Email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvementsMarketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Support essential marketing operations initiatives on platforms such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansingBuilding brand awareness, including positioning.Coordinating marketing projects from beginning to end.Developing and understand finance and budgets to include research and development appropriations, expenditures and profit-loss projections.Identifying the company’s potential customers.

• Identified and evaluated new opportunities, insights and trends through marketing sales analysis.• Assisted C-Stores and grocery chains in merchandising, positioning and pricing to achieve maximize profits. • Spearheaded marketing analytics to measure marketing initiatives and sales objectives.

• Worked cross-functionally with sales, marketing, client success and leadership to standardize reporting, and create dashboards in order to achieve company objectives.• Built understanding of the customer lifecycle and buyers journey to assist with development of dynamic and triggered-based campaigns.• Created effective sales presentations based on sales and marketing data and analytics.• Evaluated marketing automation data to improve results and optimize digital campaigns and processes through A/B testing, and experimentation. • Provided digital marketing insights to help increase engagement for each product/service.• Administrator of Salesforce.com, Pardot (marketing automation), and RFP 365.• Responsible for CRM data hygiene; data import, aligning data with internal systems and integrations.

• Customized Salesforce.com to allow the most efficient use.• Designed and implemented training program, trained sales team on initial rollout of CRM software.• DSet agenda for online sales growth, built business processes that lead to successful execution of sales. • Developed and implemented e-commerce channel to drive alternate revenues and decrease cost of goods.• Identified key partners and industry sectors that optimized brand and revenue to develop full marketing campaigns from initial conception, graphic design, implementation and post campaign analysis.• Worked cross-functionally with multiple departments to maximize research and results.

Developed a marketing plan that increased lunch sales by 32% in six months.Tracked and measured the effectiveness of marketing techniques.Created large corporate accounts and repeat sales through direct marketing.