Provide day-to-day operational leadership and management that aligns with the objectives and core values of Shaping America’s Plate, Inc. Responsible for: ★ Building and managing the Shaping America's Plate brand and platform through copywriting, editing, photography, and videography, including consistent social media posts, recipe and wellness blogs, and producing episodes of “The Pam Smith Flavor Show” on Instagram.★ Overseeing facility processes and company procedures. ★ Start to finish management of P.S. Flavor!™ Spice Blends, including product design, production, and digital marketing.★ Travel and conference coordination and point-person for speaking events.★ Client relations with customers, show guests and business partners.★ Invoicing, taxes, and accounting.★ Web design revitalization, implementation and maintenance for shapingamericasplate.com, pamsmith.com, and psflavor.com.★ Product development and production.★ Hiring and managing of staff and contractors.★ Alternate host and presenter for Pam Smith.

As the VP of Sales & Marketing for Booky Call, I identify and implement sales, marketing, and social media objectives and strategies in order to link readers, authors and publishers together in one space, creating an effective and innovative way to promote and discover new books. My days are spent:★ Working with the Booky Call executive team to further the growth of users, customers, and overall revenue through social media, digital marketing, relationship development, discovery calls, and content creator partnerships★ Monitoring, tracking and reporting analytics for three social media platforms, more than 3000 books, and 250 authors and publishers★ Overseeing all social media posts and engagement, ensuring brand voice★ Finding and partnering with key content creators; guiding ideas and process★ Gathering sponsored and user generated content and repurposing on owned channels★ Designing on-brand posts/videos and compelling advertisements ★ Publishing and sharing weekly articles on Medium.com and creating copy for daily app push notifications★ Working with mobile developers to consistently improve user experience

As the Creative Content Director for Booky Call, my world was all about creative communication. In my time in this role, I:★ Edited and proofed more than 850 dating profiles for books★ Hired, trained, and managed nine freelance writers and editors★ Was the point of contact for Creative Team of more than 20 freelancers, located in three countries and 15 states★ Developed social media strategy and brand voice for Booky Call and mascot Boo, created post templates, and scheduled all posts and stories★ Handled all social media engagement on all platforms ★ Worked with executive team on app development and launch (September 30, 2021), as well as company processes and best practices

Responsibilities include:★ Business concept and brand management for Culinary Nutritionist Pamela Smith, R.D. and her product brand, “P.S. Flavor!™: Wholesome Blends by Pam Smith”; including relationship and network building, supply procurement, blending, and output of all product and information, growth of concept into the marketplace, and overall look, design, and content for promotional materials, social media, and website.★ Daily schedule and conference coordination; communication and relationship liaison for media and clients.★ Monthly billing and client invoicing for contract work and reimbursements using QuickBooks Online.★ Editor for Pam Smith’s Living Well e-newsletter; including building the newsletter, editing the content and graphics, managing the database, and quarterly online mailings to over 5,000 readers.★ Design development, implementation, and maintenance of www.pamsmith.com and associated online shopping cart. ★ Interviewing, training, and working alongside Nutrition and Administrative intern.

Responsibilities included... Carrying out the duties and tasks assigned by the President or the Founding Principal, using professional experience and intellectual character to make decisions involved in handling executive administrative functions, which included regular project set-up, professional invoicing, reporting and customer relations.

Responsibilities included... ★ Administrating and providing management for the Florida Hospital College Bachelors of Science in Radiologic Sciences degree program – the second largest distance learning degree program offered by Compass Knowledge Group.★ Identifying inefficiencies in the program and working with the On-site Director to implement effective resolutions and improvements.★ Tracking enrollment metrics, program expenses and faculty payments and overseeing program invoicing.★ Training new Enrollment Advisors and Marketing Managers on the degree program.★ Facilitating weekly cross-functional team meetings to assess marketing initiatives, enrollment numbers, retention, and critical numbers.★ Working with the Marketing Department to create materials and promote both Compass Knowledge Group and the Florida Hospital College degree programs at local tradeshows and educational conferences.