Nic Lyons Email & Phone Number

Boston, Ma, Us

I specialize in director-level strategic thinking, helping businesses lay the right strategic foundations. My focus is on blending high-level strategy with tactical implementation training, ensuring your team can execute effectively while driving sustainable growth.Key areas of expertise:-Crafting strategic frameworks that align with business goals.-Providing tactical guidance to help teams implement marketing initiatives.-Bridging the gap between strategy and execution for businesses that need more than just advice.-Strategic hiring of the right marketing roles, including individual contributors, vendors, and freelancers.If you're looking for strategic marketing support without the overhead of a CMO, connect and request a free hour-long consultation.

Orono, Me, Us

Led marketing efforts at CourseStorm, surpassing revenue goals every FY and quadrupling deals in Q1 2024. Established critical marketing functions and executed a successful content strategy, resulting in a 147% increase in organic search revenue.

Orono, Me, Us

London, London, Gb

Freeport, Maine, Us

• Developed and executed operational strategy for Wayside Publishing, overseeing Customer Success, Technical Support, and Facilities and Fulfillment departments.• Managed vendor relationships and book inventory systems to enhance customer fulfillment, combining automation and personalization for improved customer satisfaction.• Hired and managed multiple teams and individual contributors, including Customer Success Manager, Technical Support Manager, Business Analysts, Onboarding Specialists, and others.

Freeport, Maine, Us

Created and executed marketing and sales strategies that boosted revenue by 2300%. Cultivated distinct brand voice and title positioning; managed lifecycle marketing campaigns for existing titles and launch campaigns for new titles. Built partnerships with relevant industry organizations (e.g. the Joint National Committee for Languages and the American Council on the Teaching of Foreign Languages)

Freeport, Maine, Us

Created concepts, copy, and strategy for promotions of our products and services through advertisements, email campaigns, press releases, publication book reviews, textbook front matter and cover copy, and through other mediums. I created and implemented strategies for all our social media channels, posted updates, and gathered data. I also worked to improve communications across all teams at Wayside. This involved updating information about products, services, and projects from the marketing perspective on our company-wide information platforms.

Freeport, Maine, Us

Developed and wrote copy and digital and print communications with a consistent brand voice. I collaborated with marketing teammates and other departments to create promotional email, social media, PR, and other communication materials. I represented the company and promoted our products at trade shows and conferences.

I managed the news assignments of a team of reporters, contributors, and contractors. I coached writers, ran daily editorial meetings, line-edited all reporter and contributor work, and managed social media channels. I was responsible for scheduling and posting material on our websites using a proprietary CMS. I also served as front section editor (including page 1 and editorial page) for the Wiscasset Newspaper.

Conceptualized and managed contests, promotions and audience development initiatives for news group.

I copy edited, fact-checked and proofread reporter articles and press releases, assisted the editor in managing reporters' work, coached reporters during the writing process, organized daily meetings, assisted with social media, website curation and advertising, and marketing projects.Conferences attended:-Maine Press Association -New England Newspapers and Press Association Boston-Integrated Marketing Summit Boston

Woodland Hills, Ca, Us

Under the MyPoints.com brand (acquired by Prodege in 2016), I wrote content for marketing, creative, sales, customer service, and market research departments. MyPoints.com is a loyalty marketing brand.

Woodland Hills, Ca, Us

Under the MyPoints.com brand (acquired by Prodege in 2016), I worked in editorial services, editing copy and HTML for email and web-based marketing campaigns. I created original content and copy for third-party clients and internal stakeholders. MyPoints.com is a loyalty marketing brand.

Atlanta, Ga, Us

Several temporary assignments ending in an assignment to MyPoints.com (United Online) which offered a subsequent full-time contract position.

Burlington, Massachusetts, Us

Supported editorial, production and marketing departments in copy-editing, proofreading and research. Composed new edition transition guides, produced marketing materials, fact-checked author biographies and repaired broken website links using HTML.

Chicago, Illinois, Us

Supported editors and editorial assistants with editing copy and proofreading, researched new "Recommended Works" pages for Great Books' main series. Researched permissions and worked in the Great Books in-house library.

Postgraduate Degree, Columbia Publishing Course

Bachelor Of Arts, English; Political Science

Urban Studies/Affairs

English Language And Literature, General