Nicole Kassakatis Email & Phone Number

• Spearhead the formulation of HubSpot’s MUiQ Feasibility Guide/Matrix, strictly adhering to company policies and seamlessly coordinating with the Senior UX Research Operations Team.• Document valuable insights derived from research initiatives within MUiQ, actively contribute to the establishment of comprehensive research repositories, best practices, and standardized playbooks.• Synthesize data, collect pertinent metrics, and monitor the effectiveness of various study types, diverse research hubs, and participants profiles within multiple research tools, including Asana, MUiQ, and Dovetail.• Orchestrate the recruitment of high-caliber, reliable research participants and evaluate participant suitability for thorough testing of HubSpot’s features and products.

Philadelphia, Pennsylvania, United States

• Led a team of 12 User Experience Researchers and Quality Assurance Analysts to provide high-quality research and participant experience with wearable technology, implementing Facial Action Coding System (FACS) and Eye Tracking.• Collaborated with Meta Researchers, UX Leads, and Engineering weekly to discuss quality metrics and scrutinize research results to ensure data quality while maintaining collection integrity and confidentiality.• Trained new team members, managed daily participant recruitment activities, and streamlined data collection to ensure timelines and budgets were continually met.• Improved quantitative data capture by tracking data output and implementing targeted improvements, resulting in an increased collective passing rate from 77% to 94%.

Philadelphia, Pennsylvania, United States

• Conducted qualitative and quantitative data capture, strictly adhering to study protocols and designs by Meta Research Leads.• Moderated in-person research sessions with participants, leveraging tools specific to designated research activities including OBS, SurveyMonkey, Google Suite, and Python.• Led User Interviews and Surveys with released AR/VR devices from Meta, with a focus on documenting and summarizing qualitative data to enhance the user experience.• Developed a strong proficiency in human observational research and experimental design, expanding knowledge and expertise in the field.

University Park, Pa

• Implemented scientific methods to conduct social psychological research, and developed a comprehensive understanding of how emotions influence everyday activities in the Feelings, Behavior, and Information Processing Lab.• Formulated precise research questions and evaluated independent research weekly with Penn State students, leveraging SONA and Qualtrics Survey Software Programs.• Collaborated with Dr. Karen Gasper, ensuring adherence to Institutional Review Board (IRB) protocols to uphold internal reliability and experimental validity of laboratory research.• Built research studies in Qualtrics, and moderated numerous research sessions each week engaging with 20 or more participants through in-person and online studies.