As the Corporate Director of Entertainment Travel, Loyalty & Marketing, with over 20 years of experience at Valencia Hotel Collection, I cultivate relationships between the Valencia Hotel Collection and the entertainment industry, while overseeing digital and print marketing for the brand. I have also successfully led the rebranding of our loyalty program and continue to manage it, strengthening guest engagement and brand loyalty while consistently driving innovative marketing strategies within the luxury hospitality industry.Throughout my career, I've held key roles such as Reservations Agent, Executive Assistant, Sales Coordinator, Social Media Manager, and Corporate Director of Loyalty while also contributing to Marketing, Revenue, e-Commerce, and the management of our Valencia at Home shopping site and eGiftify Gift Card Program.