-Work cross-functionally with Sales and Customer Support to impact demand generation & retention efforts-Partner with sales leaders to build outbound and inbound demand generation machine, including list building and messaging to engage all target contacts-Maintain alignment with sales leadership to ensure lead and demand quality, maximum conversion, and that the sales team is maximizing potential of the marketing campaigns, tools, and tactics to their benefit-Manage Outbound BDR team to ensure initiatives and efforts compliment sales motions, including setting clear goals and expectations, providing regular feedback, and creating a positive and collaborative work culture.-Manage Thought Leadership Campaign Manager to ensure in-person events include demand generation motions and see appropriate ROI-Optimize marketing technology stack to ensure we maximize usage, adoption, and benefit from our tooling, and that we invest in the right new tools to drive growth, including Marketo, 6Sense, Sendoso, Salesforce and more-Develop and manage account-based marketing (ABM) motions-Lead strategy for communication streams to our database and audience segmentations-Work closely with corporate comms team to elongate the benefits of speaking and media opportunities -Manage cross-team collaboration staff meetings to ensure all stakeholders are involved and needs are met-Design and implement brand initiatives that expand awareness and engagement -Perform both quantitative and qualitative market campaign evaluation to implement a comprehensive marketing strategy that aligns with the company's overall goals and objectives-Implement marketing campaigns across various channels, including digital marketing, social media, events, and public relations.-Identify target audiences and devising digital campaigns that engage, inform, and motivate customers -Engage with data and analytics tools, and dashboards to monitor and track performance indicators and make optimizations

Zywave is a cutting edge, fast growing SaaS company leading the digital revolution of the insurance industry at every stage of the client lifecycle.-Tidal Wave Award Winner for Top Performers-Responsible for all demand generation efforts for small, medium and select sized accounts across all insurance lines of coverage-Managed Marketing Coordinator Role - responsible for demand generation and campaign management efforts associated with all thought leadership events and initiatives -Piloted a variety of ABM strategies including gifting, direct mail, demand generation emails, BDR email and cold calling cadences, webinars, incentives and more -Responsible for creating and executing marketing campaigns and plays built to drive revenue and retention through product introduction, product engagement, cross-sell and upsell -Responsible for lead generation efforts and sales process coordination -Execute strategic ABM campaigns via 6Sense -Drive product strategy initiatives with product strategy events and webinars, ABM workflows, product specific thought leadership content -Manage budget and analyze ROI across various channels -Work cross-functionally with marketing, product and sales teams to streamline communications and workflows -Collaborate closely with product, product marketing and sales teams for goal ownership (revenue) -Work with digital and content marketing for execution and success measurement-Hold monthly meetings with various sales segments to review marketing influenced revenue, level-set next steps, and ensure marketing and sales are working in conjunction to meet and exceed revenue goals-Project manage campaigns from inception to evaluation-Responsible for demand generation efforts for specific sales segments

Zywave is a cutting edge, fast growing SaaS company leading the digital revolution of the insurance industry at every stage of the client lifecycle.-Core responsibility of driving demand across all segment sizes, but focused specifically on partner intiatives-Responsible for creating and executing marketing campaigns and plays built to drive revenue and retention through product introduction, product engagement, cross-sell and upsell-Responsible for lead generation efforts and sales process coordination-Execute strategic ABM campaigns via 6Sense-Drive product strategy initiatives with product strategy events and webinars, ABM workflows, product specific thought leadership content-Work cross-functionally with marketing, product and sales teams to streamline communications and workflows-Collaborate closely with product, product marketing and sales teams for goal ownership (revenue)-Work with digital and content marketing for execution and success measurement-Hold monthly meetings with various sales segments to review marketing influenced revenue, level-set next steps, and ensure marketing and sales are working in conjunction to meet and exceed revenue goals-Project manage campaigns from inception to evaluation

Zywave is a cutting edge, fast growing SaaS company leading the digital revolution of the insurance industry at every stage of the client lifecycle.-Core responsibility of driving demand across all segment sizes, but focused on insurance commercial lines-Achieved stretch goal (above target) for 2021 calendar year-Responsible for creating and executing marketing campaigns and plays built to drive revenue and retention through product introduction, product engagement, cross-sell and upsell-Responsible for lead generation efforts and sales process coordination-Execute strategic ABM campaigns via 6Sense-Drive product strategy initiatives with product strategy events and webinars, ABM workflows, product specific thought leadership content-Work cross-functionally with marketing, product and sales teams to streamline communications and workflows-Collaborate closely with product, product marketing and sales teams for goal ownership (revenue)-Work with digital and content marketing for execution and success measurement-Hold monthly meetings with various sales segments to review marketing influenced revenue, level-set next steps, and ensure marketing and sales are working in conjunction to meet and exceed revenue goals

Enquiron helps its sponsor partners create enhanced and recurring engagement with key stakeholders (clients and/or distribution partners) through the deployment of Enquiron Services. Because Enquiron is such a unique, globally applicable, and high impact/utilized solution that solves critical business challenges for the sponsor’s stakeholders on the sponsor’s brand, the sponsor becomes the hero. And the sponsor is rewarded with critical business ROI’s such as increased revenue flow, greater cross-sell success, deeper retention, higher stakeholder satisfaction rates and more.-Responsible for lead generation and SEO efforts-Oversees Google Analytics and adjust content and sales strategy based on data-Oversees social media posting strategy, schedule, metrics and recommendations-Optimize budget and corporate conference strategy -Supervise Digital Marketing Strategist -Support sales and client communication efforts including copy writing, sales and support materials, infographics, collateral, whitepapers, reports, case studies and more-Use Ahrefs do determine keyword phrasing and garner SEO insights when copy writing-Lead the planning and follow-through to execution of new content and material development and marketing campaigns, including promotions and webinars-Review marketing website pages and recommend updates proactively as key market messages change, as SEO changes, and based off analytics-Plan and oversee execution of all prospect and client communications-Assist in developing and regularly reporting metrics for campaign effectiveness, website traffic, leads to revenue tracking, and other initiatives-Assist in identifying, selecting and managing third party relationships, including managing the relationship deliverables and expectations-Work to develop and execute brand and communications strategies for the organization

Enquiron helps its sponsor partners create enhanced and recurring engagement with key stakeholders (clients and/or distribution partners) through the deployment of Enquiron Services. Because Enquiron is such a unique, globally applicable, and high impact/utilized solution that solves critical business challenges for the sponsor’s stakeholders on the sponsor’s brand, the sponsor becomes the hero. And the sponsor is rewarded with critical business ROI’s such as increased revenue flow, greater cross-sell success, deeper retention, higher stakeholder satisfaction rates and more.-Responsible for lead generation efforts and sales process coordination-Oversees social media posting strategy, schedule, metrics and recommendations-Optimize budget and corporate conference strategy to ensure sales team is at the right events at the right time, while respecting a predetermined budget-Supervise Digital Marketing Strategist responsible for similar elements including lead generation and SEO-Lead preparation and ensure timely delivery of documents and content used to support prospect and client marketing efforts, including copy writing, creating and updating client facing sales and support materials, collateral, reports, presentations, video commercials and web marketing tools-Lead the planning and follow-through to execution of new content and material development and marketing campaigns, including promotions and webinars-Review marketing website pages and recommend updates proactively as key market messages change-Plan and oversee execution of all prospect and client communications -Assist in developing and regularly reporting metrics for campaign effectiveness, website traffic, leads to revenue tracking, and other initiatives-Assist in identifying, selecting and managing third party relationships, including managing the relationship deliverables and expectations -Work to develop and execute brand and communications strategies for the organization

Have Questions? Enquiron has answers. Whether it's human resources (HR) or employment law challenges, or maintaining healthcare compliance, Enquiron is the leading provider of personalized consultative solutions tailored to the unique needs of each of our employer groups nationwide.-Prepare documents and content used to support marketing efforts, including, but not limited to, client facing sales and support materials, collateral, quarterly reports, PowerPoint presentations, video commercials, and web marketing tools-Execute marketing campaigns, including promotions and webinars-Assist in website maintenance and social media strategies-Administer and execute client communications-Work with Director of Marketing to develop and execute brand and communications strategies

Have Questions? Enquiron has answers. Whether it's human resources (HR) or employment law challenges, or maintaining healthcare compliance, Enquiron is the leading provider of personalized consultative solutions tailored to the unique needs of each of our employer groups nationwide.-Focus on high value risk management in insurance industry-Main focus is with brokers, agents, carriers, etc.-Help to differentiate customers through specific strategies that benefit both client levels-Conduct market reseach on identifying opportunities for clients via Enquiron database-Travel to client sites for in-person Enquiron review, education-Meet quarterly/annual goals-Meet the ever-changing needs of our clients and create strategies that fit each individual client's needs

Have Questions? Enquiron has answers. Whether it's human resources (HR) or employment law challenges, or maintaining healthcare compliance, Enquiron is the leading provider of personalized consultative solutions tailored to the unique needs of each of our employer groups nationwide.-Spoke with producers, brokers, agents on a daily basis to demonstrate the need for an end user (client) risk management tool-Introduced conversations of increased retention rates through use of Enquiron's Employment Law Resource-Traveled to client sites for in-person Enquiron education and review-Administered and participated in subject matter and Enquiron educational webinars-Created touchplans across all regions to ensure Enquiron awareness for end-user clients-Generated additional revenue through specific marketing and sales campaigns (Created and executed these plans)-Created client-facing marketing material (for electronic and paper use)

Have Questions? Enquiron has answers. Whether it's human resources (HR) or employment law challenges, or maintaining healthcare compliance, Enquiron is the leading provider of personalized consultative solutions tailored to the unique needs of each of our employer groups nationwide.-Worked in a team environment on training new employees-Managed on team projects/campaigns-Managed 6 other team members and ensured they communicated adequately and effectively with Enquiron's end user clients-Spoke w. executives on a daily basis to demonstrate Enquiron value, retain end user clients, and increase usage of the Enquiron product-Developed additional training tools for new employees-Improved feedback tool to gain positive testimonials from end user clients-Worked on various business development and client projects-Succesfully led numerous team projects-Effectively navigated an online database system-Worked with management team on business retention/development meetings

Have Questions? Enquiron has answers. Whether it's human resources (HR) or employment law challenges, or maintaining healthcare compliance, Enquiron is the leading provider of personalized consultative solutions tailored to the unique needs of each of our employer groups nationwide.-Spoke w. executives on a daily basis to demonstrate Enquiron value, retain end user clients, and increase usage of the Enquiron product-Toubleshooted end user web and technical difficulties-Assisted on marketing and business development campaigns-Further developed written skills via memos, mass emails, and other written marketing material

McNeil, Gray & Rice (MGR) is a strategic communications agency established in 1989 located in Boston, MA. MGR is a PR firm representing clients in the manufacturing and technology industries. -Combination of technical and customer service oriented support-Edited Podcasts of interviewed clients-Reception duties (phone and customer service experience)-Routine office duties (memo development, client letters, etc.) -Created client-facting portfolios of press releases-Developed excellent computer/phone based skills