Knowing your audience and clients—and understanding their needs, wants, and pain points—is key to creating effective marketing campaigns that resonate with them. Success in today’s constantly shifting marketing landscape calls for strategically-minded leaders who can adapt to changes in consumer behavior, technology, and industry trends.As a Creative Marketing Specialist, I am responsible for producing copy and content including creating text, slogans, catchphrases, and messages across websites, digital collateral, video scripts, social posts, advertising, and other written materials as needed.I have worked with several clients, including authors, coaches, retailers, and digital marketers to create content for social media channels, research and compile social trends, ideas, competitors’ best-in-class examples, and cutting-edge executions to inform and propose new forms of content, create suggested accompanying copy for social posts, and brainstorm inventive content ideas and topics that drive engagement, leveraging new formats and ways of translating each collection into a personality-driven and highly engaging post.I founded Hey Toad Ink, LLC, a brand messaging and writing boutique in Chicago, IL. I specialize in personality-driven content, website copy, email marketing strategy, and marketing materials for small businesses and individuals.In my career, I’ve created digital courses, published hundreds of emails via ConvertKit and Aweber, written 5 books, and help over 100 clients launch their book or product. Over the years, I have demonstrated my ability to build and maintain excellent working relationships with clients and internal teams while constantly looking for new ways to improve overall creative marketing programs through new technology, tools, partners, trends, and best practices.I remain The Fiction | Nonfiction Girl. A Writer. Creative Coordinator. Geek Wife. Boy Mom. Lavender Latte Hunter. And yes, cheese hater. But think of it this way: When we go out to lunch, I'll order the cheese on the side and give it to YOU. Win win. If you’d like to learn more about me, please connect with me and contact me directly.nicole@nicoleklarson.com
Listed skills include Event Planning, Content Strategy, Social Media, Marketing Strategy, and 1 others.