tech design, product development and Ecommerce.

Columbus, Oh, Us

2009-2011Assistant Merchant for shopjustice.com Supported Buyer for apparel, accessory and lifestyle product categories. Managed site hierarchy, email and header imagery and marketing, product copy and flat photography, assortment sheet and order process. Performed weekly reporting resulting in chase buys, markdown strategy and other inventory management. Competitive benchmarking for site functionality, marketing and product trends and timing. Exposure to open to buy management, department and class planning and monthly planning meetings.2008-2009Regulatory Coordinator under Supply Chain Division - product testing and approval, factory compliance.MIT - Three month rotation in stores with a focus on customer intimacy, customer experience/selling, and store management. Three month exposure to planning, allocation and merchandising. Winner of competitive patterning final project.

Minneapolis, Mn, Us