Nicole  Saunders
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Nicole Saunders Email & Phone Number

Senior Director, Customer Experience Strategy at Higher Logic
Location: Madison, Wisconsin, United States 15 work roles 1 school
2 work emails found @zendesk.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Senior Director, Customer Experience Strategy
Location
Madison, Wisconsin, United States
Company size

Who is Nicole Saunders? Overview

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Quick answer

Nicole Saunders is listed as Senior Director, Customer Experience Strategy at Higher Logic, a with 320 employees, based in Madison, Wisconsin, United States. AeroLeads shows a work email signal at zendesk.com and a matched LinkedIn profile for Nicole Saunders.

Nicole Saunders previously worked as Senior Director, Customer Experience Marketing at Coupa Software and Director, Community at Zendesk. Nicole Saunders holds Ba, Cultural Studies And Comparative Literature from University Of Minnesota.

Company email context

Email format at Higher Logic

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{first_initial}{last}@zendesk.com
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AeroLeads found 2 current-domain work email signals for Nicole Saunders. Compare company email patterns before reaching out.

Profile bio

About Nicole Saunders

As the head of Customer Experience marketing at Coupa, I am bringing together the Customer Marketing and Community functions as a unified team, building relationships with customers throughout their lifecycle and developing them as advocates. Our goal is for Coupa to be a career maker, and for the connections, knowledge sharing, and professional development opportunities our community members gain by participating to help them grow in their professional lives. The global CX Marketing team runs the online community, user groups, referral, and customer advocacy programs, supports virtual and in-person events, and sources and facilitates customer stories, references, event speakers, peer insights, reviews, etc. Outside of Coupa, I co-host the CX Nexus podcast. I also sing with the Philharmonic Chorus of Madison, fundraise for the Cystic Fibrosis Foundation, and engage in a variety of mentorship activities helping to develop young professionals. Prior experience:I spent 7.5 years building community at Zendesk. As Director of Community at Zendesk, I led the Community Team, set strategy, defined policy and governance, developed and launched new community products, and engaged our user community. Our programs included: an online community, virtual events, user groups, community champions, customer advocacy, and an annual global virtual community summit. I also hosted the "Conversations with Zendesk" podcast. Prior to Zendesk, I helped to grow Jaunt, a VR startup in Silicon Valley, where I ran all social media channels and event marketing. Before that, I spent 5 years as a social media and branding consultant to early-stage tech startups in the Denver area, helping them to establish their brand voice and grow their social media presence. I was the lead on the launch of Built In Colorado, an aggregator for the tech startup community there, and founded the 'Built In Brews' networking series. In 2010, I was a founding member of the Mile High Young Professionals in Denver, and served on their board of directors for three years before relocating to Silicon Valley to join Jaunt. During that time, I also helped aspiring founders find one another first in Boulder and then as the Silicon Valley Ambassador for CoFoundersLab.

Listed skills include Social Media Marketing, Social Media, Blogging, Facebook, and 46 others.

Current workplace

Nicole Saunders's current company

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Higher Logic
Higher Logic
Senior Director, Customer Experience Strategy
Madison, WI, US
Website
Employees
320
AeroLeads page
15 roles

Nicole Saunders work experience

A career timeline built from the work history available for this profile.

Senior Director, Customer Experience Strategy

Madison, Wi, Us

Senior Director, Customer Experience Marketing

Current

Foster City, California, Us

Customer Experience Marketing at Coupa is a new business unit, bringing together our pre-existing customer marketing and community teams to become a customer focused lifecycle marketing team. As the head of this team, I oversee executive engagement, customer advocacy, community, user groups, sales references, and our group supports webinars, global and field events, customer campaigns, customer communications, brand marketing, and customer celebrations. Our goal is to cultivate our customers through education and support, connect them to one another, and celebrate their successes.In this role, I directly: - Lead a globally distributed team of 12- Manage our Customer Executive Boards- Support cross-functional strategic initiatives across CX, Support, Product, and GTM - Facilitate development of strategic, customer-centric campaigns

Aug 2024 - Present

Director, Community

San Francisco, California, Us

Sep 2021 - Aug 2024

Senior Manager, Community

San Francisco, California, Us

As a part of Zendesk's Global Digital Experiences leadership team, I am responsible for strategy and direction related to all aspects of our online user community experiences. My team works cross-functionally with support, product, marketing, and other teams to engage users at every step of the customer journey. Our mission is to build, nurture, and scale a global community of Zendesk users by creating the spaces where they can connect with one another and with Zendesk, and the programs to facilitate meaningful, valuable connections and conversations.Successes at Zendesk: - Tripled the size of the community team (currently 6 direct reports) - Merged multiple separate product communities into a single unified community - Quadrupled the size of the volunteer moderator team- Established workflows to involve support agents in responding to technical questions- Launched a virtual community events program, which now runs 2-3 virtual events per month

Dec 2020 - Sep 2021

Manager, Community Engagement

San Francisco, California, Us

As the Manager of Community Engagement, I managed the Community Team, set strategy, defined policy, and promoted our family of support communities to users, with the goal of increasing our customers' adoption of online self-service and community based support.

Feb 2017 - Dec 2020

Community Manager & Events Producer

San Mateo, Ca, Us

At Jaunt, I was responsible for all of the company's official social media accounts, including strategy, content development, execution, community management, and analytics. I also ran all of Jaunt's event marketing, identifying key event opportunities, planning our presence, hiring vendors, and managing the events as they happen. I worked cross-functionally between the marketing, product, PR, customer service and recruitment teams, provided feedback and insight internally and communicating Jaunt's message to both our B2B and B2C communities. This included working with Jaunt's content partners to plan, write and execute social media campaigns and on-the-ground marketing activations to promote the VR experiences. I've worked with teams from The North Face, Camp4 Collective, Paul McCartney, NFL, MLB, ABC, Disney and others, both domestically and internationally.As Jaunt's Community Manager, I interacted with our fans and followers online via social media, blog posts, newsletters, and our website, and offline at events, conferences, and meetups. I was responsible for building brand awareness and affinity, directing inbound leads to the proper channels, quantifying and communicating user feedback to the product team, assisting with customer support, and ensuring a consistent brand voice and experience throughout the Jaunt ecosystem. I planned and executed all of Jaunt's corporate and marketing events, including strategy, hiring and overseeing staff, booth design and organization, technical coordination, and optimizing for lead generation and user acquisition.

Jun 2014 - Jan 2017

Marketing Communications Consultant

Tappedin Social, Llc

TappedIn Social, LLC was my social media and branding consultancy. I offered a full range of online marketing and community building services, including:- Social media strategy (initiatives and campaigns, coordination with other marketing efforts, content schedules, and recommendations for site and network presence improvements.) - Content development and publishing (blogs, email marketing, web copy, social media posts.) - Community management for all major social networks (posting, customer service/community relations, moderation.) - Evaluation of social media marketing efforts (tracking and reporting on metrics and analytics.)

May 2010 - Jun 2014

Community Development Director

Denver, Colorado, Us

As the Community Development Director, I worked to bring together inspired and ambitious entrepreneurs, small businesses, and startups. I was responsible for all aspects of sales, content marketing, social media management, programming, member services, and community relations.I successfully developed and implemented both inbound and outbound lead generation strategies. This included identifying targets for outreach, content development, working on SEO and our PPC campaigns, and building relationships across the greater Denver business community. I was responsible for all content development, identifying needed marketing collateral and working with the Marketing Director to develop materials, campaigns, and strategic initiatives, and planning events. I also served as the primary contact for our members and the community, and managed everything from planning and running both social and educational programs, to troubleshooting, to hosting both social and educational events.

Aug 2013 - Mar 2014

Senior Community Manager

Denver, Us

At WideFoc.us, I served in a contract capacity as the agency's Senior Community Manager. Responsibilities and accomplishments there included: - Serving as the primary Community Manager for their major client accounts, including Forest City Stapleton, Advanced Brain Technologies, Delizza Desserts, Denver Hospice, and others.- Developing content schedules and writing and publishing content for clients social networks. - Conducting baseline research and identifying targets for outreach.- Making recommendations for strategy and campaigns.- Creating, curating, and moderating Facebook pages, Twitter feeds, Pinterest accounts, LinkedIn pages, and other social media network accounts.- Implementing and managing campaigns and contests coordinated with other marketing and PR efforts.- Analytics and reporting. - Training and overseeing junior community managers.

Jun 2010 - Jul 2013

Director Of Community Development

Denver, Co, Us

I was hired to launch Built In Denver, (now Built In Colorado) establish, and grow the community, both online and across the front range. Responsibilities and accomplishments there included: - Driving brand awareness and site membership for the Built In Denver community through strategic social media, email marketing, community events, and relationship building.- Building relationships with influencers, founders, and C-level executives in the digital startup and larger tech community; served as brand ambassador and evangelist at events.- Maintaining the Drupal website, including: content creation; writing blog posts and news stories; providing basic tech support and troubleshooting; populating jobs board and events calendar.- Planning and executing monthly and quarterly events. I established and grew Built In Denver’s brand presence across all major social media platforms: - Facebook page following increased from 150-1k+ during Q1 - Site membership increased from 200-800+- Twitter following grew by 550+ followers since January 1

Dec 2012 - Jun 2013

Freelance Writer

Freelance

I've written feature articles, newsletters, and blog posts for other businesses and publications. Past publications include: - "Best of Denver" articles for CBS4 Denver- Ongoing column, Denver Wedding Planning Examiner, Examiner.com.- 30+ feature articles in Wisconsin Woman Magazine

Mar 2004 - Dec 2012

Intern

Denver, Colorado, Us

I learned the ins and outs of event planning as a member of the Touch of Bliss team, and planned a benefit for the launch of Mondo Guerra's Pozitivity Project.

Dec 2010 - Jun 2011

Administrative Coordinator

Macc At The Jcc

Customer service, ticket sales, event planning and house management.

Sep 2009 - Mar 2010

Departmental Administrator

Madison, Wi, Us

I fulfilled the roles Payroll and Benefits Coordinator, Purchasing Card Site Manager, Effort Coordinator, and Assistant to the Chair of the Department of Educational Policy Studies. In these roles I managed the departmental budget, worked with hiring, visas for international scholars, and other administrative coordination for the department.

Jun 2008 - Aug 2009

Communications Director

Washington, District Of Columbia, Us

I managed and edited the content for their website and quarterly newsletter, initiated the LWVWI's first social media presence, wrote and distributed press releases, performed bookkeeping, database management, kept membership records, and was responsible for general office management.

Aug 2007 - Apr 2008
Team & coworkers

Colleagues at Higher Logic

Other employees you can reach at higherlogic.com. View company contacts for 320 employees →

1 education record

Nicole Saunders education

  • University Of Minnesota
    University Of Minnesota
    Cultural Studies And Comparative Literature
FAQ

Frequently asked questions about Nicole Saunders

Quick answers generated from the profile data available on this page.

What company does Nicole Saunders work for?

Nicole Saunders works for Higher Logic.

What is Nicole Saunders's role at Higher Logic?

Nicole Saunders is listed as Senior Director, Customer Experience Strategy at Higher Logic.

What is Nicole Saunders's email address?

AeroLeads has found 2 work email signals at @zendesk.com for Nicole Saunders at Higher Logic.

Where is Nicole Saunders based?

Nicole Saunders is based in Madison, Wisconsin, United States while working with Higher Logic.

What companies has Nicole Saunders worked for?

Nicole Saunders has worked for Higher Logic, Coupa Software, Zendesk, Jaunt Vr, and Tappedin Social, Llc.

Who are Nicole Saunders's colleagues at Higher Logic?

Nicole Saunders's colleagues at Higher Logic include Eileen Quinn, Makenzie Frisino, Matt Dunning, John Micah Yates, and Alys L..

How can I contact Nicole Saunders?

You can use AeroLeads to view verified contact signals for Nicole Saunders at Higher Logic, including work email, phone, and LinkedIn data when available.

What schools did Nicole Saunders attend?

Nicole Saunders holds Ba, Cultural Studies And Comparative Literature from University Of Minnesota.

What skills is Nicole Saunders known for?

Nicole Saunders is listed with skills including Social Media Marketing, Social Media, Blogging, Facebook, Social Networking, Marketing, Press Releases, and Online Marketing.

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