Founded and ran a digital marketing shop focused on helping small businesses grow online. Though Social Light, I help clients create a unique marketing strategy that accommodates their goals, and their budget. By spearheading a team of specialists, we can help with:+ Digital Marketing Strategy+ Website Design and Development+ Social Media & Content Marketing+ Search Engine Optimization

Hired to transform the intranet for this leading full-service retail and commercial bank from a document storage utility to a digital workplace where interactive communication and targeted information supporting business objectives can be delivered to 30,000 employees in 13 states.• Created an online news channel to replace the employee newsletter and quarterly DVD. Realized over $250,000 in annual cost savings while providing employees with timely information.• Ensured clients would receive a consistent message regardless of the channel they engaged with by creating centralized repositories, a single source of information mitigating the risk that out of date information will be delivered. • Integrated new technologies that allow for online collaboration. Used metadata, taxonomy, and governance initiatives to increase the effectiveness of the search engine by 25%.

Hired to build a marketing department and develop revenue generating opportunities for this non-profit organization dedicated to providing a place of employment for people who are legally blind. Responsibilities for this manufacturing, distribution, retail, and e-commerce organization included marketing, pricing, e-commerce, product development and project management. Supervised a staff of 12. • Fostered a creative and productive environment with a cross-function team of legally blind and sighted professionals working together and supporting each other to achieve company goals.• Increased website usability in 11 e-commerce outlets and utilized customer service associates to up-sell products resulting in an 82% increase in e-commerce sales over the previous year. • Created brand consistency across all enterprise channels by coordinating marketing, merchandising, and collateral materials.• Developed and implemented a structured pricing system for 85,000 products resulting in a 5% margin increase equaling $12.5 million six months.

Managed product launches, product packaging, market penetration, and pricing for this boutique cosmetics company serving the Hollywood entertainment industry. Responsibilities included public relations, event planning, marketing, product development, and e-commerce. • Executed the company’s most successful product launch, including placements in 11 national magazines and approximately $25,000 in initial sales.• Implemented a promotion program allowing clients to sample product prior to purchase resulting in a 30% increase in the company’s highest margin products.• Developed a make up artist program to gain celebrity endorsements and increase sales. Media coverage with celebrity endorsements resulted in a 20% increase in sales.

Working closely with the Public Relations Manager, executed public relations campaigns for this leading outdoor clothing and equipment company. Responsibilities included media placement in publications, product placement in motion pictures, community relations, events/trade shows, and press coverage.• Successfully placed products in more than 10 films and television shows by positioning The North Face as an elite outdoor equipment and apparel line. • Supported the development of a camping program for inner city children.• Secured a media placement in leading publications including Vogue, Men’s Health, and Outside.