Embrace Change is my mantra and after 18+ years’ experience building, repositioning and marketing Canada’s top brands including President’s Choice, No Name, PC Express, PC Optimum, PC Health, PC Children’s Charity and Joe Fresh I have successfully embraced change to meet the evolving needs of these businesses and the customers they serve, improving brand awareness, increasing revenue, and not only acquiring and retaining customers but creating advocates. I’ve built brands from the ground up and repositioned existing brands to meet new needs. I’ve owned the branding function across multiple digital product launches including websites and apps. I’ve developed marketing strategies for new and existing grocery products, digital products and loyalty programs, orchestrating all aspects of the go to market plan from fruition through to execution including budget responsibility. My diverse experience in retail marketing, digital marketing, fundraising, corporate communications, content creation, flyer promotions, creative design, retail management and customer service has underpinned my success as a brand and marketing leader.My experience includes:• Brand, Marketing & Communications Leadership• Brand & Marketing Strategy Development, Management & Implementation• Business Planning• Annual Planning• Team Leadership & Mentoring• Retail Marketing & Operations• Digital Marketing & Social Media Marketing• Product Marketing• Loyalty Marketing• Not-for-profit Marketing & Charity Marketing• Media Oversight• Corporate Communications & Internal Communications• Fundraising• Event Planning• Retail Management• Content Creation• Creative Design & Production• Consumer Insights• Market Research & Competitive Analysis• Analytics & Reporting• Agency Management• Project Management• Budget Ownership