Nicole Kassakatis Email & Phone Number

• Spearhead the formulation of HubSpot’s MUiQ Feasibility Guide/Matrix, strictly adhering to company policies and seamlessly coordinating with the Senior UX Research Operations Team.
• Document valuable insights derived from research initiatives within MUiQ, actively contribute to the establishment of comprehensive research repositories, best practices, and standardized playbooks.
• Synthesize data, collect pertinent metrics, and monitor the effectiveness of various study types, diverse research hubs, and participants profiles within multiple research tools, including Asana, MUiQ, and Dovetail.
• Orchestrate the recruitment of high-caliber, reliable research participants and evaluate participant suitability for thorough testing of HubSpot’s features and products.

Philadelphia, Pennsylvania, United States

• Led a team of 12 User Experience Researchers and Quality Assurance Analysts to provide high-quality research and participant experience with wearable technology, implementing Facial Action Coding System (FACS) and Eye.
• Collaborated with Meta Researchers, UX Leads, and Engineering weekly to discuss quality metrics and scrutinize research results to ensure data quality while maintaining collection integrity and confidentiality.
• Trained new team members, managed daily participant recruitment activities, and streamlined data collection to ensure timelines and budgets were continually met.
• Improved quantitative data capture by tracking data output and implementing targeted improvements, resulting in an increased collective passing rate from 77% to 94%.

Philadelphia, Pennsylvania, United States

• Conducted qualitative and quantitative data capture, strictly adhering to study protocols and designs by Meta Research Leads.
• Moderated in-person research sessions with participants, leveraging tools specific to designated research activities including OBS, SurveyMonkey, Google Suite, and Python.
• Led User Interviews and Surveys with released AR/VR devices from Meta, with a focus on documenting and summarizing qualitative data to enhance the user experience.
• Developed a strong proficiency in human observational research and experimental design, expanding knowledge and expertise in the field.

University Park, PA

• Implemented scientific methods to conduct social psychological research, and developed a comprehensive understanding of how emotions influence everyday activities in the Feelings, Behavior, and Information Processing.
• Formulated precise research questions and evaluated independent research weekly with Penn State students, leveraging SONA and Qualtrics Survey Software Programs.
• Collaborated with Dr. Karen Gasper, ensuring adherence to Institutional Review Board (IRB) protocols to uphold internal reliability and experimental validity of laboratory research.
• Built research studies in Qualtrics, and moderated numerous research sessions each week engaging with 20 or more participants through in-person and online studies.