Nicole Maher Email & Phone Number

Park City, Utah, United States

Launched a freelance consulting endeavor with a focus on business development and revenue growth for market research agencies and clients. Build and enrich client relationships, leveraging a deep passion for elevating the quality of critical business decisions through powerful, qualitative and quantitative market research insights. Generated revenue growth for market research agencies in a business development role by performing strategic, consultative sales activities in person, at conferences, by phone, in proposals and via email. ➤ Attained consistently high close rates by crafting hundreds of powerful proposals to secure new business. Brainstormed the best data-gathering strategies and defined innovative, unique solutions for low recruitment rates with excellent customer service.➤ Landed new, new business on many occasions by understanding both the big-picture and unique detailed needs of the client and developing or tailoring solutions to meet these needs. Strengthened these client relationships by trouble-shooting as issues arose during projects.➤ Worked with Co-CEO of an insur-tech start-up to test various methods of selling (became licensed agent in order to do so). And, designed qualitative market research projects to assess the company’s product, website, pricing and buying process.

Raleigh-Durham, North Carolina Area

Director, Customer Insight & Director, Medicine Vision – Global Commercial R&D (2012-2013)Director, Customer Insight (2008-2011) | Senior Manager, Customer Insight (2006-2008)Actively recruited by GlaxoSmithKline (GSK) to return in the Director, Customer Insight (Market Research) role based on a wealth of experience in design, interpretation and analysis of quantitative and qualitative market research on the client and agency side. Elevated R&D and product development by planning, monitoring, analyzing and integrating multiple sources of market information. Liaised with vendors and managed all aspects of the research process from RFP to research design to final results.Personally planned for and led $20M+ in Market Research for Multiple Therapy Areas. Defined innovative MR solutions to address each development product’s unique challenges in a cost-effective way, often on tight deadlines.➤ Educated product team on methodology, selected MR agency and led research projects to successful delivery of results.➤ Developed comprehensive approach to gain rich insight for pre-Phase III assets; developed solutions for gathering and triangulating unmet needs from diverse partners.➤ Developed RFPs, articulating GKS needs to external market research agencies and selecting the best fit for each project.➤ Liaised with agencies to develop creative and unique presentations that would engage commercial and R&D colleagues.Developed a 360-degree perspective into the drug development, marketing process and M&A strategy as one of only 3 leaders certified to facilitate high-level multi-day 'Medicine Vision' workshops to uniquely define each product's strategy. Facilitated these highly productive meetings with 20-30 senior leaders from across the globe.➤ Established and enriched robust relationships with internal clients as well as market research agencies. See resume for additional details.

New York, Ny

Actively recruited for a business development and revenue generation role for a global healthcare consulting and marketing research firm. Leveraged comprehensive market research expertise in a role involving full-cycle consultative selling. Consulted with clients to identify needs – the unique challenges and issues of each product or issue. Educated prospects on innovative solutions and customized products in market research. Responded to RFPs and built positive relationships with clients/colleagues; created a robust sales pipeline of prospects. Delivered 320% of revenue target in the first 8 months ($2.8M vs. goal of $667K), building a book of business from the ground up and elevating engagement of current clients. ➤ Built business quickly and intelligently while helping clients grow their business. Asked probing questions to uncover clients’ unique challenges; defined and proposed customized, innovative solutions. Proactively sought opportunities for client engagement. ➤ Distilled complex data and concepts into pithy, memorable, polished presentations to deliver MR insights.Rescued a previously troubled relationship with a major pharma client, driving engagement from $0 to $750K in 6 months.➤ Transformed the relationship by earning the client’s trust, developing an understanding of their needs, demonstrating a wide-ranging expertise in market research, promising to deliver and following through. ➤ Managed all aspects of the sales process including prospecting, qualifying, meeting, negotiating and closing projects; established relationships in person and by phone that propelled opportunities from introduction to close.

Doylestown, Pa

Promoted 3x in 3 years to attain the newly created role of Director of Client Services with a global market research agency. Established and enriched vibrant relationships with highly valued clients. Managed a 8-member team to improve client service and project delivery.Consistently delivered $2M in incremental revenue per year by increasing client engagement. ––––––––––––––––––––––––Foundational experience in market research and more with Brodeur Worldwide (public relations and market research), Blue Cross Blue Shield of NC (market research) and Bardsley & Neidhart (market research).

Doylestown, Pa

––––––––––––––––––––––––Foundational experience in business development and market research with Brodeur Worldwide, Blue Cross Blue Shield of NC and more.

Education record

Bachelor Of Science - Bs, Marketing

Activities and Societies: Minor in Psychology

Education record