Nicole Herrera Email & Phone Number

Chicago, Il, Us

Riverwoods, Il

• Selected as one of the few interns to receive an exceeds expectations rating in the final evaluation, demonstrating exceptional performance and contribution throughout the internship• Developed and implemented retargeting campaigns to decrease application abandonment rates, improving user engagement and conversion.• Designed and assisted with A/B testing to optimize marketing strategies and enhance campaign performance.• Proofread direct mail and email marketing campaigns to ensure accuracy and effectiveness.• Conducted extensive competitor analysis to identify market opportunities and inform strategic decisions.

Champaign, Illinois, United States

• Supported philanthropic efforts by participating in fundraising events and volunteer activities, benefiting local and national causes such as Salt & Light• Engaged in leadership development activities, including networking workshops and seminars to enhance personal and professional skills• Collaborated with fellow members to promote diversity and inclusion within ALPFA and the broader campus community

Champaign, Illinois, United States

VP of Membership Development • Organizing and leading 5 events each semester focusing on the personal and professional development of our 250+ members• Overseeing the mentorship program and Mentorship Chair• Established the first DEI Chair position to empower members of all backgrounds and learn how we can support one another • Liaison between Society of Women in Business and the Gies Office of Career and Professional Development • Attending all Society of Women in Business events • Collaborating with other members of the executive board to improve our organizationGeneral Member• Attending professional development workshops to improve networking skills, revise resumes, and mentor younger members • Volunteering to make positive and impactful contributions to the Urbana-Champaign area

Libertyville, Illinois, United States

• Won second place on intern project addressing areas of opportunity to decrease costs and improve profitability• Won the Living the Values distinction for embodying Enterprise's founding values over the course of the internship• Created bilingual sales tactics to create a more customer friendly environment by selling protection products to ensure a safe rental experience• Analyzed daily metrics such as protection product sales and year to date comparisons to determine progress towards branch goals

• Coordinating fundraisers at local restaurants in order to support our chapter• Developed unique flyers using Canva promoting our event through social media channels and advertised the event during in-person meetings

Normal, Illinois, United States

• Developing professional skills for future internships/employment• Managing and updating alumni Facebook page• Creating alumni database and staying in communication with alumni to foster career opportunities or mentorship with current members• Overseeing the Diversity and Inclusion Commitee • Serving as liaison between Executive Board and Diversity and Inclusion committee• Collaborating with professionals to find potential corporate sponsors for WIB• Received Large RSO of the Year Award for the College of Business while serving on the executive board.

Normal, Illinois, United States

• Implementing diversity and inclusion educational programs to align with our organization's values• Fostering a welcoming and empowering environment for young professional women of all backgrounds.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Society of Women in Business, ALPFA

Bachelor'S Degree, International Business

Activities and Societies: Sigma Sigma Sigma Sorority, Women in Business

High School Diploma

Activities and Societies: National Honors Society, President of the Latin American Student Organization, Cross Country and Track and Field.