Nicole Lyons

Nicole Lyons Email and Phone Number

Associate Director, Digital Engagement @ SeriousFun Children's Network
New York, NY, US
Nicole Lyons's Location
New York, New York, United States, United States
Nicole Lyons's Contact Details
About Nicole Lyons

Data-driven, sales-savvy problem solver, digital marketing/technology expert and start-up enthusiast with a track record of out-of-the-box thinking, top consultative sales performance and visionary leadership launching new ventures in untested markets and delivering operational impact, both as a ground floor contributor and entrepreneur.

Nicole Lyons's Current Company Details
SeriousFun Children's Network

Seriousfun Children'S Network

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Associate Director, Digital Engagement
New York, NY, US
Employees:
52
Nicole Lyons Work Experience Details
  • Seriousfun Children'S Network
    Associate Director, Digital Engagement
    Seriousfun Children'S Network
    New York, Ny, Us
  • Seriousfun Children'S Network
    Senior Manager, Digital Engagement
    Seriousfun Children'S Network Aug 2022 - Present
    Norwalk, Ct
  • The Jesse Lewis Choose Love Movement
    Director Of Engagement
    The Jesse Lewis Choose Love Movement Oct 2019 - Jan 2022
    -- Engineered an engagement, acquisition and retention infrastructure via community portal, streamlining access to curriculum, collecting more robust program metrics, creating an automated sales funnel and integrated customer feedback loop.-- Established KPIs and dashboard-based performance reporting.-- Transitioned database from Salesforce to ZOHO to better manage unique data reporting requirements.-- Oversaw website redesign and creation of the Choose Love CONNECT Program and Community Portal; created onboarding tutorials, videos and presentations.-- Reformatted Choose Love For Schools, For Home and For Communities programs using web-based LMS to facilitate easier remote access and collection of program use metrics.TOOLS & SKILLS: Salesforce, ZOHOCRM, Google Suite, Wordpress, Plugins, LMS and e-Learning (Thinkific, LifterLMS) Elementor, Community Administration (BuddyBoss, Facebook, Instagram, YouTube, etc) Canva
  • The Jesse Lewis Choose Love Movement
    Advocacy And Program Development Consultant
    The Jesse Lewis Choose Love Movement Feb 2018 - Oct 2019
    Greater New York City Area
    -- Developed Advocate Toolkit and re-engaged Educator Facebook group.
  • Local Yokel Media
    Marketing Director
    Local Yokel Media Jan 2011 - Feb 2014
    -- Developed comprehensive marketing strategy, including paid and earned media tactics, and identified Key Performance Indicators.-- Managed team of marketing coordinators, each designated a support role in social media and content creation.-- Established and managed company blog and social presence (Twitter, Facebook, LinkedIn).-- Performed outbound media sales prospecting, media planning, paid banner ad execution and reporting.TOOLS & SKILLS: Hubspot, Hootsuite, SproutSocial, Wordpress, Smartsheet, Google Analytics, Digital Ad Buying/Planning/Reporting platforms (DoubleClick, etc)
  • The Allabout Company Llc
    Consultant
    The Allabout Company Llc Oct 2007 - Jan 2011
    -- Created AllAboutDarien.com, community's first hyperlocal website; responsible for design, content creation, weekend emails, advertising sales and viral marketing strategy -- Developed/presented training workshops that were attended by area retailers, entrepreneurs and small businesses to educate local businesses about social media and online marketing strategies, technologies and best practices. -- Offered social media coaching, website design/improvement, and general online marketing consulting services to local businesses and organizations, including the Darien Chamber of Commerce
  • Informative, Inc
    Sales Vice President
    Informative, Inc Jan 2005 - May 2007
    -- Top seller of customized, web-based community solutions that drive innovation, consumer insights, WOM and advocacy marketing, NPS measurement and diagnostics, and marketing messaging development.-- Sold to and managed multiple brands within Carlson Companies, MTV/Viacom, AETN, Johnson & Johnson, Virgin Mobile and AARP and worked with agencies including McCann Worldgroup, StarcomIP, Ogilvy & Mather.TOOLS & SKILLS: Proprietary online survey platform (questionnaire development, feedback capture and reporting) Online market research and focus group methodologies, survey platforms, Net Promoter Score measurement
  • Crm Metrix, Inc.
    Director, Business Development
    Crm Metrix, Inc. Jan 2002 - Jan 2005
    -- Top seller of customized, web-based CRM research and technology solutions ranging from website/email effectiveness and ROI measurement to cross-channel media effectiveness tracking, usability and concept testing, and ideation.-- Created sales process and closed business with multiple brands within Coca-Cola, Unilever, Kimberly-Clark, Sony, Clairol, Masterfoods, Colgate-Palmolive, GM, Eli Lilly, Bayer, McNeil Pharma and agencies including Draft WW, JWT, Universal McCann, StarcomIP.TOOLS & SKILLS: Survey design, Data Collection and Insights Reporting
  • Cydoor Technologies
    Director Of Media Sales
    Cydoor Technologies Jan 2001 - Jan 2002
    Developed sales and partnership opportunities for start-up ad-supported software technology company
  • @Plan, Inc.
    Director, Sales & Business Development
    @Plan, Inc. Dec 1999 - Jan 2001
    Sold syndicated internet user demographic and psychographic research for use by media planners and website managers for internet advertising planning and strategic cross-channel marketing/content strategies.
  • The Ad-Venture Network, A Division Of Venture Direct Worldwide
    Sales Coordinator
    The Ad-Venture Network, A Division Of Venture Direct Worldwide Oct 1998 - Jul 1999
    Sold internet advertising for global direct marketing company
  • Find/Svp
    Business Development Manager
    Find/Svp Nov 1997 - Nov 1998
    Sold custom and syndicated research/consulting solutions to VPs of research/marketing for global research company across multiple industries.

Nicole Lyons Skills

Online Advertising Social Media Marketing Social Media Marketing Web Analytics Marketing Strategy E Commerce Advertising Market Research Entrepreneurship Seo Digital Strategy Blogging Affiliate Marketing Sales Crm Facebook Email Marketing User Experience Direct Marketing Analytics Leadership Online Marketing Start Ups Small Business Digital Media Lead Generation

Nicole Lyons Education Details

Frequently Asked Questions about Nicole Lyons

What company does Nicole Lyons work for?

Nicole Lyons works for Seriousfun Children's Network

What is Nicole Lyons's role at the current company?

Nicole Lyons's current role is Associate Director, Digital Engagement.

What is Nicole Lyons's email address?

Nicole Lyons's email address is ni****@****ien.com

What schools did Nicole Lyons attend?

Nicole Lyons attended University Of North Carolina At Chapel Hill, Greenwich Academy, Middlesex Middle School.

What skills is Nicole Lyons known for?

Nicole Lyons has skills like Online Advertising, Social Media Marketing, Social Media, Marketing, Web Analytics, Marketing Strategy, E Commerce, Advertising, Market Research, Entrepreneurship, Seo, Digital Strategy.

Who are Nicole Lyons's colleagues?

Nicole Lyons's colleagues are Michael Parker, Karen Lee, Sarah Luft, Aline Kara, Laura Blaisdell Md/mph, Faap, Tim Bethune, Daniel Ronn.

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