Nicole Guzman Email & Phone Number

• Developing and executing a comprehensive global communications strategy to enhance MFR's brand visibility.• Coordinating with regional offices to ensure consistent messaging and communication efforts worldwide.• Cultivating strategic alliances to increase visibility and explore marketing opportunities within budget constraints.• Creating compelling content for various platforms, including press releases, articles, and social media posts.• Overseeing the production of marketing materials, ensuring alignment with the organization's brand.• Conducting media training for key spokespersons to enhance communication effectiveness.• Monitoring and analyzing industry trends to enganche communication strategies.• Collaborating with internal teams to ensure effective internal communication practices.• Supporting the sales team with marketing strategies to achieve sales objetives.

Quito, Pichincha, Ecuador

• Developed annual external and internal communications strategy in collaboration with the CEO.• Coordinated urgent or strategic communications with senior leaders.• Managed on-site, digital, and remote events, ensuring deadlines for deliverables were met.• Reviewed and negotiated contracts, ensuring fair and reasonable pricing.• Collaborated with art directors and the visual communications team for project-related materials.• Coordinated external communications strategy with 50+ financial institutions.• Managed the communications budget.

Quito, Pichincha, Ecuador

Lead the creation of the communication and marketing department within the organization, defining its mission, goals, and structure to align with overarching business objectives.

Miami, Florida, Estados Unidos

• Established strategic alliances, providing guidance for business goals.• Planned and implemented communication strategy for partnerships.• Analyzed and evaluated results of the strategy.• Planned and executed digital events.

Bogotá D.C., Colombia

• Developed digital content for the Financial Inclusion Project at the Border with Venezuela, strategically enhancing the project's social media presence. • Produced and edited compelling videos and photographs, contributing to visually engaging storytelling.• Developed informative and impactful articles for media outlets, effectively communicating the goals and impact of the Financial Inclusion Project.