Nicole Ladner Email & Phone Number

San Francisco Bay Area

• Rejoined the company after the pandemic resulted in mandatory layoffs; developed the events budget for 2022/2023/2024, collaborating with Market Engagement, Creative Strategy, and HR teams to establish an event calendar and financial plan.• Primary point of contact for all event planning and production for the Northwest region, overseeing vendor contracting, communication, budget management, cross-functional collaboration between sales and marketing, and event execution. • Selected to manage a new project upon hire, overseeing showroom operations for 3 Northern California branches, managing showroom coordinators, coordinating with facilities, and ensuring a positive guest experience. • Trained showroom managers to deliver high-end, flawless client experiences.• Created and managed a community outreach program (The Green Team) that remains active enterprise wide, and participated in the enterprise wide philanthropy arm (The Heart Inside), chairing multiple events per year.• Led a comprehensive rebranding initiative across 6 branches, which included the rollout of new internal and external documents, creation of sales gifts, and managing rebranding of all company assets.

Caifornia

• Collaborated with the Los Angeles Unified School District (LAUSD), the largest public school system in California and the second largest in the United States, initially as a volunteer before being recruited to manage multiple projects. • Gained valuable experience in disaster response and discovered a passion for nonprofit work, particularly during the COVID-19 pandemic.• Led the LAUSD mission, as well as Project Roomkey and the Oakland initiative, while coordinating a team of 6-10 contractors and overseeing up to 300 volunteers, demonstrating adaptability in managing both large and small teams.• Managed all aspects of project coordination, including data tracking, payroll management for California fires and COVID-19 response efforts, brand representation, and development of volunteer project packets. Created COVID safety videos and guidelines that were adopted nationwide, as well as county invoicing and coordination of special events with guest foundations.• Handled procurement and supply tracking for multiple missions across the nation, ensuring timely and efficient distribution of resources. • Participated in on-ground missions for several high-profile events including Camp Fire 2018, #ChefsForFeds 2019, Kincade Fire 2019, and Princess Cruise 2020.• Project Lead for LAUSD, Roomkey, WCK COVID Relief LA/Oakland 2020, and ChefsForThePolls; volunteer Lead for SCU Lightning Complex Fire 2020.

San Francisco Bay Area

• Directed project management for internal and external events at 5 domestic locations, accommodating 30 to 300 guests for high-profile clients that included Facebook, LinkedIn, Lyft, Pinterest, Adobe, Sephora, and Twitch. Managed client and employee travel arrangements, hotel accommodations, vendor and venue contract negotiations, menu selection, staffing, client gifts, handling communication and deadlines. • Established hospitality departments across 6 branches, developing food and beverage vendor databases, policy guidelines, and standard operating procedure (SOP) manuals for events and facilities. Managed event analyses by measuring return on investment (ROI) and reporting outcomes to the executive management team.• Served as the go-to liaison for the Executive Team, HR, Marketing, and IT, contributing to the development of a positive corporate culture, expanding continuous education opportunities, managing the employee intranet, and implementing revised core values and beliefs across global branches.• Participated in the COVID Task Force, outfitting 5 locations with safety measures such as 6ft distancing markers, signage, and sanitation stations, while managing budget, inventory tracking, cross-branch communication, and adherence to CDC standards and RTO deadlines.• Launched and managed a pop-up space in San Francisco in 2019, hosting over 100 events within a year, featuring designers from around the world, and creating a significant impact in the furniture industry that continues to be recognized today.

San Francisco Bay Area

• Oversaw all aspects of event planning, including vendor contracts, staffing, space leasing, and menu creation, ensuring seamless execution of events across multiple locations. Collaborated closely with HR to establish and promote a cohesive corporate culture across all restaurant locations. Additionally, maintained and updated all restaurant websites.• Managed all events, catering sales, and community outreach for 4 Bay Area locations, handling client negotiations with a strong focus on upselling, resulting in a 20% increase in catering and event sales within the first year.• Directed social media strategies for multiple locations, engaging with community leaders, attending community events, and developing marketing plans and promotions tailored to each restaurant. • Responsible for maximizing sales to meet quarterly targets through menu upselling, event enhancements, and setting annual budgets and financial goals for events and catering at each location.

San Francisco Bay Area

• Managed comprehensive planning, vendor contracts, catering logistics, and on-site production for high-end private and corporate events with guest counts ranging from 25 to 600. Notable corporate clients included Google, Oracle, Facebook, Yahoo, Salesforce, KQED, and the San Francisco Symphony.• Maximized sales by meeting quarterly targets through strategic menu upselling and event enhancements, such as conducting tastings with local venues, green companies, and planners, securing 13 new accounts over 2 years and generating an average of $150k in annual revenue.• Expanded the floral department's annual revenue from $3k to $150k within two years, driving substantial growth in the department, oversaw social media accounts, and produced a monthly newsletter, contributing to increased brand visibility and engagement. • Supported financial operations, including annual budget development, quarterly projections, budget analysis across multiple departments, invoice approval for clients and vendors, and tracking the floral department's profit and loss.• Managed operational responsibilities such as creating and editing job descriptions, updating the company handbook, developing an employee training manual, implementing software updates, and establishing budget projections for floral revenue.

Half Moon Bay

Marketing/Marketing Management, General, A

Communications, Small Business Communications And Culture, Spanish

Activities and Societies: Vice President of DePaul Book Club, Spanish Club member.Interned at Urban Gateways, a non-profit organization.

Spanish; Spanish Economics, Art History, General History

2007 - Hispanic Studies (Estudios Hispanicos) Courses; of Spain, grammar, culture, and cinema.