1.Built and led a high-performance media team, overseeing media planning, KOL marketing, performance media, and e-commerce media initiatives, achieving a 300% growth in business revenue.2.Spearheaded comprehensive media strategies and innovative campaign management, significantly improving media efficiency and ROI.3.As Sales Business Head for e-commerce platforms, navigated challenging market conditions, stabilized market share, and reduced variable costs by over 50% through strategic media planning and operational optimization.4.Explored international business opportunities with Amazon-focused research, enhancing product selection, sales strategy, and brand growth since Mar 2024.

Led a team of 14 experts to deliver search/performance strategies and execute campaigns for key accounts in Beauty, Luxury, and Automobile industries, driving media efficiency and enhancing client satisfaction.

Developed customer acquisition channels from scratch, achieving user growth and business model validation through online marketing, corporate purchases, and campus promotions.

Designed and executed comprehensive digital marketing campaigns tailored to the local market. Boosted regional online sales and ROI by over 150% through strategic media optimization.

Optimized SEM strategies for major clients such as Ctrip, enhancing traffic acquisition effectiveness and efficiency.Provided data-driven insights and recommendations that improved client performance.

 Audit Support: Analyzed and tested the effectiveness of control design and operation and gave out management suggestion. System Functional Design: Linked requirement from clients with industry benchmark, system logic, and compliance needs and designed the key function of a system.

1.Actively participated in the whole process of 2 consulting project ( 1 in Market Research and 1 in Management Consulting) 2.Actively figured out various ways to estimate the market size, market growth and identified distribution channels to cope with the lack of information in lifting accessories industry.3.Being outstanding in defining and analyzing the key issue in the management consulting project.

1.Hedged against audit risk by analyzing the reasonableness of flux and performing tests of detail.2.Formed a system to test the sufficiency of the audit work done by previous auditor for an IPO project team.

1.Conducted 2009 Ideal Employer research in SHUFE exceeding the target of 30%. Awarded with “Prize for Efficiency”, “Prize for Successful Activity” and “Best Ambassador of 2009”.2.Took charge of the translation of 69 Ideal Employer ™ research reports.