My background is diverse, ranging from copywriting in an ad agency to management consulting to electronic publishing in London to the launch of my own newspaper in the good old days when Yeoville was the coffee society of Johannesburg.Brand management was my passion, specifically in the field of complementary medicine when evening primrose oil at the time was seen as cutting edge (am I giving away my age here?).I moved into the field of PR through fascination more than anything else and truly enjoy the challenge of producing strategies that integrate the multiple communication platforms that have exploded onto the scene in the last ten years.My goal is to keep raising the bar for myself and for the clients that I work with. To keep creative and energetic.Specialties: Brand management, integrated communication strategies, media liaison, reputation management, publicity, advocacy, social media content strategies, media partnerships.