Nicole Chia Email & Phone Number

Singapore

Hybrid

- Generate compelling social media content with a focus on high engagement, aligning with FairPrice's established brand tone and voice- Foster cross-functional collaboration to develop diverse content marketing materials that resonate with target audience- Ensure the creation of flawless content that strictly adheres to our in-house style guidelines, maintaining a high standard of quality- Interpret creative directives adeptly, transforming key points from creative briefs into persuasive and impactful copy concepts- Demonstrate excellent project management skills by handling multiple assignments simultaneously, meeting stringent deadlines, and ensuring the timely delivery of high-quality work.- Innovate by proposing creative copy concepts and articulating the underlying strategic rationale

Central Singapore

- Crafting clear, attractive copy with a distinct tone of voice compliant to Plus!’ positioning - Assisting product design and management teams with UI/UX copywriting for a more seamless customer journey on the Plus! app - Providing original content ideation, creation, and assistance with Plus! stories - Optimise existing description copy for product services across Plus!’s digital communication channels- Working closely with the IT team to draft, maintain and release new notes for to promote Plus! app upgrades to both Apple Store and Google Play - Working closely across branding and marketing communications, sales, marketing and business development teams to build upon e-commerce strategies- Providing a strategic point of view on content strategy and/or user flow when being a part of team on website/app build.

Singapore

- Wrote SEO-friendly original content for various local, regional & international brands - Studied new and creative SEO techniques to keep abreast of the latest SEO trends and information- Performed reviews on the progress and success of project initiatives to identify potential areas for correction and continued improvement.

Singapore

- Created engaging copy and content that connects with consumers - Crafted catchy taglines and captions - Understood and adopted the style, tone and content for different mediums and their various audiences- Interviewed and wrote interview features, internal communications & occasional one-sheeters- Collaborated with the entire design team to brainstorm ideas for hero taglines and supporting stories, as well as the appropriate words and verbal content to accompany the visual elements.

Adelaide, Australia

- Managed a majority of The Lead's digital communications across its social media channels (e.g. Facebook, Twitter) through the use of management tools such as HootSuite and TweetDeck); this involved a fair amount of market research every morning to see if there were any key dates during the upcoming fortnight/month that were in The Lead’s strategic interests to cover, and drafted and scheduled posts through news angles that carry a more social tone.- Initiated and conducted several social media campaigns in collaboration with other government bodies by re-framing previously published news stories through fresh and engaging news frames that are relevant to both the audience and the campaign — in line with The Lead’s interests to report on everything uniquely South Australian.

Adelaide, Australia

Reporting back to the National Brand, Sales, and Marketing Manager to not only brainstorm editorial content - but also assist in ensuring that the administrative aspects of the media brand's acclaimed Hot 100 SA Wines competition and subsequent launch ran smoothly.I was also able to experience firsthand dipping my toes into brand communications and event management - and the use of social media in corporate communications. I had the opportunity to liaise with professionals across cultures to assist in laying the groundwork for the inaugural launch of the Hot 100 Wines brand in Singapore (assisting with locking down an event location etc) to introduce local winemakers and culture to the Singaporean wine palate. I am also highly aware of how to maximise audience engagement across both traditional and new media after having had the opportunity to observe industry professionals doing so.

Double Degree In Journalism And Arts (Writing And Creative Communication), Advanced Writing And Editing For Publication

Activities and Societies: UniSA Women's Collective: President; Verse Magazine: Contributing Writer.

Product Management

Education record