Nicole (Soskin) Rajack Email & Phone Number

Charlotte, North Carolina, United States

• Serve as direct supervisor to small team (3-4) of Marketing Coordinators, managing project priority and completion, point of escalation with franchisees, learning and development opportunities, and other managerial.
• In absence of a Vice President of Marketing, provide general oversight of the Marketing Organization (7-8 people), it's goals for the brand and all 550+ Franchisees, and serve as primary point of contact for the team.
• Maintain $40 Million annual marketing budget at both the national and local/franchisee levels, including monthly tracking of income and expenses with Accounting and strategy shift impacts with Financial Planning &.
• Assess overall brand strategy success based on regular evaluation of standard Key Performance Indicators and worked with other marketing managers to shift strategy/direct budget to succeeding tactics as needed
• In conjunction with the brand's external Media Agency, develop and implement all traditional media plans and creative trafficking (radio, TV, out-of-home) across 140 North American DMAs (US and Canada)
• Present status on Key Performance Indicators at monthly internal Business Reviews and semi-annually at Franchisee meetings alongside other brand/marketing Leadership Team members

Charlotte, North Carolina Area

• Oversee all aspects of the SponsorshipEdge suite of services including Venue, Market and Revenue Reports, Rate Card Analysis and Sales Advisory services among others
• Delegate and manage assisting team (research, subject matter experts, marketing) on all SponsorshipEdge service delivery and serves as lead point of communication with key client decision makers throughout all stages.
• Implement and direct internal project management systems to maximize team efficiency and output across multiple clients and projects
• Develop client strategy, activation and fulfillment plans for brand clients as needed and manage the maintenance of all reports by assisting team members
• Serve as point of new business and sales support to the President and Senior Vice Presidents
• Manage day to day relationship with brand clients via phone, email and in-person communication over the term of the contract/project as well as on-going communication where necessary

Greater Philadelphia Area

• Manage day to day relationship with brand and property clients via phone, email and in-person communication over the term of the contract/project as well as on-going communication where necessary
• Initiate SponsorshipEdge sales process by building venue relationships, executing contracts, scheduling appointments, completing on-boarding procedures, leading site visits and gathering the information necessary to.
• Execute the SponsorshipEdge suite of services including Venue, Market and Revenue Reports, Rate Card Analysis and Sales Advisory services among others
• Work with the Senior Vice President of Brand Strategy and Account Management to develop client strategy, activation and fulfillment plans for brand clients as needed

Philadelphia, Pennsylvania

Asset Management – plan and execute six to seven figure marketing partnerships including American Airlines, Axalta Coating Systems, Toyota and Gatorade. Manage Training Camp executions for all Philadelphia Eagles partners including signage placement, events and partner activations.Sponsor Activation – idea cultivation, execution and growth connecting.

Philadelphia, Pennsylvania

• Organize and track contractual and non-contractual sponsor elements such as away game tickets, signage, digital and TV programming
• Participate in the development of and execute various partner promotions and sweepstakes
• Plan partner events – from the brainstorming and walk thru to operations, including cost tracking, working with outside vendors, operations/set-up, design and décor, schedule management and recapping
• Booking and supervising player, alumni, and or entertainment (i.e. cheerleaders, mascot) appearances
• Route sponsorship elements through the appropriate internal and external channels of approval
• Game day responsibilities including sideline pass distribution, in game promotion execution and assisting in the execution of overall gameday production

Winston Salem, North Carolina

• Work cross-functionally with other internal departments and communicate with over 15 national partners, agencies and properties to coordinate activation and marketing initiatives in line with contract requirements
• Generate weekly reports of key metrics for social media and other digital campaign effectiveness to engage fans
• Produce end of season proof of performance materials for partners and agencies to recap activation success

Winston Salem, North Carolina

• Manage database of 22,000 inventory items across over 80 properties to determine price, specifications and status
• Create tracking documents for activation fulfillment of radio, television, print, and signage inventory
• Attended 3 day Service Combine for education on sponsorship best practices and new opportunities

Bradenton, Florida

• Responsible for building new relationships with trainers seeking certification and maintaining relationship for continuing education with current trainers of the program
• Created and maintained marketing database with over 3,000 unique contacts
• Designed new social media plan for company’s rebranding
• Assisted in planning and execution of 4 day training symposium for 75 new certified trainers

Greater Philadelphia Area

• Coordinated a successful golf outing and auction raising funds of nearly $15,000
• Headed the marketing efforts of all Coalition events and fundraisers in 2 states

Collegeville, Pennsylvania

• Created and instituted a new training module for over 100 tutors in 3 states
• Arranged conference calls and meetings to effectively communicate with Foundation leaders and other tutors

Quakertown, PA

• Created and instituted a database for electronic copies of all documents previously in paper form
• Researched and organized case law to assist in the drafting of necessary documents or defense in a pending case
• Drafted all wills, estate forms, complaints to the court, and other legal documents