Nicole W. Email & Phone Number

Austin, Texas, US

London, GB

Responsible for managing client relationship of B2B/consumer clients while identifying areas of opportunity growth for both agency and client.- Worked cross functionally with integrated planning, programmatic, search, social and analytics teams to ensure quarterly and annual client goals were achieved.- Responsible for identifying for YoY strategy and.

London, GB

Managed a team of up to forty-seven paid social experts across US to manage B2B Tech clients globally on LinkedIn, Twitter, Facebook, Pinterest, TikTok and Reddit.- Built the team from the ground up establishing social process and profitability for client accounts- Managed global client spends of over $100M to achieve YOY growth targets and tactics for.

London, GB

Managed Paid Social team and accounts for San Francisco and West Coast Clients.- Created Social Media Strategy across social media platforms integrating both Merkle and third party tech stacks.- Managed Platform relationships and growth opportunites- Created paid social eduction framework for the US team

Detroit, MI, US

Managed paid search team for Kaiser Permanente across all LOBs for the organization. Led team of 6 people through a period of transition keeping business running smoothly and setting career growth goals. Migrated team to a pod structure in SF and LA while fostering relationships with LOB owners to grow business in 2019.

CA

Media Strategist specializing in consumer engagement and insights, channel management and analytics. Provides the experience and knowledge of a large agency in a focused consulting model for clients of all sizes. - Advanced strategy consultation- Channel management/setup - Audience research and segmentation- Campaign Analysis and analytics management/setup

London, GB

Worked with MD and Creative Directors to build out North American sales strategy.- Served as account strategist for CRM, Display and Influencer Marketing.- Helped create lead gen structure for digital management of channels and AI creative process management tool.- Led consumer insight strategy initiatives for eBay’s internal media group and channel.

New York, New York, US

Scaled email programs for Gap Inc. and Williams Sonoma Brands through the identification of top performing emotional and semantic content via machine learning.

New York, NY, US

Digital consultant to the Maxus intel team for global brands in the Australian/New Zealand market.Key functions:- Integration of app engagement, social experiential and digital out of home into GSK 2015 media plans- In-market consumer research to support client communications platforms- Client facing digital workshops- Facilitated roll out of internal.

London, London, GB

Served as North Asia strategy lead/project manager in developing strategy to drive brand awareness and acquisition through new and emerging technologies.- Developed user experiences which leverage touch-screen, augmented reality, NFC and Projection platforms to create deeper brand and retail engagement.- Project managed multi-platform app development.

Acquisition Program Strategy and Loyalty Program manager for Zecco Holdings. Management of external marketing channels (Display, Affiliate, PPC, SEO, Facebook & twitter campaigns) to drive efficiency and growth of quality accounts through integrated online strategy.

SEM/SEO program strategy planning consultant for major Korean/US Brands. Established PPC Execution Department in the iProspect Korea Office. Created fiscal year SEM/Social Media strategy for Global brands in the APAC/US regions. Managed /Implemented PPC initiatives for Auto, CPG and Tourism clients.

San Francisco, California, US

Online Media Program Manager and project manager for Integrated Bank Marketing Campaigns. Worked with Line of Business partners as well as agencies to grow PPC/SEO programs. Collaborated with internal Analytics team to measure and benchmark natural search performance and paid search marketing attribution.

New York, NY, US

Managed SEM campaigns for a portfolio of clients in the verticals of retail, consumer packaged goods, social media, online TV guide/viewing, and finance. Incorporated senior level marketing strategy into SEM programs. Built annual/quarterly and monthly projections. managed client programs to multiple performance benchmarks: ROI, Rev Share %, ROAS, CPO.