Nicole Buchanan Email and Phone Number
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With 15+ years of professional experience across agency, consulting, and client-side roles, I specialise in spatial design, branded experiences and strategy for retail and workplace environments. My work bridges the gap between the spaces we create and the user's experience, focusing on the intersection of digital interaction and physical reality.Having worked on three continents and lived in two, I am a highly adaptable professional with a deep understanding of the nuances of working across cultures, languages, global markets and brands. Most recently, I led retail strategy for the adidas global retail account at IMA Home, operating remotely from Amsterdam. In this role, I collaborated with creatives and account executives based in the United Kingdom and Germany, to develop global retail toolkits for adidas Performance and Originals. Strategic key projects also included playbooks on adidas' future of Seamless Retail and Membership in Retail. Notable projects include; Conceptualising a small business roadshow for Google Australia.Leading the spatial experience stream for Deloitte Digital's HQ studio in central London.Designing two award-winning flagship stores in Sydney and Melbourne, along with a scalable retail blueprint for over 400 stores for Telstra, Australia’s largest telecommunications brand.In 2020, I launched my own brand, mōi, where I combined my creative passions in photography, copywriting, product and brand design. Today, I continue building brand awareness and engagement with mōi through hosting private dining experiences for one of the northern hemisphere's fastest-growing digital platforms, & the Table.2024 has seen me focus on completing my Dutch culture and language exams. Successful completion of my inburgering has allowed me to fully integrate in the Netherlands and embrace my (second) home and the people of Amsterdam.I am a passionate and creatively versatile professional, driven to deliver the highest quality work, inspired by collaborating with people and brands dedicated to making positive changes for the planet and humanity.nicolebuchanan.org
Nbbo Design
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- nbbodesign.com
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Strategy, Spatial Design And Branded ExperiencesNbbo DesignAmsterdam, Nh, Nl
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Strategy, Spatial Design & Branded ExperiencesNbbo Design Feb 2020 - PresentAmsterdam, Netherlands And Melbourne, AustraliaAt NBBO Design, we specialise in creating transformative spatial and experiential design solutions for branded environments. Our expertise spans retail and workplace spatial design, connected retail and workplace experiences.We are passionate about bridging the gap between digital interaction and the sensory, human experience of physical spaces. Whether your project is large or small, we collaborate closely with our clients and end users to deliver impactful and innovative designs that drive positive, behavioural change and brand transformation. Let us help you create human-centered spaces that leave a lasting impression.Clients we have had the pleasure of working with include; Deloitte Digital. London, UKGoogle. Sydney, Australiaadidas. Herzogenaurach, GermanyLOT61. Amsterdam, NetherlandsArcus Infrastructure Partners. Amsterdam, NetherlandsWell lit. Leeds, UK
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MōiNbbo Ltd. Feb 2020 - Jul 2020Amsterdam, North Holland, NetherlandsIn collaboration with a diverse, global network of talented creative professionals, I photographed, cooked, tested, wrote, sketched, posted, documented, and developed over 150 recipes for mōi. We created mōi - A lifestyle brand, with the mission to connect people to the places they live, through food, mindful living and exploration. With beautiful food products, practical meal planning tools and collaborative workshops, we inspired people to make better food choices around their daily food rituals. Our vision was to help the world build more inclusive and economically sustainable communities by promoting and connecting people to local business through food.Creating the brand and business concept for mōi has been one of the most enriching, creative and personally rewarding experiences in my design career.@moi_ams
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Host & Creative Direction& The Table Jul 2023 - PresentAmsterdam, North Holland, NetherlandsAs a host and creative curator for & the Table, a fast growing women led digital platform, I specialise in creating intimate and unforgettable dining experiences through my own brand mōi, to connect women across the globe. Through the platform, I meticulously curate guest lists by selecting inspiring individuals from diverse backgrounds to engage in meaningful and authentic conversations around my table. Each dinner, hosted in the warmth and elegance of my private home, is crafted to foster connections, stimulate thought-provoking discussions, and celebrate the art of culinary excellence. Through my role, I harness the impact that spatial design can have on individuals, to bridge the gap between digital interaction and real-world connections, offering a unique environment where ideas and authentic relationships flourish. -
Design ConsultantHay Jul 2023 - Feb 2024Amsterdam, North Holland, Netherlands -
Retail StrategyIma-Home May 2021 - May 2023Amsterdam, North Holland, NetherlandsLeading Retail Strategy in Amsterdam for UK based agency IMA Home, I worked closely with creatives, account management and clients to set the stage, strategic direction and creative platform for adidas retail campaigns globally. -
Sales ConsultantIittala Jul 2020 - Oct 2021Amsterdam, North Holland, Netherlands -
Spatial Design, Experience & StrategyDeloitte Digital Jan 2019 - Feb 2020London, United KingdomAppointed as the lead experience design consultant specialising in spatial design, I was engaged by Deloitte Digital London, to drive the design and user experience of their new workplace. The project included bringing together a number of smaller design business’ under one roof in central London. A new city campus building would act as the catalyst for change, shifting traditional consultant mindsets to become a more makerly design led firm, Deloitte Studios.My primary responsibility was to develop the brief and experience concepts for Deloitte Studios. Working hand in hand with the appointed interior design and architecture practice, key senior stakeholders and the user group, my approach was human centered. This involved leading and conducting design research activities such as collaborative workshops, 1:1 interviews, observations, service safaris, context and journey mapping. The insights uncovered informed an experience strategy for the new space, helping to frame and spark ideation with users. Concepts were developed, prototyped and tested with end users in low fidelity and an experience playbook was created to help govern the new workplace experience as an ever evolving ‘product’ which would continue to develop and change over time, to suit user needs. -
Sales ConsultantAesop Nov 2018 - Dec 2018London Area, United Kingdom -
Experience Design ManagerTelstra May 2017 - Jun 2018Melbourne, AustraliaI managed a team of 4 UX designers, including their professional development and key performance. This involved aligning the retail design blueprint, with the business and brand strategy through evidence based design. Key design recommendations were presented to a steering committee and executives, driving design iteration and change. I partnered with Telstra’s Retail Creative Lead, to deliver the scalable blueprint, which is currently being rolled out across 380 stores Australia wide. DESIGN RESEARCH INCLUDINGContextual inquiriesIn store & Lab ObservationsInterviewingVisual mappingTobii Eye tracking User testingEngagement workshops and design sprintsDESIGN OUTPUTSPrototyping - low & high fidelity, Journey Maps & Blueprints. Personas. Wireframes, storyboards and videos. SKILLSService Design integration with staff trainingPartner engagement - Apple, Samsung, SonyHuman Centered store design deliveryComplex stakeholder managementExecutive level presentations and communicationProject resource and scopingManaging delivery time line and budgetDesign vendor management RFP’s and EOI’sPlan & deliver 2 day Team Off-siteCompleted: Telstra Business Leaders ProgramPROJECTSTelstra Future Retail Environment V1.5; - Adelaide - Glen Waverley - Lab Store, HighettThe in store Wait ExperienceTelstra Future Retail Environment V1.1 -
Retail Design StrategistTelstra Aug 2015 - May 2017Sydney, AustraliaThe key tasks in this role were translating design research between the Experience Design team and the Retail Creative Lead, to generate insights and set the vision for Future Retail Strategy V1.5. This included experimentation with new in store marketing and merchandising concepts which drove business cases for scalable design recommendations. This also involved integration of Telstra’s new brand positioning; from Tel-Co to Tech-Co. DESIGN RESEARCH INCLUDINGContextual inquiriesIn store ObservationsInterviewingEngagement workshopsDESIGN OUTPUTSStrategy framework. Concept Design and Space Planning. Sketches and 3D visualisations. Journey Mapping. User Flows and Personas. SKILLSBrand and marketing integration for retail designIn store prototyping and experimentation Engagement workshops Design vendor management RFP’s and EOI’sComplex stakeholder managementExecutive level presentations and communicationPROJECTSFuture Retail Environment Strategy V1.5Future Retail Environment V.1.1 Marion WestfieldEntertainment in Retail – 3x Test & Learn storesTelstra Retail Design PrinciplesNBN retail strategy in store experienceMelbourne Discovery storeTelstra Licensee & Partner Conference 2016, Branded Devices Exhibition stand
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Retail Design SpecialistTelstra Oct 2012 - Aug 2015Sydney, AustraliaMy first role with Telstra was working with the Retail Creative Lead to deliver the interior design of over 380 Telstra stores Australia wide. The role expanded quickly beyond the retail business function, where my design skills were utilised in bringing the brand to life for the HQ workplace transformation, CEO’s Visitor Experience and Customer Insight Centre. My highlight in this role was being contracted to Telstra’s M&A team in the Philippines. Engaged as the lead retail design consultant, working with the local team on the ground, I developed a new retail brand and store design concept, for the Philippines newest telecommunications network. DESIGN OUTPUTSConcept designSpace planningSketching, 3D visualisations & animationsDesign developmentConstruction detail documentationJourney MappingSKILLSIntegrate product & merchandise planningDesign workshops and engagementDesign vendor management RFP’s and EOI’sExecutive and key stakeholder engagementHuman Centered Design methodologyPROJECTSCanberra Airport Executive Business LoungeFuture Retail Environment 4x Beta Stores61+Accessories Concept StoreSydney Discovery Store Telstra Business CentreTelstra Store of the Future, MelbourneTelstra Store on WheelsSPECIAL PROJECTSPhilippines Project Fun: Lead Design consultantCEO Future Workplace & Visitor ExperienceCustomer Insight Centre
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Senior Interior DesignerVia Architects // Apr 2010 - Aug 2012Sydney, AustraliaI led the start up of a new design studio in Sydney. As a senior member in a team of 3. I specialised in pitching and delivering workplace design projects. Building business relationships and positioning a new brand was also key. I completed design concepts and documentation packages for all projects listed.DESIGN OUTPUTSConcept designSpace planningSketching and 3D visualisations3D Wireframe animationsDesign development documentationFull tender and construction documentation packagesSKILLSBusiness development and marketingProject and client managementPitching for new workPreparing RFP & EOI’sPreparing project design and documentationFF&E specificationForecasting and invoicing Managing and mentoring team membersPROJECTSVistaprint Asia Pacific HQ workplaceBAT Asia Pacific Call CentreBAT IT WorkplaceTelstra Workplace Future Ways of WorkingDolina Fashion Studio ISPT Base Building Refurbishment 25 floorsNestle Telepresence Facility Australian Reinforcing Company workplace -
Interior DesignerMetier3 Architects Oct 2009 - Mar 2010Melbourne, AustraliaAs part of a larger interior design team, I worked at interior detailing on large projects, including design and documentation/FF&E packages for tender and construction for all projects listed. PROJECTSTelstra T-Life retail store, MelbourneTelstra 242 Ground Floor Exhibition St, MelbournePBL Channel 9 workplaceTelstra, 717 Bourke Street Call Centre, Melbourne -
Interior DesignerSmith Madden Group 2007 - 2009Melbourne, AustraliaAt this studio I worked on delivery and management of interior design workplace projects. This involved initial design brief to concept, design development, tender and construction documentation packages. The preferred model for this design and construct business was direct client and design management, alongside an in house project manager. The role also included engaging and design coordination of service engineers, building certifiers and specialist design consultants eg. Ergonomist. DESIGN OUTPUTSConcept designSpace planningSketching and 3D visualisations3D wireframes and animationsDesign development documentationFull tender and construction documentation packagesSKILLSProject and client managementPreparing project design and documentationFF&E specificationPROJECTSConnex Veolia workplaceConnex Veolia Metrol Train Control CentreCathay Pacific Flight Lounge, MelbourneEmirates Ticketing Office, Toronto CanadaVision Stream Nextgen Communications workplace -
Retail Interior DesignerIkea 2005 - 2007Melbourne, AustraliaMy responsibilities included strategic space planning, coordination and documentation of theIn-store showroom settings and customer facilities. This involved ongoing design research and sales performance of in-store rooms through; - Customer flow mapping- Observations- Product interactions- Analysing sales reportsI delivered interior design concepts and campaign vignettes in alignment with the IKEA commercial calendar, leadership business focus and marketing team. I was also responsible for designing and implementing concepts for an off site mobile marketing pop up store traveling to festivals and events. DESIGN OUTPUTSConcept designMerchandising plansSpace planningSketching and 3D wireframesDesign development documentationPROJECTSLead campaign designer; Showroom and Market HallLead designer of Chinese New Year marketing activation - Pop Up Store on Wheels Refresh of IKEA RestaurantLeadership Business Bedrooms rebuildLeadership Business Kitchens rebuildSPECIAL PROJECTSProject Design & Build IKEA St Gallen, SwitzerlandProject Build IKEA Logan, BrisbaneProject Build IKEA Homebush, Sydney
Nicole Buchanan Skills
Nicole Buchanan Education Details
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First Class Honours -
Horeca Stichting NederlandPass -
High Distinction
Frequently Asked Questions about Nicole Buchanan
What company does Nicole Buchanan work for?
Nicole Buchanan works for Nbbo Design
What is Nicole Buchanan's role at the current company?
Nicole Buchanan's current role is Strategy, Spatial Design and Branded Experiences.
What is Nicole Buchanan's email address?
Nicole Buchanan's email address is ni****@****ail.com
What schools did Nicole Buchanan attend?
Nicole Buchanan attended Swinburne University Of Technology, Horeca Stichting Nederland, General Assembly.
What skills is Nicole Buchanan known for?
Nicole Buchanan has skills like Design Management, Design Research, Interior Architecture, Interior Design, Space Planning, 3d Studio Max, Architectural Design, Architecture, Architectures, Autocad, Concept Design, Construction.
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Nicole Buchanan
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Nicole Buchanan
Director Of Marketing And Client Relations At Wells Marble & Hurst, PllcJackson, Ms3wellsmar.com, wellsmarble.com, wellsmarble.com2 +160160XXXXX
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