Nicole Yee Email & Phone Number

New York, Ny, Us

Greater New York City Area

Directs the forecast and trend analysis for the Childrenswear marketCreates and conceptualizes the long and short term trend forecast stories for baby/toddler, girls, boys and tween marketsDevelops creative and critical concepts and solutions for brands through market research and observation of cultural shiftsManages and produces runway and trade show analysis by pinpointing key colors, prints, patterns, graphics and silhouettes for apparel, footwear and accessories

Greater New York City Area

Directed Childrenswear trend analysis for infant/toddler, children and tween marketsManaged and produced runway and trade show analysis by pinpointing key colors, prints, patterns, graphics and silhouettes for apparel, footwear and accessoriesResearched and produced original content for weekly deliverables and large scale reports like major trend stories for the season; designed capsule collections for boy, girl and tween markets Extensively covered apparel, footwear and accessories markets through major international and national trade shows such as Pitti Bimbo, Kleine Fabriek, Bubble, Playtime and Children’s Club

Greater New York City Area

Directed Childrenswear trend analysis for infant/toddler, children and tween marketsManaged and produced runway and trade show analysis by pinpointing key colors, prints, patterns, graphics and silhouettes for apparel, footwear and accessoriesResearched and produced original content for weekly deliverables and large scale reports like major trend stories for the season; designed capsule collections for boy, girl and tween markets Presented trend analysis through webinars and seminars at leading childrenswear trade shows Consulted with clients on inquiries related to all aspects of childrenswear product developmentSupported sales teams in acquiring new businessExtensively covered apparel, footwear and accessories markets through major international and national trade shows such as Pitti Bimbo, Kleine Fabriek, Bubble, Playtime and Children’s ClubPromoted Stylesight's media coverage by personally reaching out to major media outlets with story ideasSecured partnerships with fashion-related organizations like PetiteParade, a bi-annual children's fashion event in NYC

Directed fashion content for two monthly fashion B2B magazines focused on children’s apparel and women's accessories (Earnshaw's and Footwear Plus Magazine)Extensively covered apparel and accessories markets through international and national trade shows, fashion shows and showroom visitsReported and wrote feature stories, designer profiles and industry news briefsGenerated story ideas, predicted trends and conceptualized fashion story themesDeveloped an extensive rolodex of publicists, fashion designers and showroom contacts Pulled wardrobe and styled children's fashion shoots Worked closely with photographers, models and stylists to produce photo shootsWrote fashion headlines, decks and captionsEdited and fact checked copy for print publications

Reported, wrote and posted news content for CS News Web site Wrote “New Product News,” “News Analysis” and “Infrequently Asked Questions” column for print Managed news content and blog on Single-Store Owner Web site, a brand extension of CS News Helped design and develop content for Single-Store Owner Web siteReported coverage on industry events