Nicole Maffei-Pires Email & Phone Number

New York, NY, US

• Analyzes and reports syndicated data across platforms, including comScore, Quantcast, and New Age to develop audience profiles.
• Manages custom research projects, including identifying opportunities, setting up research design, working with vendors, and analyzing and presenting the final results.
• Provides insights of shopper consideration (share of shopper interest, cross-shopping, loyalty, engagement) and how key audiences interact across the auto and lifestyle categories (media consumption, interests.
• Fulfills research requests from sales and marketing teams that support RFPs and proactive sales pitches.
• Creates polls collected from visitors across the entire Hearst Digital portfolio to gain insights on consumer preference or sentiment.

• Managed (designed, executed, and analyzed) primary quantitative and qualitative research projects, including brand and product research, to understand consumer behavior.
• Created product and brand assessment research reports to summarize and present insights and recommendations (as necessary) to internal marketing staff and editorial executives.
• Monitored brand health and analyze key metrics of all 9 brands.
• Designed and monitored polls for company websites, including RD.com and The Healthy, and created infographics of poll results.
• Managed market research platform/online community panel to obtain consumer feedback, liaise for consumers, and compile data into comprehensive summaries.
• Managed and trained interns with research aspects including but not limited to methodology, data management, reporting, software, and panel.

• Analyzed, reconciled, and reviewed data and key metrics for multiple agency-wide and department projects.
• Assisted in conceptualizing reports and formatted presentation files.
• Assisted in program evaluation, including identifying and analyzing metrics for specific programs for efficiency and efficacy for the Professional Development & Training agency-wide project.
• Participated in project meetings with senior leadership.

• Collected, coded/validated, reviewed, reconciled, and analyzed data. This includes working with customer travel data and metrics for studies that collaborated with companies including Metro Transit Authority and Long.
• Telephone-interviewed respondents.

Master Of Science (M.S.), Applied Social Research In Market Research & Consumer Behavior, Magna Cum Laude

Courses: Applied Statistics, Qualitative Research Methods, Quantitative Research Methods, Applied Research Seminar, Consumer Behavior.

Bachelor Of Arts (B.A.), Sociology, Cum Laude

Activities and Societies: Alpha Kappa Delta (International Sociology Honor Society), Teaching Assistant for course "Sociology Junior.