- Elevate the reputation of CDF Group by effectively managing both internal and external communication initiatives.- Strengthen media relationships and adeptly handle crisis situations to proactively address corporate reputation concerns.- Ensure seamless coordination of communication strategies and execution across the subsidiaries.- Led the comprehensive renaming and rebranding campaign for one of Taiwan’s largest financial holding companies, effectively managing cross-department communication and collaboration to ensure alignment across key stakeholders. Demonstrated exceptional project management skills by overseeing every phase, from strategy development to execution, while maintaining strict timelines and budget control. Leveraged a strong branding mindset to drive the company’s new identity, ensuring it resonated with both internal teams and external markets, resulting in a cohesive brand transformation that strengthened market presence and recognition.

Public Relations:- Assume the lead role in external communications, ensuring a consistent and positive brand image for the bank.- Collaborate with internal stakeholders to develop comprehensive and creative communication strategies.- Cultivate relationships and maintain engagement with key figures in business, finance, and technology media.- Proficiently manage crisis situations.Management Responsibilities:- Manage a team of 2 members responsible for planning and executing internal communications and sustainability initiatives.

- Utilize PR to highlight the bank's key initiatives, developments, and thought leadership in unique and novel ways.- Strengthen DBS' presence and reputation in prominent publications. This includes but is not limited to: proactively managing media relationships, organizing corporate events, conducting media briefings, issuing press releases to support the bank's business strategies and goals, coordinating overseas media familiarization trips to maximize positive coverage, and expertly handling crises.- Spearhead an integrated content marketing strategy to increase DBS' presence across social, online, and offline platforms.- Take the lead in developing an award-winning strategy and preparation to proactively pursue prestigious recognitions.- Coordinate a cross-department task force to compile the CSR report.

- Take charge of bank-wide staff engagement initiatives and orchestrate employee events to boost morale.- Function as the content curator for all CEO communications and internal engagement channels, including the staff intranet, regular emails, newsletters, and internal social media, ensuring employees remain informed and motivated.- Collaborate closely with regional counterparts and local senior managers to cascade the bank's key priorities, fostering internal awareness and recognition among our employees.

- Boost our corporate reputation through external communication with diverse audiences.- Plan promotional events like press conferences, client seminars, exhibitions, and forums.- Create press releases, statements, and speeches for senior managers. Handle inquiries from the press and related organizations.