- Effective stock planning for multi-brands to support online business rapid growth with deep understanding of brand opportunity differentiation from Retail.- Establish new S&OP to ensure stock building on track for new launches, clearance, animations, big sales events and JD warehouse project.- Can-do attitude with result-driven professional skills over 13 years of hands-on working experience in Cosmetics and Fashion industry.

Responsible for Sephora brand Skincare and Bath category business- optimize portfolio to support newness growth by work closely with France and local development team- maximize existing cash cow SKUs by reasonable forecast and animation to secure business growth- 360 degree activation plan for key new brands launch and cash cow products- communicate with suppliers to work out brand assets from offline to online

- Define annual strategy to grow category business (30%+ share of total Avon China)- 360 degree activation plan to support key new launch to achieve the given target- Continuous brand building for key inline products through Brochure, digital and e-Commerce platform to enhance brand awareness- Work closely with Regional team to define the annual innovation calendar based on external market and consumer insight study- Work closely with e-Commerce team to launch exclusive new on B2C top platforms to drive penetration by leveraging high traffic during big online events- Create more attention from Medias through gala event and WeChat H5 activity to enhance Little Black Dress leading Fragrance brand image- Gain the field attention through creating unique product story and leveraging global resources

- Work closely with Headquarter to develop and execute marketing activity within brand guidelines.- Work closely with Sales, Product and Trade marketing team to implement the brand strategies in terms of distribution, pricing, visual merchandising and in-store activity. - Be the key stake holder of all business elements of all license brands (responsible for all license brands from June,2012 to Jan.2013 and then focus on Giorgio Armani, Emporio Armani, Burberry, Coach and Versace).

Responsible for 2 categories(Fragrance & Hair Care) which occupied 20% sales of total company. Delivering branding/commercial/creative strategy and portfolio optimization with deep marketing insights. Ensure key activity success through integrated planning and flawless execution. Strong self-motivation and ownership for the category job. Key Achievements:- Achieved Avon Fragrance category growth by 12% (2009-2011 CAGR), with business size of Avon Fragrance expanded from 6% to 14% of total Avon China. - Achieved Avon Hair care category Mass brand growth from 35% to 45% of total Avon HC business.Key Accountabilities:- Brand strategy: Define the brand strategy of Hair care& Fragrance category in China market; find out the opportunity for brand development; Set up brand objective including growth, market share, penetration. - New product launch: Setup the Innovation plan to optimize product portfolio and support the new products’ growth. Define opportunity products by understanding the consumers, market, and competitors. Lead the cross functional team to ensure the new product on time delivery from idea to launch.- 360°commercialized activation: Work out comprehensive and efficient activation plan for marketing/sales synergy within approved budget- Promotion: initiate merchandising plan with well-structured product mix to create energy for each campaign(monthly)- Creative and Communication: brief design direction and educational topic to cross function for consistent brand building and drive more energy for Avon Brochure(‘store’)- Market research: understand demand/purchasing behaviour of the target consumers and find out growth opportunity via Market Research- Competitor tracking and analysis - Inventory controlSpecialties1/ Brand strategy and Market development 2/ Messaging and communication plan 3/ Creative delivery 4/ Product innovation 5/ Business model and brand health 6/ Portfolio Management

Responsible for all Beauty columns topic and design, work closely with cosmetic brands.

Responsible for all Beauty and fashion column topic and design.