Nicole Mortimer Email & Phone Number

Nicole Mortimer is a Product & Go-to-Market Strategy at Google. She possess expertise in social media, copy editing, editing, non profits, social entrepreneurship and 6 more skills.

Listed skills include Social Media, Copy Editing, Editing, Non Profits, and 7 others.

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  Global Product Lead - Online-To-Offline, Retail Media & Lead Generation

  Google

  May 2018 - Present - San Francisco Bay Area

  Serve as the lead between Google products and business teams by driving product and commercial strategy for Google Ads through translating global market needs into meaningful product solutions that drive business results for our customers, publishers and users.Lead product strategy, product marketing, target segmentation and holistic go-to-market for rapidly changing product, regulatory environments and ever evolving customer needs. Growing multiple ad revenue streams by $XB+.Online to Offline: Helped retailers better understand the real world impact of their digital marketing campaigns by leading the product and go-to-market strategy of online-to-offline ad formats and measurement solutions across Search, Display, YouTube, & Google Maps.Retail Media: Drive product and go-to-market strategy for emerging Retail Media solution to enable retailers and brands to easily run co-funded campaigns and understand the impact. Advised retailers and brands on retail media and the best way to drive impact.Lead Generation: Lead the product and activation strategy for new AI-powered Google Ads campaigns. Drove product roadmap and launches in coordination with product and business leadership to ensure campaigns drove performance specifically for advertisers with Lead Generation goals.