Stella Frances Creative specializes in 360 marketing for residential, multi-family and commercial real estate. This includes branding, social media content creation, print and video projects.Direct and execute comprehensive branding initiatives for residential, multi-family, and commercial realestate projects, ensuring cohesive and impactful brand identities across all platforms.Lead a dynamic team in the creation of engaging social media content tailored to the unique needs of each real estate sector, resulting in increased audience engagement, brand visibility and sales.Conceptualize and produce print collateral, including brochures, sell sheets, signage, and promotionalmaterials, effectively communicating the value propositions of various real estate properties to targetaudiences.Design and implement engaging email campaigns to nurture leads and maintain client engagement,driving conversions and enhancing brand loyalty.

As a former Creative Director and Marketing Consultant, I was responsible for leading and executing all aspects of the creative process for clients. My main responsibilities included developing and implementing brand strategies, creating brand identities, and overseeing or creating the design and production of all marketing materials.I worked closely with a small team to create and execute marketing campaigns that drove business results for clients. I also worked closely with the agency’s account management team to understand clients' needs, goals, and objectives and ensured that all creative work aligned with those objectives.I worked with a diverse range of clients from various industries and was able to lead projects from the initial concept phase to final execution, including developing creative briefs, project management, and client communication.As a Creative Director, I also had the ability to work with a wide range of budgets and timelines and to develop and execute campaigns that were both cost-effective and efficient. Additionally, I had experience in using data and analytics to track campaign performance and make data-driven decisions to optimize results.

As Art Director, I was responsible for creating and developing concepts and visuals for advertising campaigns, collaborating with copywriters and designers to ensure cohesive and effective campaigns. I presented concepts and designs to clients for feedback and approval, directed and supervised photo shoots and production processes, and ensured campaigns were executed within budget and on schedule. Additionally, I stayed informed about industry trends and new technologies, managed and mentored junior team members, communicated with clients and other departments to align campaigns with overall marketing strategy, and collaborated with account managers to understand client needs and objectives, effectively organizing the workflow of the art department.In this past role, I worked with a team of designers, copywriters, and other creatives to develop and execute advertising campaigns for a wide range of clients. My role involved working with clients to understand their needs and goals, and then leading the creative team to develop and execute campaigns that aligned with those objectives. I demonstrated the ability to think creatively and strategically, and to communicate effectively with clients, team members, and other departments.I also had strong design skills and the ability to use software such as Adobe Photoshop, Illustrator, and InDesign, as well as a keen understanding of design principles, typography, and color theory. I was able to work well under pressure and meet tight deadlines.