Nicole Rodriguez is the President/CEO of Rodriguez Public Relations. Nicole's prowess lies in her ability to deftly navigate through challenging situations and communicate effectively with the media, ensuring her clients' interests are safeguarded and their reputations remain pristine.With a rich journalistic background spanning over a decade, Nicole has an insider's understanding of the media industry. This allows her to craft compelling narratives that strike a chord with both reporters and the public. She is adept at leveraging positive press opportunities to amplify her clients' image and create a lasting, positive impact.In the high-stakes world of crisis management, Nicole, who founded RPR in 2023, is a formidable force. She has successfully steered government officials through near-catastrophic crises, helping them circumvent potential PR disasters and emerge stronger and more resilient. Her strategic insight and swift decision-making have solidified her reputation as a trusted advisor in times of crisis.Nicole's unwavering dedication to her clients is the cornerstone of her work. She consistently goes the extra mile to ensure their goals are not just met, but surpassed. Her passion for public relations and her steadfast commitment to delivering exceptional results have made her a highly sought-after professional in the industry.In a world where public perception can be the deciding factor between success and failure, Nicole Rodriguez Terrell is the trusted ally for those navigating the complex terrain of media and public relations. Her vast experience, strategic acumen and relentless dedication make her an invaluable asset to any client seeking to build a positive and influential reputation. A graduate of Florida International University with a Bachelor of Science degree in Communications, Nicole has served as a Public Information Officer for the City of Riviera Beach, Riviera Beach Police Department and The Department of Health in St. Lucie County. She has bylines in The Washington Post, USA TODAY, Newsweek, Sarasota Herald-Tribune, Treasure Coast Newspapers and more.Nicole also holds certifications in Leadership: Foundational Principles and Digital Marketing Strategy from Harvard University and The University of Edinburgh, respectively.
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Chief Executive OfficerRodriguez Public Relations Jul 2023 - PresentWest Palm Beach, Florida, United StatesRodriguez Public Relations excels in improving the image of its clients through strategic communication techniques and top-notch crisis management skills. With RPR, it’s handled.www.rodriguezpublicrelations.com -
Public Information OfficerCity Of Riviera Beach Sep 2021 - Feb 2023Communicated weekly COVID-19 updates on community conference calls during the resurgence of the pandemic. Ran the City’s emergency alert system, CODERED and educated the public about the alert system at City and Council events. Created the City’s first Communications Policy. Managed City social media platforms and managed Police social media accounts. Served as Police and City Public Information Officer. Fielded media calls at all hours. Wrote press releases for City, Police and Fire Rescue news, initiatives and important projects to successfully garner positive news coverage. Composed the City’s bi-weekly “The Blue Heron” newsletter. Created content for the newsletter and City’s website. Highlighted community honors and the passing of projects that are part of the City’s “Reimagine Riviera Beach” initiative to rebuild antiquated facilities. Some of those highlights included the selection of a firm to construct the new wastewater treatment plant, solicitation for a design build firm for the new City Hall Complex and construction of the highly anticipated Fire Station 88. Performed damage control on negative news stories including the arrest and release of a councilman for alleged domestic violence and the consequential resignation of the Police Chief who handled the case. Worked intimately with the new Interim Police Chief immediately following the shakeup by publicizing aggressive firearm seizures and arrests, which changed the narrative of the Police Chief’s departure. Cultivated relationships with the press to build trust and minimize detrimental news stories about the City. Assisted City Council, Department Heads and the City Manager in writing press releases and speeches. Coordinated and created all City messaging about evacuations, facility closures and storm preparation ahead of Hurricane Nicole. Received praise by the community and colleagues for revamping the nearly nonexistent communications division into a well-oiled machine that kept the public informed.
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Public Information OfficerFlorida Department Of Health In St. Lucie County Mar 2021 - Jul 2021Fielded media inquiries, fostered relationships with the press, government officials and community partners to promote health department programs and COVID-19 vaccination efforts. Coordinated numerous COVID-19 vaccine events in the community, which garnered media coverage and helped inoculate more than 55 percent of St. Lucie County residents. Designed flyers for community partners to publicize partnership vaccine events, created new literature promoting the department’s clinic — which saw a significant drop in clients due to the pandemic. Spearheaded a COVID-19 vaccine educational campaign by creating COVID-19 educational “Myth Buster” flyers that were disseminated locally and statewide by other county health departments. Traveled to county businesses each day to conduct vaccine education and place myth buster flyers in their establishments. Helped produce alongside Comet Media and St. Lucie County public service announcements about the COVID-19 vaccine titled, #ArmAgainstCOVID, which ran on billboards,TV, radio and recoverstlucie.org. Conducted TV and print interviews on behalf of the health department, drafted press releases, held a press conference on the status of vaccinations in the county and appeared on radio and television programs to encourage vaccination by debunking internet conspiracy theories about the vaccine with proven facts from health experts and scientists. Received FEMA disaster training.
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Freelance WriterSelf-Employed Mar 2020 - Mar 2021Reported on national legal issues for The Legal Examiner and covered Port St. Lucie government, Martin County government, schools, crime and breaking news for Knowhere News.
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Senior ReporterVero Beach 32963 Media May 2019 - Mar 2020Covered Indian River County and the City of Vero Beach, including both jurisdiction’s responses to Hurricane Dorian and COVID-19 for Vero Beach 32963, a weekly publication based on the barrier island. Conducted a two-part investigation into adult arcades, exposing several arcades operating illegal gambling fronts. Broke the story of a local woman who turned in her brother, an ISIS sympathizer, to the Federal Bureau of Investigation for making threats to carry out acts of terror locally. Covered his subsequent case in federal court. Unearthed in a U.S. Department of Housing and Urban Development report to Congress that Indian River County had the highest unsheltered homeless population for a suburban area in the country. Focused most coverage on island news, including tourism, parking problems, beach renourishment projects and actions taken by the state to make deadly and dangerous intersections safer. -
Government ReporterSarasota Herald Tribune Feb 2018 - May 2019Covered the City of Sarasota and Sarasota County, routinely juggling coverage of weekly meetings for both jurisdictions. Unearthed that the Sarasota city manager was using his personal email to conduct city business for six years, potentially breaking state Sunshine Law and resulting in a lawsuit by the ACLU of Florida president. Covered the state’s historic recount in Sarasota County of U.S. senator, governor and agriculture commissioner races.Wrote about a local resident and former NFL cheerleader who accused the New Orleans Saints and the NFL of gender discrimination, detailing the dark side of being a woman working in the league. Exposed what child welfare experts say amounts to wrongdoing and a conflict of interest in the first story in a continuing investigation into a local contractor for the Department of Children and Families, which placed a child with an employee instead of contacting family, leading to a bitter custody battle. The story also exposed DCF’s murky regulations of its contractors and subcontractors that put children in traumatizing ordeals that drag out in secretive court proceedings.
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Political ReporterNewsweek Oct 2017 - Jan 2018New York, New York, United StatesCovered the Trump Administration and immigration from New York City.Wrote about wasteful spending by FEMA, reported on security failures by federal immigration authorities and covered President Donald Trump’s immigration policies and their effect on the country. -
Watchdog ReporterScripps Treasure Coast Newspapers Jun 2014 - Oct 2017Government watchdog reporter covering Florida’s 7th largest city, Port St. Lucie. Conducted an investigation into the city’s public records procedures, revealing a large lag time to fulfill even simple requests.The investigation prompted Port St. Lucie to overhaul its records system and fire its city attorney for poor performance and the botched handling of requests.The investigation was recognized and featured in a story by the Columbia Journalism Review. Covered the Orlando Pulse nightclub shooting from Fort Pierce, where the shooter, Omar Mateen lived. Appeared on CNN’s The Situation Room with Wolf Blitzer to share details about an exclusive on Mateen. Uncovered a communication breakdown between the U.S. Department of Veterans Affairs and states regarding design requirements for veterans nursing homes that has jeopardized at least one planned nursing home in Florida alone. Held government officials accountable in analysis pieces for their hasty financial decisions during the Great Recession that put the city in close to $1 billion in debt. Covered City Council meetings, digging deeper into agenda items to create enterprise and investigative stories, presidential visits to the South Florida, breaking news and wrote stories on property values, roads, growth and development. Shot and produced video to accompany most stories. -
Freelance WriterThe Washington Post May 2014 - Jun 2014Covered news of the first known American suicide bomber in the Syrian civil war. Moner Mohammad Abu Salha lived in Vero Beach and occasionally worshipped at the same Fort Pierce mosque as the Pulse nightclub shooter. -
Staff WriterYour Voice News & Views Oct 2012 - Jun 2014Pitched and reported an average of six stories per week for a weekly newspaper in St. Lucie and Martin counties. Coverage as St. Lucie County’s chief reporter included breaking news, local government, crime, politics and general news. Past stories include police officer murder case, the controversial 2012 District 18 congressional race between Allen West and Patrick Murphy, Digital Domain bankruptcy, dengue fever outbreak in Martin County and the Indian River Lagoon environmental crisis. Covered a congressional hearing on the lagoon in Washington, D.C attended by more than 20 members of Congress.Was recognized in November 2013 issue of “Stuart Magazine” as one of the top 10 most influential journalists on the Treasure Coast.
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Freelance WriterSelf-Employed Oct 2009 - Oct 2012Pitched and reported for Scripps Treasure Coast Newspapers, a 100,000-circulation daily in South Florida. Averaged approximately five stories per week, functioning at the capacity of a staff reporter. Broke news of Casey Anthony sighting in St. Lucie County and spearheaded the paper’s coverage. Past stories include hundreds of local pieces on a diverse range of news from breaking to features.Also freelanced forThe New Times Broward-Palm Beach’s calendar section, previewing events ranging from film premieres to music venues.
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Election Night ReporterThe Associated Press Jan 2010 - Jan 2012One of 5,000 reporters who called in up-to-the-minute federal, state and local race results to Associated Press data centers across the nation. -
Staff WriterNew Times Broward Palm Beach Oct 2009 - Dec 2009Averaged 10 stories a week blogging for The New Times Broward-Palm Beach’s The Juice. Rapidly wrote a range of stories from general interest to breaking news with a very tight daily deadline. Researched, reported, copy edited and conducted interviews with sources.
Nicole Rodriguez Education Details
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Graduated Cum Laude, 2009 -
Organizational Leadership -
Communication And Media Studies -
Digital Marketing
Frequently Asked Questions about Nicole Rodriguez
What company does Nicole Rodriguez work for?
Nicole Rodriguez works for Rodriguez Public Relations
What is Nicole Rodriguez's role at the current company?
Nicole Rodriguez's current role is Rodriguez Public Relations.
What schools did Nicole Rodriguez attend?
Nicole Rodriguez attended Florida International University, Harvard University, St. John's University, The University Of Edinburgh.
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