Nicole Mazzella Email & Phone Number

Westbury, New York, United States

• Develop and execute a comprehensive marketing strategy to drive business growth and achieve the company's mortgage lending objectives.• Conduct market research to identify trends, consumer preferences, and competitive insights, which can inform marketing strategies.• Maintain and enhance the company's brand identity, ensuring that it aligns with the organization's mission and values.• Plan and oversee marketing campaigns for mortgage products, including digital marketing, traditional advertising, and content marketing efforts.• Supervise Digital Marketing Manager and Creative Manage while overseeing the development and execution of all digital and print design and collateral as well as online marketing initiatives, such as SEO, SEM, email marketing, and social media advertising, to generate leads and increase brand visibility.• Work closely with the sales team, mortgage loan officers, and other departments to align marketing efforts with the company's overall objectives.• Ensure the creation of high-quality, engaging content that educates potential borrowers about mortgage options, industry trends, and financial planning.• Stay up-to-date with mortgage industry regulations and ensure all marketing materials and practices adhere to legal and ethical standards.• Utilize data and analytics tools to measure the effectiveness of marketing campaigns, making data-driven decisions for continuous improvement.• Implement and manage CRM systems to track and nurture leads, as well as maintain relationships with past borrowers.• Identify and cultivate partnerships with real estate agents, builders, and other professionals to generate referrals and expand the customer base.

Central New Jersey

• Create custom event stationary and signage including wedding invitations, special event invitations, welcome signs, seating charts, table numbers, menus and more• Design custom collateral for special events and small businesses: brochures, flyers, advertisements, logos, emails, posters, signage and more• Ensure client satisfaction through timely completion of projects with a structured communication system

Toms River, Nj

• Oversee activities of 8+ branch Marketing Coordinators and provide guidance and approvals• On-board all new loan officers and setup marketing accounts as well as schedule one-on-one training• Manage company vendor platforms (including CRM, client retention system, sales funnels, website maintenance, online reputation tools and more!) and maintain communication with account representatives• Prepare detailed work breakdown for projects across multiple branches to ensure a smooth process to achieve project completion• Coordinate day-to-day activities that lead to the completion of projects and tasks• Create and deliver marketing material for loan officers and their real estate partners• Assist Marketing Director with implementation and tasks related to long-term projects• Work with Digital Marketing Coordinators to create and deliver video and social media content

Toms River, Nj

• Designs and develops marketing materials for internal and outside real estate relationships including but not limited to flyers, postcards, brochures, advertisements, emails, newsletters, and social media content• Assists with company events – printing and preparation of marketing materials, and setting up at the venue• Collaborates with Marketing Director and work together on implementing new marketing strategies for the company and its Sales Team• Assists with managing social media accounts, data entry, and email marketing

Wall, Nj

• Coordinates direct mail initiatives & Public Relations programs• Participates in community organizations, assists in managing the creation of employee and community press releases to be published• Creates marketing lists, updates statistical reports, and email addresses• Develops statement messages, on hold messages, and internal marketing bulletins• Coordinates email notifications and event invitations to members via email marketing program • Coordinates special promotional events and monthly seminars• Works with other departments regarding product development• Recognizes marketing opportunities by watching internal and industry trends• Assists AVP of Marketing with managing other members of the Marketing Department and their work• Works with marketing agency to help develop and edit marketing collateral pieces• Manages social media channels and messaging• Assists AVP of Marketing in coordinating promotions and contests – and supporting marketing materials• Works with the AVP of Marketing to develop an annual Social Media Marketing Plan and Budget• Designs marketing materials to be used for both online and traditional forms of advertising when needed• Collaborates on future financial education programs and resources for members and potential members

Wall, Nj

• Serve as a liaison to outside organizations and reach the Monmouth and Ocean County community regarding the Credit Union's initiative• Write, edit, design, and manage website, e-mails, blog, newsletters, magazine, press releases and social media content• Develop and design mobile and web applications• Design marketing and promotional materials using Adobe CS5• Record and edit educational and promotional videos from seminars and events• Contact local media outlets to send press releases and event alerts• Inform and educate members and staff on promotions, events, products, and services• Develop and coordinate promotional events and informational seminars• Work closely with other departments regarding product development• Manage and supervise internal portal for all employees• Maintain and manage First Scoop Blog monthly schedule• Utilize Touché Analyzer to conduct research, pull reports and manage campaigns for the CU

West Long Branch, Nj

• Attended PRSA National Conference in Orlando, Florida in Oct. 2011• Delegated responsibilities for external client campaigns and projects in conjunction with President• Explored possible clients for firm• Acted as point person between client and firm• Organized sponsorship opportunities• Wrote articles for the monthly newsletter

Millstone Twp., Nj

• Crafting media advisories and press releases• Monitor trends in fashion, entertainment and celebrity lifestyle to market client's brands• Gathering editorial pulls & requests for consumer magazines/stylists/bloggers• Managing social media sites and marketing materials• Pitch writing for client products and services• Compiling CisionPoint media lists for outreach and coverage• Responsible for managing and tracking inventory

Eatontown, Nj

• Writing and formatting proposal decks for prospective clients• Social media development and design• Creating branding materials for presentations/meetings• Pitching to various media outlets for outreach and coverage• Compiling media placements for clients• Web Design and E-mail Marketing for internal usage• Writing press releases and case studies• Layout and Design on numerous projects • Campaign optimization/execution• Compiling and organizing media lists • Filing and maintaining press books

Minor, Information Technology

Activities and Societies: Public Relations Student Society of America (PRSSA), Shadow PR, and the Study Abroad Program

Bachelor Of Art, Public Relations/Journalism

Activities and Societies: PRSSA and Study Abroad Program

Art Appreciation & Culinary Arts