Nic Lyons work email
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Nic Lyons personal email
The role I fit into most seamlessly is learner. And all learning starts with listening and curiosity. I love thinking deeply about a creative challenge and then having that eureka moment when an unorthodox solution floats up to the top of my mind. I have a BA in English/Writing and a postgraduate certificate in digital and print publishing. I continue my commitment to learning (and keep my sanity) by reading profusely in my free time, as well as enjoying low-key outdoor adventures like canoeing and hiking throughout New England. I’m passionate about my work and always eager to share stories with other professionals. Areas of interest include marketing, publicity, book publishing, writing, the arts, edtech, nonprofits, and more. I’m always happy to connect with former colleagues and old friends, so feel free to get in touch.
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Marketing ManagerCoursestormBoston, Ma, Us
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Marketing AdvisorArctis Books Apr 2024 - Present -
Marketing AdvisorAnnotatedly Feb 2023 - PresentI specialize in director-level strategic thinking, helping businesses lay the right strategic foundations. My focus is on blending high-level strategy with tactical implementation training, ensuring your team can execute effectively while driving sustainable growth.Key areas of expertise:-Crafting strategic frameworks that align with business goals.-Providing tactical guidance to help teams implement marketing initiatives.-Bridging the gap between strategy and execution for businesses that need more than just advice.-Strategic hiring of the right marketing roles, including individual contributors, vendors, and freelancers.If you're looking for strategic marketing support without the overhead of a CMO, connect and request a free hour-long consultation. -
Head Of MarketingCoursestorm Jun 2023 - Jun 2024Orono, Me, UsLed marketing efforts at CourseStorm, surpassing revenue goals every FY and quadrupling deals in Q1 2024. Established critical marketing functions and executed a successful content strategy, resulting in a 147% increase in organic search revenue.
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Manager Of MarketingCoursestorm Aug 2021 - Jul 2023Orono, Me, Us
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Book Marketing ConsultantReedsy Jan 2020 - Jan 2024London, London, Gb -
Director Of OperationsWayside Publishing Apr 2020 - Jul 2021Freeport, Maine, Us• Developed and executed operational strategy for Wayside Publishing, overseeing Customer Success, Technical Support, and Facilities and Fulfillment departments.• Managed vendor relationships and book inventory systems to enhance customer fulfillment, combining automation and personalization for improved customer satisfaction.• Hired and managed multiple teams and individual contributors, including Customer Success Manager, Technical Support Manager, Business Analysts, Onboarding Specialists, and others. -
Manager Of MarketingWayside Publishing Jan 2018 - May 2020Freeport, Maine, UsCreated and executed marketing and sales strategies that boosted revenue by 2300%. Cultivated distinct brand voice and title positioning; managed lifecycle marketing campaigns for existing titles and launch campaigns for new titles. Built partnerships with relevant industry organizations (e.g. the Joint National Committee for Languages and the American Council on the Teaching of Foreign Languages)
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Marketing Communications ManagerWayside Publishing Jun 2017 - Jan 2018Freeport, Maine, UsCreated concepts, copy, and strategy for promotions of our products and services through advertisements, email campaigns, press releases, publication book reviews, textbook front matter and cover copy, and through other mediums. I created and implemented strategies for all our social media channels, posted updates, and gathered data. I also worked to improve communications across all teams at Wayside. This involved updating information about products, services, and projects from the marketing perspective on our company-wide information platforms.
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Marketing Communications CoordinatorWayside Publishing Oct 2015 - Jun 2017Freeport, Maine, UsDeveloped and wrote copy and digital and print communications with a consistent brand voice. I collaborated with marketing teammates and other departments to create promotional email, social media, PR, and other communication materials. I represented the company and promoted our products at trade shows and conferences.
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Assistant EditorBoothbay Register Aug 2013 - Oct 2015I managed the news assignments of a team of reporters, contributors, and contractors. I coached writers, ran daily editorial meetings, line-edited all reporter and contributor work, and managed social media channels. I was responsible for scheduling and posting material on our websites using a proprietary CMS. I also served as front section editor (including page 1 and editorial page) for the Wiscasset Newspaper. -
Audience Development LeadBoothbay Register Jan 2014 - Feb 2015Conceptualized and managed contests, promotions and audience development initiatives for news group.
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Copy EditorBoothbay Register Aug 2012 - Aug 2013I copy edited, fact-checked and proofread reporter articles and press releases, assisted the editor in managing reporters' work, coached reporters during the writing process, organized daily meetings, assisted with social media, website curation and advertising, and marketing projects.Conferences attended:-Maine Press Association -New England Newspapers and Press Association Boston-Integrated Marketing Summit Boston
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CopywriterUnited Online, Inc. Sep 2011 - Sep 2012Woodland Hills, Ca, UsUnder the MyPoints.com brand (acquired by Prodege in 2016), I wrote content for marketing, creative, sales, customer service, and market research departments. MyPoints.com is a loyalty marketing brand. -
Media Editor/WriterUnited Online, Inc. May 2007 - Sep 2011Woodland Hills, Ca, UsUnder the MyPoints.com brand (acquired by Prodege in 2016), I worked in editorial services, editing copy and HTML for email and web-based marketing campaigns. I created original content and copy for third-party clients and internal stakeholders. MyPoints.com is a loyalty marketing brand.
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ContractorCorestaff Services Feb 2007 - Feb 2008Atlanta, Ga, UsSeveral temporary assignments ending in an assignment to MyPoints.com (United Online) which offered a subsequent full-time contract position. -
Paul Prindle InternJones & Bartlett Learning May 2005 - Aug 2005Burlington, Massachusetts, UsSupported editorial, production and marketing departments in copy-editing, proofreading and research. Composed new edition transition guides, produced marketing materials, fact-checked author biographies and repaired broken website links using HTML. -
Chicago Urban Studies InternThe Great Books Foundation Sep 2004 - Dec 2004Chicago, Illinois, UsSupported editors and editorial assistants with editing copy and proofreading, researched new "Recommended Works" pages for Great Books' main series. Researched permissions and worked in the Great Books in-house library.
Nic Lyons Skills
Nic Lyons Education Details
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Columbia University - Graduate School Of JournalismColumbia Publishing Course -
Lake Forest CollegeEnglish; Political Science
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Associated Colleges Of The MidwestUrban Studies/Affairs
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Massachusetts Bay Community CollegeGeneral
Frequently Asked Questions about Nic Lyons
What company does Nic Lyons work for?
Nic Lyons works for Coursestorm
What is Nic Lyons's role at the current company?
Nic Lyons's current role is Marketing Manager.
What is Nic Lyons's email address?
Nic Lyons's email address is ni****@****orm.com
What schools did Nic Lyons attend?
Nic Lyons attended Columbia University - Graduate School Of Journalism, Lake Forest College, Associated Colleges Of The Midwest, Massachusetts Bay Community College.
What skills is Nic Lyons known for?
Nic Lyons has skills like Leadership, Writing, Fact Checking, Social Media, Proofreading, Online Marketing, Content Management, Salesforce, Press Releases, Media Relations, Microsoft Powerpoint, Blogging.
Who are Nic Lyons's colleagues?
Nic Lyons's colleagues are Holly Gustines, John Elliott, Debbie Hodin, Roger Derby, Brody Looney, Becky Willough, Jeffrey Whitlow.
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