Nicole Mcmahon Email and Phone Number

Manage the University’s day-to-day marketing copy and content including but not limited to creating and directing website copy, media relations, publications, advertising, marketing materials, and collateral, and social media content. Ensure that the University’s marketing content is consistent, adheres to brand standards, and supports the University’s strategic goals. Manage the social media coordinator and copywriter, as well as the University’s interns and freelance writers.

Implement and evaluate the annual communications strategy, messaging and communications tools needed to communicate Liberty’s mission, manage its brand and reputation, and build its image. Develop content and direct execution to provide consistent, targeted and impactful messages across all of Liberty. Build partnerships and collaborate with leadership across all of Liberty to better develop, coordinate, direct and facilitate strategic communications designed to meet business goals and to identify cross-marketing opportunities.Manage the production of publications, including Liberty’s blog, At Liberty newsmagazine, The Servant, annual report, brochures, marketing material, and newsletters.Oversee the development, distribution, and maintenance of all print and electronic media, including e-newsletters, email marketing/fundraising, videos, Liberty’s websites, and all social media platforms.Conduct interviews with staff, clients, residents, families, and donors to develop content.Review analytical data and metrics, providing ongoing reports to leadership. Ensure that digital content is optimized for search engines. Design and implement campaigns to target specific audiences, advertise new communities, products, programs or services, or to promote a large event, milestone (i.e. anniversaries) or fundraising effort.Manage media relations to ensure positive media opportunities. Includes: • writing press releases and editorials, • communicating with media to pitch stories or an activity, • vetting unsolicited media requests, and • developing relationships with media reps.Coordinate and organize with Executive Assistant to support the President and CEO by vetting opportunities, writing/editing specific communications (i.e. weekly messages, speeches, special correspondence, scripts), and assisting with production of events, presentations and videos.Coordinate and activate with leadership Crisis Communication Plan when necessary.

Develop and implement content marketing strategies to increase digital engagement and facilitate brand awareness for Liberty Lutheran’s family of services including five distinct senior living communities, two community outreach programs, and a senior community wellness centerProduce Liberty Lutheran’s blog: utilizes storytelling skills to write and publish blog posts using Wordpress CMS that engage new and existing customers for marketing and fundraising - visit blog.libertylutheran.org for reference Conduct interviews with internal and external stakeholders including residents, families, clients, and staff to create content that highlights Liberty’s mission to uplift the well-being of older adultsCreate editorial calendar and ensure proper meeting of deadlinesAnalyze digital content performance using Google Analytics to inform future marketing and fundraising strategiesPresent digital content performance and analytics to executives throughout Liberty Lutheran’s family of servicesOptimize content for search engines (SEO) and perform keyword research using Google Search Console Create engaging copy for social media posts and email campaignsCollaborate with graphic designer to develop cohesive and engaging messaging for digital and traditional marketing collateral including billboards, brochures, flyers, and moreCollaborate with photographers and videographers to execute photoshoots and video shoots for marketing and fundraising Serve as contributing editor for Liberty Lutheran’s quarterly magazine, At Liberty: write and edit lifestyle articles featuring residents from senior living communities and community outreach programsCreate appeal fundraising letters for the Liberty Lutheran family of services to motivate giving from donorsDevelop strategies to acquire new donors and retain existing donors

• Create easy-to-read, persuasive copy to promote the sale of various products and services for B2B and B2C clients• Develop clear and creative marketing strategy for clients in collaboration with other members of marketing and advertising team • Maintain brand voice for a variety of clients and industries• Create long-form and short-form content: blog posts, case studies, FAQs, product descriptions, etc. • Optimize client’s digital content for search engines (SEO)• Conduct client interviews when necessary to understand client’s brand and vision • Revise and edit copy to meet client’s specific needs • Collaborate with other members of the marketing team including client services, sales, and advertising

Producer Responsibilities• Produces traffic-generating content online: As of April 2017 produced over 5,000 articles that obtained 14.2 million page views• Formats content in Wordpress- Advanced skills • Proofreads contributing writers’ content for grammar and spelling• Receives, reviews, and accepts/rejects content submissions from contributing writers to ensure only articles that align with the brand are published • Develops and maintains relationships with contributing writers in timely, professional manner• Creates traffic generating headlines on written and produced articles• Manages social media for two Facebook pages that have a combined following of over 520k• Chooses images for articles- Familiar with licensing and copyright laws for online editorial images• Syndicates content from various online publications• Creates book compilations for Thought Catalog Books which can be purchased through Amazon and iBooksWriter Responsibilities• Writes traffic-generating content: As of April 2017 has written 420 articles that obtained 10.3 million page views• Writes sponsored content for eBay, Discover, UGG, Sky Vodka, Tito’s Handmade Vodka, Hulu The Handmaid’s Taleo Learns and understands sponsored content’s brand mission to communicate their tone and vision through written copyBooks available at Amazon.com• Single Spaced• This Is Why I’m Guarded

Write online content including blogs, e-books, and social media to develop a creative inbound marketing strategy that gets businesses attention, leads and most important...clients!

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