Nicole Ervin Email & Phone Number

St. Louis, Mo, Us

St. Louis, Mo

Greater St. Louis Area

Established internal marketing department working along alongside the leadership team as an integral member, developing the strategic vision and comprehensive marketing and brand strategy. Developed performance metrics to measure brand engagement, awareness and preference, realizing continual month-over-month growth in all areas.Led the marketing team in the successful implementation and continual growth of many strategic initiatives including social strategy, media relations, website development and optimization, content strategy and thought leadership, email nurture campaigns and targeted industry conference support of sponsorships and featured thought leadership opportunities. A member of the executive leadership team helping to shape and lead the strategy and goals for the future success of the organization within the cybersecurity industry.

Creve Coeur, Missouri

Collaborated closely with business stakeholders, designers, business architects, developers and product managers, among others, across multiple teams to build and lead the strategic vision and plan for the continual migration of Bayer’s largest public-facing websites onto Adobe Experience Manager, creating efficiency with reusable tools and components and improving the user experience and customer journey.Additionally responsible for guiding the product backlog, facilitating all ceremonies and collaborating daily with the development team and ensuring all completed functionality met business needs and expectations.

St. Louis (Soulard), Mo

Actively managed multiple clients across a wide range of industries, ensuring all project information and client requirements were fully defined and successfully executed from conception to completion, on time and within budget.Managed all strategy, budgeting, planning and execution of all client projects. This includes working with the strategy team and client stakeholders to understand client needs, creating project briefs, wireframes, comps, functional specifications, hours estimates and project plans, as well as managing the day-to-day development directly with the development team.Planned and executed the quality assurance testing for all client product solutions. This includes writing test cases, performing testing across multiple devices and browsers, documenting all bugs and working with the development team to ensure remediation and that the final product delivered to the client exceeded both their, and their customers’, expectations.Continually consulted with clients to develop and improve upon their strategic advantages in the marketplace.Developed, managed and maintained strong business relationships with new and existing clients.

Responsible for developing and leading the marketing strategy delivering on specific business objectives for UniGroup’s three largest brands, United Van Lines, Mayflower and UniGroup Logistics. Reported to the Director of Strategic Marketing & Brand Management.Led all marketing initiatives with cross-functional teams from concept to completion, including digital (display, rich media, online video, email, paid search), TV, sales collateral, print and direct mail.Continually evaluated new marketing opportunities and developed plans for successful execution. Initiated quantitative and qualitative research studies, including UI testing, customer segmentation, brand awareness and preference.Analyzed marketing data and metrics to devise recommendations to support existing, or implement new, business decisions and initiatives.Ensured brand integrity and positioning was maintained on a national and local level.

Worked very closely with the internal IT team as well as multiple business unit stakeholders to lead the complete redesign of the United Van Lines and Mayflower Transit websites as well as the creation of new customer microsites allowing customers to easily track and manage every aspect of their household goods moves.Led customer profiling and segmentation, gathering of requirements from all business unit stakeholders, the creative design process, usability and UI testing as well as the entire product development lifecycles utilizing Agile methodology and Scrum processes.Mapped all builds and captured all user stories using JIRA, attended daily stand ups, participated in poker planning, backlog grooming, sprint planning and retrospectives.

Responsible for developing and executing the marketing strategy for the United and Mayflower portable container brands. Reported to the Director of Strategic Marketing & Brand Management.Managed all online programs, including local and national paid searchManaged website development and monitored site analytics for continued optimization and improvementsManaged corporate media buys and the creation and distribution of all media creative Coordinated market research studiesManaged the creation and updates of all new and existing collateral materialsProvided recommendations and assistance to container dealers across the country on various media tactics, including traditional and online media as well as Guerilla Marketing tactics

Responsible for multiple large accounts along with all agency trafficking. One account consisted of over 20 locations all with varying advertising needs. Reported to President/Owner.Planned and maintained advertising calendars and budgets for all clients Planned and coordinated TV, radio, print advertising and direct mail Managed website updates and daily maintenanceHandled all traffic for the agency which included sending instructions to television and radio stations, producing, tagging and ordering of all radio spots as well as tagging and ordering of all television spots

Master Of Arts, Marketing & Advertising Communications

Activities and Societies: Dean's List

Bachelor Of Science, Marketing - Advertising & Promotions

Activities and Societies: Sigma Sigma Sigma